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Buick History

1938 Buick Series 60 Century

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During the 1930s, the world was in the grips of the Great Depression. Though it was a difficult time, General Motors commanded nearly half of the United States auto market and their Buick division emerged as the fourth best-selling brand in 1938. This was an impressive accomplishment considering that the Buick brand was in trouble during the twenties and early half of the thirties. In an attempt to bolster sales, General Motors consolidated the sales and much of the manufacturing of their Buick, Oldsmobile and Pontiac divisions. The 'Bo-peep,' as the program came to be known, whittled the number of exclusive Buick dealers from 2,600 in 1927 to just 67 by 1934.

Harlow 'Red' Curtice took the reins of the Buick division in 1933 and under his presidency, the Buick division and the product not only survived but thrived; its market share reached 8.8% by 1938.

Buick used the 320 cubic-inch, 120 horsepower engine found in the Roadmaster into the lighter Chevrolet bodied special, creating the Buick Century, named for its 100 mph ability. The combination enjoyed great success on the early racing circuits. 'Turbulator' pistons increased the compression ratio, increasing horsepower to 141. The I-beam design of the frame center section was replaced by an X-member and coil springs were at all four wheels, an industry first.

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No auction information available for this vehicle at this time.

1938 Buick Series 60 Century Auction Sales

Recent Sales of the Buick Series 60 Century

(Data based on Model Year 1938 sales)
1938 Buick Century Sport Coupe
Sold for USD$20,900
  2022 Mecum Indy
 
1938 Buick Century
Sold for USD$20,900
  2019 Mecum : Houston
 
1938 Buick Century Sedan
Sold for USD$24,200
  2018 Mecum : Las Vegas
 
1938 Buick Century 60C Convertible Phaeton
Sold for USD$42,900
  2018 Mecum : Indianapolis
 
1938 BUICK CENTURY CONVERTIBLE SEDAN
Chassis#: 63485385
Sold for USD$56,100
  2017 Barrett-Jackson : Scottsdale
 
1938 Buick Century
Sold for USD$18,000
  2013 Mecum Auction - Chicago
 
1938 Buick Century
Sold for USD$18,000
  2013 Mecum : Schaumburg
 
1938 Buick Century
Sold for USD$13,000
  2013 Mecum Auctions - Dallas 2013
 
1938 Buick Century Convertible 320/140 HP, 3-Speed
Sold for USD$87,000
  2012 Mecum's 25th Original Spring Classic - Indianapolis
 
1938 Buick Century Estate Wagon
Chassis#: 13335600
Sold for USD$88,000
  2010 RM Auctions - Sports & Classics of Monterey
1938 Buick Series 60 Century image  1938 Buick Series 60 Century image  
1938 BUICK CENTURY WOODY WAGON
Sold for USD$106,700
  2007 Barrett-Jackson - Palm Beach 2007
 
1938 Buick Century Convertible
Chassis#: 13299044
Sold for USD$18,400
  2006 The J.C. Stevens Estate Auction
 
1938 Buick Century Estate Wagon
Sold for USD$78,100
  2003 Carail Museum
 

Buick Series 60 Centurys That Failed To Sell At Auction

1938 Buick Series 60 Century's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1938 Buick Century Sedan 2022 Mecum : Houston$16,000  
1938 Buick Century Sedan 2019 Mecum : Kissimmee$20,000  
1938 Buick Century Sedan 2018 Mecum : Kansas City$20,000  
1938 Buick Century Convertible 2012 Mecum Auctions Kissimmee Florida$65,000  
1938 Buick Century Convertible 2011 Mecum Auctions St. Charles, IL Auction$75,000  
1938 Buick Century Series 60133356002009 Vintage Motor Cars of Meadow Brook$100,000$125,000$175,000
1938 BUICK CENTURY COUPE 2002 Kruse Auction New Braunfels, TX$17,100  

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1938 Buick Series 60 Century vehicle thumbnail image  1938 Buick Series 60 Century vehicle thumbnail image  
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1938 Buick Series 60 Century Profiles

1938 Buick Series 60 Century vehicle information
Estate Wagon
Coachwork: Wilanger
Chassis #: 13335600