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During the 1930s, the world was in the grips of the Great Depression. Though it was a difficult time, General Motors commanded nearly half of the United States auto market and their Buick division emerged as the fourth best-selling brand in 1938. This was an impressive accomplishment considering that the Buick brand was in trouble during the twenties and early half of the thirties. In an attempt to bolster sales, General Motors consolidated the sales and much of the manufacturing of their Buick, Oldsmobile and Pontiac divisions. The 'Bo-peep,' as the program came to be known, whittled the number of exclusive Buick dealers from 2,600 in 1927 to just 67 by 1934.
Harlow 'Red' Curtice took the reins of the Buick division in 1933 and under his presidency, the Buick division and the product not only survived but thrived; its market share reached 8.8% by 1938.
Buick used the 320 cubic-inch, 120 horsepower engine found in the Roadmaster into the lighter Chevrolet bodied special, creating the Buick Century, named for its 100 mph ability. The combination enjoyed great success on the early racing circuits. 'Turbulator' pistons increased the compression ratio, increasing horsepower to 141. The I-beam design of the frame center section was replaced by an X-member and coil springs were at all four wheels, an industry first.
Harlow 'Red' Curtice took the reins of the Buick division in 1933 and under his presidency, the Buick division and the product not only survived but thrived; its market share reached 8.8% by 1938.
Buick used the 320 cubic-inch, 120 horsepower engine found in the Roadmaster into the lighter Chevrolet bodied special, creating the Buick Century, named for its 100 mph ability. The combination enjoyed great success on the early racing circuits. 'Turbulator' pistons increased the compression ratio, increasing horsepower to 141. The I-beam design of the frame center section was replaced by an X-member and coil springs were at all four wheels, an industry first.
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1938 Buick Series 60 Century Auction Sales
Recent Sales of the Buick Series 60 Century
(Data based on Model Year 1938 sales)
1938 Buick Century Sport Coupe Sold for USD$20,900 2022 Mecum Indy | |
1938 Buick Century Sold for USD$20,900 2019 Mecum : Houston | |
1938 Buick Century Sedan Sold for USD$24,200 2018 Mecum : Las Vegas | |
1938 Buick Century 60C Convertible Phaeton Sold for USD$42,900 2018 Mecum : Indianapolis | |
1938 BUICK CENTURY CONVERTIBLE SEDAN Chassis#: 63485385 Sold for USD$56,100 2017 Barrett-Jackson : Scottsdale | |
1938 Buick Century Sold for USD$18,000 2013 Mecum Auction - Chicago | |
1938 Buick Century Sold for USD$18,000 2013 Mecum : Schaumburg | |
1938 Buick Century Sold for USD$13,000 2013 Mecum Auctions - Dallas 2013 | |
1938 Buick Century Convertible 320/140 HP, 3-Speed Sold for USD$87,000 2012 Mecum's 25th Original Spring Classic - Indianapolis | |
1938 Buick Century Estate Wagon Chassis#: 13335600 Sold for USD$88,000 2010 RM Auctions - Sports & Classics of Monterey | |
1938 BUICK CENTURY WOODY WAGON Sold for USD$106,700 2007 Barrett-Jackson - Palm Beach 2007 | |
1938 Buick Century Convertible Chassis#: 13299044 Sold for USD$18,400 2006 The J.C. Stevens Estate Auction | |
1938 Buick Century Estate Wagon Sold for USD$78,100 2003 Carail Museum |
Buick Series 60 Centurys That Failed To Sell At Auction
1938 Buick Series 60 Century's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1938 Buick Century Sedan | 2022 Mecum : Houston | $16,000 | |||
1938 Buick Century Sedan | 2019 Mecum : Kissimmee | $20,000 | |||
1938 Buick Century Sedan | 2018 Mecum : Kansas City | $20,000 | |||
1938 Buick Century Convertible | 2012 Mecum Auctions Kissimmee Florida | $65,000 | |||
1938 Buick Century Convertible | 2011 Mecum Auctions St. Charles, IL Auction | $75,000 | |||
1938 Buick Century Series 60 | 13335600 | 2009 Vintage Motor Cars of Meadow Brook | $100,000 | $125,000 | $175,000 |
1938 BUICK CENTURY COUPE | 2002 Kruse Auction New Braunfels, TX | $17,100 |
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1938 Buick Series 60 Century
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