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General Motors tiered its models to allow buyers to move up in price and prestige as their fortunes improved. LaSalle was designed as a stylish entry to fill the gap between Buick and Cadillac. The LaSalle is often referred to as Cadillac's 'Companion Car.' 1927 was the inaugural year and the vehicles were designed by Harley Earl. Sales were initially strong, but as the world inched closer to the Great Depression, sales began to slow from a 1929 high of almost 23,000 to 3,386 in 1932. The LaSalle would remain in production through 1940.
In 1934, a new design was introduced and helped save the marque. Changes included a thin vertical grille (an art deco influence of the day), teardrop headlights, and five circular hood ports. The 1934-35 models were restyled by General Motors' head designer, Harley Earl, who was chosen to head up the company's then-new Art and Color Department in 1926. For 1935, the LaSaslle convertible coupe sold for $1,325. Power was supplied by a 248 cubic-inch, inline eight-cylinder motor that developed 105 horsepower. Wheelbase was 120 inches. For the first time, LaSalle featured an all-steel turret top.
These automobiles are among the first General Motors designs to feature streamlining and art deco influence, shown through the narrow flowing and slim vertical grille, the slanted split-vee windshield, the teardrop headlights, and the rocket taillight assemblies. They also feature Earl's signature five circular hood ports and the rear-hinged suicide doors.
Power the Convertible Coupe Roadster is a 248 cubic-inch straight eight. In total, 874 convertible coupes were built in 1935. This example has been in the same family since 1962. In the 1950s and early 1960's, it sat near their home in a garage in Harper Woods, Michigan. The neighbor's son had driven the LaSalle home from Naval duty in California. From there, it passed the years virtually untouched until it was purchased by the current owner's father. It then sat for nearly five decades in his tool and die shop. IN 2005, he inherited it, and finally, in 2010, it underwent a frame-off restoration returning it to its original glory. The restoration was completed in 2011.
In 1934, a new design was introduced and helped save the marque. Changes included a thin vertical grille (an art deco influence of the day), teardrop headlights, and five circular hood ports. The 1934-35 models were restyled by General Motors' head designer, Harley Earl, who was chosen to head up the company's then-new Art and Color Department in 1926. For 1935, the LaSaslle convertible coupe sold for $1,325. Power was supplied by a 248 cubic-inch, inline eight-cylinder motor that developed 105 horsepower. Wheelbase was 120 inches. For the first time, LaSalle featured an all-steel turret top.
These automobiles are among the first General Motors designs to feature streamlining and art deco influence, shown through the narrow flowing and slim vertical grille, the slanted split-vee windshield, the teardrop headlights, and the rocket taillight assemblies. They also feature Earl's signature five circular hood ports and the rear-hinged suicide doors.
Power the Convertible Coupe Roadster is a 248 cubic-inch straight eight. In total, 874 convertible coupes were built in 1935. This example has been in the same family since 1962. In the 1950s and early 1960's, it sat near their home in a garage in Harper Woods, Michigan. The neighbor's son had driven the LaSalle home from Naval duty in California. From there, it passed the years virtually untouched until it was purchased by the current owner's father. It then sat for nearly five decades in his tool and die shop. IN 2005, he inherited it, and finally, in 2010, it underwent a frame-off restoration returning it to its original glory. The restoration was completed in 2011.
No auction information available for this vehicle at this time.
1935 LaSalle Series 50 Auction Sales
Recent Sales of the LaSalle Series 50
(Data based on Model Year 1935 sales)
1935 LaSalle Series 50 Convertible Coupe Chassis#: 2207498 Sold for USD$126,500 2015 Bonhams : Preserving the Automobile | |
1935 LaSalle Convertible Coupe Sold for USD$93,500 2012 Auctions America - Auburn Fall | |
1935 La Salle Series 35-50 Sold for USD$74,250 2009 The Old Car Heaven Museum Auction |
LaSalle Series 50s That Failed To Sell At Auction
1935 LaSalle Series 50's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1935 LaSALLE SERIES 50 2 DOOR COUPE | 2009 McCormick's Auction # 47 | $37,000 | |||
1935 LaSALLE SERIES 50 2DR CPE | 3123623 | 2009 Palm Springs Exotic Car Auctions November 22, 2009 | $37,000 | ||
1935 LaSalle Convertible Coupe | 2205630 | 2008 Sports & Classics of Monterey by RM Auctions | $85,000 | $120,000 | $140,000 |
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1935 LaSalle Series 50
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