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1951 Mercury Series 1CM Convertible / 51SL77233M Vehicle Information

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM1951 Mercury Series 1CM1951 Mercury Series 1CM
Sold for $77,000 at 2012 RM-Automobiles of Arizona.
The post-War Mercury's were impressive, but their popularity was taken to new heights when actor James Dean made the teen thriller Rebel Without a Cause in 1955. The models were also popular with hot-rodders, and many of the 300,000 were transformed into 'lead sleds.'

For 1951, Mercury gave their vehicles a new grille that became integrated with the signal lights. The horizontal type taillights were replaced with a vertical design. Standard equipment included a chrome gravel shield and rocker panels. The 1951 designs also had wraparound bumpers and lower rear quarter panel trim.

1951 bodystyles included a convertible, station wagon, Monterey Coupe, Sport Sedan, and a sport Coupe.

Mercury produced just 31,865 convertibles during the three-year run of this model. Few changes were made year-to-year. Selling for a base of $2,597, the 1951 convertibles are the rarest, with just 6,759 delivered. It is believed that about 50 of the 1951 convertibles survive.

This example has just 66,805 original miles. It has never been modified and was previously owned by a museum in Florida. It is finishes in the rare convertible-only color of Vassar Yellow with a black/red leather interior and a black Haartz cloth top with red piping. Power is from a 255 cubic-inch flathead V8 motor and a three-speed manual transmission with overdrive. It has power windows and a power seat. The extensive list of options include a radio, heater, rocker moldings, cowl scuff plates, a front grille guard, rear bumper guards, an exhaust deflector and gas door guard. The car rides on BF Goodrich wide whitewall tires, carries ribbed rear fender skirts and is fitted with turn signals.

In 2012, this vehicle was offered for sale at RM Auction's sale in Scottsdale, Arizona. It was estimated to sell for $90,000-$110,000 and was offered without reserve. As bidding came to a close, the car had been sold for the sum of $77,000 inclusive of buyer's premium.


By Daniel Vaughan | Feb 2012



2012 RM-Automobiles of Arizona

Pre-Auction Estimates :
USD $90,000-USD $110,000 
Sale Price :
USD $77,000

1951 Mercury Series 1CM Auction Sales

Recent Sales

(Data based on Model Year 1951 sales)
1951 Mercury Monterey Coupe
Chassis#: 51DA29790M
Sold for USD$47,600
  2022 Worldwide Auctioneers : Scottsdale Arizona
 
