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1932 Pierce-Arrow Model 54 Dual Windshield Phaeton Vehicle Profile

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 54 photograph

1932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 541932 Pierce-Arrow Model 54
In 1865, Pierce Arrow was founded in Buffalo, New York as a diversified manufacturer. The first car was built in 1901 and in 1903, Pierce introduced a bigger car called the Arrow. This led to then Great Arrow with cast aluminum body panels on a 93 inch wheelbase and helped build Pierce's great reputation by winning the first five prestigious Glidden Tours.

Beginning in 1909, Pierce-Arrow became known as the car of Presidents when President Taft used one for official occasions. This practice continued until the last Pierces were ordered in 1935. In 1914, Pierce-Arrow introduced integral fender headlamps as an option which became the most recognized design cue for Pierce-Arrows for the rest of the company's history.

In late 1931, marketing genius Roy Faulker joined Pierce-Arrow. He left Auburn to head the marketing of both the Pierce-Arrow and the Studebaker brands. He left after about a year to head E.L. Cord's namesake car company. Mr. Faulkner introduced a program he named 'Pierce-Arrow Pioneering.' One feature of this program was the addition of outside coachbuilders. LeBaron focused on owner/driver cars while Brunn focused on formal chauffeur driven models.

The Model 54 body was built by Pierce-Arrow, but designed by coachbuilder Brunn. It rides on a 137 inch wheelbase chassis and is powered by a 366 cubic-inch straight 8-cylinder engine producing 125 horsepower. The car weighed 4,747 lbs and sold for $2,850. Pierce built 2,482 cars in 1932. This body has roll-up windows in the front and side curtains for the rear compartment. A second windshield shields the rear passengers from the wind.

This car was owned by noted San Antonio artist, S.P. Stevens for many years before selling it to aerospace engineering pioneer and inventor, Dee Howard. One of his inventions was the jet engine thrust reverser.

Pierce-Arrow produced a total of 2,481 cars in 1932, but only nineteen of this body style. This is number 19 of the 19 built.



No auction information available for this vehicle at this time.

1932 Pierce-Arrow Model 54 Auction Sales

Recent Sales

(Data based on Model Year 1932 sales)
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 230685
Sold for USD$67,000
  2020 RM Sothebys : Auburn Fall Auction
 
1932 Pierce-Arrow Model 54 Convertible Sedan
Chassis#: 1051148
Sold for USD$117,600
  2019 RM Sothebys : Amelia Island
1932 Pierce-Arrow Model 54 image  
1932 PIERCE-ARROW EIGHT MODEL 54 5-PASSENGER SEDAN
Chassis#: 1050947
Sold for USD$4,620
  2013 Preserving the Automobile : An Auction at the Simeone Foundation
 
1932 Pierce-Arrow Model 54 Convertible Sedan
Sold for USD$143,000
  2013 Gooding and Company - The Scottsdale Auction
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 1050728
Sold for USD$57,200
  2012 RM Auctions - St. Johns, Michigan
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Convertible Sedan
Chassis#: 105843
Sold for USD$88,000
  2010 RM Auctions - Vintage Motor Cars of Meadow Brook
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow Model 54
Chassis#: 231676
Sold for USD$126,500
  2009 Vintage Motor Cars of Hershey by RM Auctions
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow Model 54
Sold for USD$77,000
  2009 The Scottsdale Auction : Gooding & Company
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow 54 Passenger Sedan
Sold for USD$30,000
  2009 Boca Raton, FL - Kruse
 
1932 PIERCE ARROW MODEL 54
Chassis#: 231593
Sold for USD$36,500
  2007 Palm Springs Exotic Car Auctions - November 18, 2007
 
1932 PIERCE ARROW MODEL 54
Chassis#: 231593
Sold for USD$56,000
  2007 Palm Springs Exotic Car Auctions - February 23-25, 2007
 
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 1050728
Sold for USD$57,200
  2006 RM Auctions at Meadow Brook
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Conv. Sedan
Sold for USD$99,000
  2003 Carail Museum
 
1932 PIERCE ARROW MODEL 54 RUMBLESEAT COUPE
Sold for USD$62,000
  2002 Kruse Auction - Tulsa, OK
 

Vehicles That Failed To Sell

1932 Pierce-Arrow Model 54's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1932 PIERCE ARROW MODEL 54 COUPE 2018 McCormick's Auction # 64$75,000  
1932 PIERCE ARROW MODEL 54 CLUB BROUGHAM 2002 Kruse Auction Auburn, IN$33,000  

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