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Chrysler cars were entered in France's fabled LeMans 24-Hour road race by European distributors during the late 1920s. The Chrysler Roadster finished third and fourth overall and earned the name, 'the poor man's Bentley.'
This example is a Model 72 Le Mans Racer #8 Replica.By Daniel Vaughan | Nov 2010
This example is a Model 72 Le Mans Racer #8 Replica.By Daniel Vaughan | Nov 2010
The auto industry adage about the sale effect of racing 'Win on Sunday, sell on Monday' was decades away when modified Chryslers like this 1928 Model 72 Roadster made a name for the brand in Europe. From motoring's earliest days, automakers entered vehicles in performance events for publicity and to establish a reputation for reliability and performance. Chrysler Corporation had no role in racing these 1928 roadsters, which were entered in France's famous 24-hour-long LeMans road race by European distributors and finished third and fourth overall.
While they never seriously challenged the winning Bentleys, the Chryslers' finish was a triumph given their volume production and moderate price. In England, they became known as 'the poor man's Bentley.'
Familiar auto industry tactics were used to promote Chrysler cars. In Europe, road racing was de rigeur in the 1920s and 1930s. There was no Chrysler factory team, but Chrysler's European distributors supported these highly successful efforts. In the thirties, Chrysler Corporation promoted its products at world's fairs, even building special Chryslers as 'official' vehicles. Another prestige-builder was the use of what today would be called 'halo cars' - limited production vehicles whose role was to bestow glamour over the entire model line. Chrysler Town & Country models were used in this way in the pre and post-war eras.
While they never seriously challenged the winning Bentleys, the Chryslers' finish was a triumph given their volume production and moderate price. In England, they became known as 'the poor man's Bentley.'
Familiar auto industry tactics were used to promote Chrysler cars. In Europe, road racing was de rigeur in the 1920s and 1930s. There was no Chrysler factory team, but Chrysler's European distributors supported these highly successful efforts. In the thirties, Chrysler Corporation promoted its products at world's fairs, even building special Chryslers as 'official' vehicles. Another prestige-builder was the use of what today would be called 'halo cars' - limited production vehicles whose role was to bestow glamour over the entire model line. Chrysler Town & Country models were used in this way in the pre and post-war eras.
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1928 Chrysler Series 72 Auction Sales
Recent Sales of the Chrysler Series 72
(Data based on Model Year 1928 sales)
1928 Chrysler 72 Series Sedan Sold for USD$7,700 2023 Mecum : Glendale | |
1928 Chrysler Model 72 Roadster Chassis#: CR289E Sold for USD$56,000 2023 Bonhams : Amelia Island Auction | |
1928 Chrysler 72 Series Sedan Sold for USD$7,700 2022 Mecum : Glendale | |
1928 Chrysler Model 72 Roadster Chassis#: CC362P Sold for USD$51,285 2020 RM Sothebys : London Online | |
1928 Chrysler Model 72 Roadster Chassis#: CC255W Sold for USD$25,850 2020 RM Sothebys : Auburn Fall Auction | |
1928 CHRYSLER MODEL 72 RUMBLE SEAT COUPE Chassis#: CH994Y Sold for USD$9,350 2019 Worldwide Auctioneers : The Auburn Auction | |
1928 CHRYSLER MODEL 72 ROADSTER Sold for USD$62,500 2014 Mecum - Dallas | |
1928 CHRYSLER MODEL 72 DELUXE ROADSTER Chassis#: J229240 Sold for USD$21,000 2014 Mecum - Monterey | |
1928 CHRYSLER MODEL 72 CONVERTIBLE COUPE Chassis#: CR386C Sold for USD$20,000 2014 Mecum - Monterey | |
1928 Chrysler 72 Roadster Sold for USD$100,000 2012 Mecum's 25th Original Spring Classic - Indianapolis | |
1928 Chrysler 72 Tourer Chassis#: CO8870 Sold for USD$39,780 2009 Bonhams - Collectors' Motor Cars and Automobilia |
Chrysler Series 72s That Failed To Sell At Auction
1928 Chrysler Series 72's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1928 Chrysler Model 72 Roadster with Rumble Seat | 2015 Hollywood Motors : Amelia Island Select |
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1928 Chrysler Series 72
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