1934 Pierce-Arrow 1240A Twelve Silver Arrow Sedan Vehicle Profile

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve photograph

1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve1934 Pierce-Arrow 1240A  Twelve
Silver Arrow Sedan
Pierce-Arrow was forced to enter the 'cylinder wars' as its competitors at Cadillac, Packard, Lincoln, Marmon and others had done. The Buffalo, New York company joined the fray with a clean-sheet 452 cubic-inch, 150 horsepower Twelve design in 1932; 175 horsepower in 1933. The new model set no less than 79 new speed records with famed racer Ab Jenkins at the wheel. Competition was fierce among luxury marques with manufacturers fighting for piece of a shrinking market. Roy Faulkner, Pierce Arrow's new sales manager, hired designer Phil Wright to come up with something 'new and dramatic.' That he did. Introduced at the New York and Chicago Auto Shows in 1933, the custom-made Silver Arrow show car was the star of the show. However, at $10,000 a copy, only five were built. The name remained, though, for 1934, as part of the regular-production line-up, which was available in both the Eight and Salon Twelve series.

This 1934 production Silver Arrow has benefitted from a comprehensive professional restoration and is equipped with a rare Pierce-Arrow radio, dual sidemount spares with metal covers, chrome wheel covers, and Trippe lights. The Pierce-Arrow hood ornament is considered one of the most iconic of the period and is named Tireur d'Arc, which in French means 'drawer of the bow,' the poetic variation of 'archer.' The first Pierce-Arrow archer was slender, partly clothed and helmeted, but later versions show him to be more muscular, naked and rid of the helmet. A fellow sweeping the floor of Pierce-Arrow factory agreed to be the model, using his broom for the bow when he posed.

Unfortunately, Pierce-Arrow was unable to stop the sales slide of the past few years and only 287 Silver Arrows were built.


No auction information available for this vehicle at this time.

Recent Sales

(Data based on Model Year 1934 sales)
1934 Pierce-Arrow Twelve Convertible Coupe Roadster
Chassis#: 3110110
Sold for $297,000
  2015 RM Sotheby's : Motor City Auction
1934 Pierce-Arrow 1240A  Twelve image  1934 Pierce-Arrow 1240A  Twelve image  
1934 PIERCE ARROW 1240a ENCLOSED LIMOUSINE
Chassis#: 400009
Sold for $33,000
  2011 Russo & Steele - Scottsdale, Arizona
 

Vehicles That Failed To Sell

1934 Pierce-Arrow 1240A Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High

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Vehicle Profiles

Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Coupe
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 1236 Twelve1933 Club Sedan
Chassis Num: 2075088
Engine Num: 335259
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100006
Engine Num: 355193
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100014
Engine Num: 355018
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550040
Engine Num: 355074
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550092
Engine Num: 355184
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355091
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355130
Chassis information for the Pierce-Arrow 1240A  Twelve1934 Convertible Coupe
Chassis Num: 3110110
Engine Num: 400219
Chassis information for the Pierce-Arrow Model 1248 Custom Twelve1934 Sedan
Coachbuilder: LeBaron
Chassis Num: 400144
Chassis information for the Pierce-Arrow Salon Twelve1936 Limousine
Coachbuilder: Letourner et Marchand

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