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Packard entered The Great Depression head-on, offering even more luxurious and expensive cars than they had done prior to the close of 1929. In 1932, they introduced their Twin Six which kept this name for a year before becoming the Packard Twelve. The Packard Twelve was their flagship vehicle. Its twelve-cylinder engine was powerful and capable of gracefully carrying the elegant coachwork which carried the passengers. To appeal to the segment below this, Packard offered a medium-priced car called the Light Eight. It was produced in only one year, 1932. The selling price ranged from $1795 to $1940. Power was from the L-head, inline-eight, iron block, aluminum crankcase, rated at 319 cubic inches, generating 110 horsepower. The car sat atop a 195-inch wheelbase.
In comparison to other marques at this time, Packard had a strong cash position. Large companies such as Cadillac were able to pass through this rough time in history with the support of the GM brand. Lincoln had the luxury of relying on the Ford brand. Other companies in Packard's position, such as Ruxton, Marmon, Franklin, Pierce-Arrow, Duesenberg, and Stutz were not as lucky and were forced to cease production by 1938.
Packard kept its costs down by offering a single production line with inter-changeability between these models. Instead of introducing new models every year, they persisted for many years. Another tactic was offering low-cost vehicles. Their Packard 120, introduced in 1935, was the company's first vehicle to be offered for sale for less than one thousand dollars.
Packard's eight-cylinder, 320 cubic-inch engine produced 120 horsepower. Standard features on the Eight Series included an automatic Bijur chassis lubrication system, fender lamps, dual trumpet horns mounted under the headlights, and a fully synchromesh three-speed quick shift transmission. Available options included: front and/or rear bumpers, Dual side-mount spare tires, side-mount covers, a clock, and a cigar lighter.
This 1932 Packard 904 Convertible Victoria has coachwork by Dietrich. It sits atop a 148-inch wheelbase and has a 'V'-shaped windshield. There are two doors, a rear storage trunk, and a covered, side-mounted spare tire.By Daniel Vaughan | Apr 2016
In comparison to other marques at this time, Packard had a strong cash position. Large companies such as Cadillac were able to pass through this rough time in history with the support of the GM brand. Lincoln had the luxury of relying on the Ford brand. Other companies in Packard's position, such as Ruxton, Marmon, Franklin, Pierce-Arrow, Duesenberg, and Stutz were not as lucky and were forced to cease production by 1938.
Packard kept its costs down by offering a single production line with inter-changeability between these models. Instead of introducing new models every year, they persisted for many years. Another tactic was offering low-cost vehicles. Their Packard 120, introduced in 1935, was the company's first vehicle to be offered for sale for less than one thousand dollars.
Packard's eight-cylinder, 320 cubic-inch engine produced 120 horsepower. Standard features on the Eight Series included an automatic Bijur chassis lubrication system, fender lamps, dual trumpet horns mounted under the headlights, and a fully synchromesh three-speed quick shift transmission. Available options included: front and/or rear bumpers, Dual side-mount spare tires, side-mount covers, a clock, and a cigar lighter.
This 1932 Packard 904 Convertible Victoria has coachwork by Dietrich. It sits atop a 148-inch wheelbase and has a 'V'-shaped windshield. There are two doors, a rear storage trunk, and a covered, side-mounted spare tire.By Daniel Vaughan | Apr 2016
No auction information available for this vehicle at this time.
1932 Packard Model 904 Auction Sales
Recent Sales of the Packard Model 904
(Data based on Model Year 1932 sales)
1932 Packard Deluxe Eight Individual Custom Sport Phaeton by Dietrich Chassis#: 193514 Sold for USD$1,045,000 2015 RM Auctions - Automobiles of Arizona | |
1932 Packard Individual Custom Eight Convertible Victoria by Dietrich Chassis#: 194181 Sold for USD$374,000 2013 RM Auctions - St John's | |
1932 Packard 904 Individual Custom Dietrich Dual Cowl Sport Phaeton Chassis#: 193514 Sold for USD$946,000 2011 RM Auctions at Monterey | |
1932 Packard 904 Individual Custom Convertible Victoria Chassis#: I94009 Sold for USD$750,000 2009 Pebble Beach Auction : Gooding & Company | |
1932 Packard 904 Coupe Chauffeur Sold for USD$70,794 2009 Bonhams - Automobiles d'Exception à Retromobile | |
1932 Packard 904 Deluxe Eight Chassis#: 194009 Sold for USD$1,100,000 2006 The Otis Chandler Collection Auction |
Packard Model 904s That Failed To Sell At Auction
1932 Packard Model 904's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1932 Packard Deluxe Eight Individual Custom Convertible Victoria by Dietrich | 194009 | 2024 RM Sothebys : ModaMiami | $1,300,000 | $1,500,000 | |
1932 PACKARD 904 DELUXE EIGHT INDIVIDUAL CUSTOM STATIONARY COUPE | 193940 | 2022 Gooding & Company : Amelia Island Auction | $1,800,000 | $2,400,000 | |
1932 PACKARD 904 DELUXE EIGHT INDIVIDUAL CUSTOM CONVERTIBLE VICTORIA | 194229 | 2022 Gooding & Company : Amelia Island Auction | $1,000,000 | $1,300,000 | |
1932 Packard Deluxe Eight Individual Convertible Victoria by Dietrich | 194009 | 2020 RM Sothebys : Shift/Monterey | $1,000,000 | $1,250,000 | |
1932 Packard Super 8 Custom Dietrich Sport Phaeton | 90479 | 2006 Vintage Motor Cars in Arizona | $850,000 | $950,000 | $1,150,000 |
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1932 Packard Model 904
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