1951 Mercury Coupe
Sold for USD$77,000
  2022 Mecum : Kissimmee
 
1951 MERCURY CLUB COUPE
Chassis#: 51SL29344M
Sold for USD$38,500
  2021 Barrett-Jackson : Houston
 
1951 MERCURY 8-PASSENGER CUSTOM SEDAN
Chassis#: 51SL58507M
Sold for USD$58,300
  2021 Barrett-Jackson : Houston
 
951 Mercury Convertible
Chassis#: 51SL71734M
Sold for USD$53,900
  2021 RM Auctions : Auburn Fall
 
1951 Mercury Convertible
Chassis#: 51LA34101M
Sold for USD$27,500
  2021 RM Auctions : Auburn Fall
 
1951 Mercury Sport Sedan
Chassis#: 51DA43728M
Sold for USD$11,000
  2021 RM Auctions : Auburn Fall
 
1951 Mercury Station Wagon
Chassis#: 51LA11364M
Sold for USD$62,700
  2021 RM Auctions : Auburn Fall
 
1951 Mercury Two-Door Coupe
Chassis#: 61635M
Sold for USD$37,400
  2021 RM Auctions : Auburn Fall
 
1951 Mercury Convertible
Sold for USD$55,000
  2021 Mecum : Orlando
 
1951 Mercury Convertible
Sold for USD$36,300
  2021 Mecum : Indy 2021
 
1951 Mercury Coupe
Sold for USD$31,900
  2021 Mecum : Houston 2021
 
1951 MERCURY MONTEREY CUSTOM COUPE
Chassis#: 51ME78982M
Sold for USD$110,000
  2021 Barrett-Jackson : Scottsdale
 
1951 Mercury Coupe
Sold for USD$82,500
  2021 Mecum : Glendale
 
1951 Mercury Monterey
Chassis#: 51ME60114M
Sold for USD$29,700
  2020 RM Sothebys : Auburn Fall Auction
 
1951 Mercury Station Wagon
Chassis#: 51LA11364M
Sold for USD$60,500
  2020 RM Sothebys : Auburn Fall Auction
 
1951 Mercury Eight Custom Convertible
Chassis#: 51SL62928M
Sold for USD$52,640
  2020 Bonhams : Scottsdale Arizona
 
1951 Mercury Club Coupe
Chassis#: 51SL29344M
Sold for USD$50,400
  2019 RM Sothebys : The Guyton Collection
 
1951 Mercury Convertible Coupe
Chassis#: 51ME31659M
Sold for USD$56,000
  2019 RM Sothebys : The Guyton Collection
 
1951 Mercury Monterey
Sold for USD$15,000
  2019 Spring Carlisle Auction
 

Vehicles That Failed To Sell

1951 Mercury Series 1CM's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1951 Mercury Custom Sedan 2022 Mecum : Kissimmee$40,000  
1951 Mercury Custom 2022 Mecum : Kissimmee$65,000  
1951 Mercury Custom Coupe 2021 Mecum : Las Vegas$55,000  
1951 Mercury Custom 2021 Fall Carlisle Auction   
1951 Mercury M1 Pickup 2021 Mecum : Indy 2021$35,000$60,000$80,000
1951 MERCURY CUSTOM 2021 Carlisle Auctions : Spring   
1951 Mercury Eight Coupe Custom51SL77630M2021 RM Sothebys : Open Roads February   
1951 Mercury Sedan 2020 GAA : November 2020$20,500  
1951 Mercury Convertible51SL71734M2020 RM Sothebys : Auburn Fall Auction $75,000$85,000
1951 Mercury Station Wagon51DA55883M2020 RM Sothebys : Auburn Fall Auction $45,000$55,000
1951 Mercury Convertible51SL71734M2020 RM Sothebys : Palm Beach Online $90,000$100,000
1951 Mercury Woody51ME67521M2019 Mecum : Monterey$40,000  
1951 MERCURY COUPE 2019 McCormick's # 66$56,000  
1951 Mercury Sedan 2019 Mecum : Kissimmee$24,000  
1951 Mercury Monterey 2018 Mecum : Las Vegas$39,000  
1951 Mercury Merc-O-Matic 2018 GAA : November 2018$16,000  
1951 Mercury Custom Sedan 2018 Mecum : Hershey$37,500  
1951 Mercury Coupe 2018 Mecum : Indianapolis$18,000  
1951 MERCURY CONVERTIBLE CVTBLE 2018 McCormick's Auction # 64$55,000  
1951 Mercury Monterey 2017 GAA : July$23,000  
1951 Mercury Monterey 2017 Amelia Island Select : Hollywood Wheels Auction $60,000$70,000
1951 Mercury Lead Sled 2017 Mecum : Kissimmee$50,000  
1951 Mercury Coupe 2017 Mecum : Kissimmee$35,000  
1951 Mercury Convertible51LA18523M2016 Mecum : Anaheim$50,000  
1951 Mercury Monterey Coupe 2016 GAA : October$26,500  
1951 Mercury Sport Coupe51SL124801M2016 Mecum : Monterey$26,000  
1951 Mercury Two-Door Sport Coupe 2016 Auctions America : Santa Monica$31,000  
1951 Mercury Woody Wagon51MEX11161M2016 The Finest : The Elegance at Hershey $45,000$55,000
1951 Mercury Coupe 2015 Carlisle Auctions: Lakeland Fall Auction   
1951 MERCURY MONTEREY 2015 Mecum Harrisburg$40,000  

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Mercury Series 1CM Vehicle Profiles
Convertible
Mercury Series 1CM Convertible

Model Year: 1950
Profile
Convertible
Mercury Series 1CM Convertible

Model Year: 1950
Profile
Coupe
Mercury Series 1CM Coupe

Model Year: 1950
Profile

Monterey Coupe
Mercury Series 1CM Monterey Coupe

Model Year: 1950
Profile
Monterey Coupe
Convertible
Mercury Series 1CM Convertible

Chassis Num: 50DA65144
Model Year: 1950

Station Wagon
Mercury Series 1CM Station Wagon

Chassis Num: 50LA33954M
Model Year: 1950
Profile and Auction History
Monterey Coupe
Mercury Series 1CM Monterey Coupe

Chassis Num: 50SL94357M
Model Year: 1950
Profile
Convertible
Mercury Series 1CM Convertible

Model Year: 1951
Profile

Hardtop Coupe
Mercury Series 1CM Hardtop Coupe

Model Year: 1951
Hardtop Coupe
Mercury Series 1CM Hardtop Coupe

Model Year: 1951
Profile
Hardtop Coupe
Mercury Series 1CM Hardtop Coupe

Model Year: 1951
Profile

Convertible
Mercury Series 1CM Convertible

Chassis Num: 0076H5169716
Model Year: 1951
Station Wagon
Mercury Series 1CM Station Wagon

Chassis Num: 51MEX11161M
Model Year: 1951
Profile and Auction History
Hardtop Coupe
Mercury Series 1CM Hardtop Coupe

Chassis Num: 51SL124801M
Model Year: 1951

Convertible
Mercury Series 1CM Convertible

Chassis Num: 51SL6298M
Model Year: 1951
Profile and Auction History
Convertible
Mercury Series 1CM Convertible

Chassis Num: 51SL77233M
Model Year: 1951
Profile and Auction History
Station Wagon
Mercury Series 1CM Station Wagon

Model Year: 1953
Profile

Convertible
Mercury Series 1CM Convertible

Chassis Num: 53LA40463M
Model Year: 1953
Profile and Auction History
Sedan
Mercury Series 1CM Sedan

Chassis Num: 53SL78324
Model Year: 1953
Convertible
Mercury Series 1CM Convertible

Model Year: 1954

HardTop Coupe
Mercury Series 1CM HardTop Coupe

Model Year: 1954
HardTop Coupe
Mercury Series 1CM HardTop Coupe

Model Year: 1954
Profile
HardTop Coupe
Mercury Series 1CM HardTop Coupe

Model Year: 1954
Profile

HardTop Coupe
Mercury Series 1CM HardTop Coupe

Chassis Num: 167M
Model Year: 1954
Profile and Auction History
HardTop Coupe
Mercury Series 1CM HardTop Coupe

Chassis Num: 54LA27167M
Model Year: 1954
Profile and Auction History
Woodie Wagon
Mercury Series 1CM Woodie Wagon

Chassis Num: 54LA30590M
Model Year: 1954
Profile and Auction History

Sun Valley HardTop
Mercury Series 1CM Sun Valley HardTop

Chassis Num: 54M36296
Model Year: 1954
Profile and Auction History
Sun Valley HardTop
Mercury Series 1CM Sun Valley HardTop

Chassis Num: 54SL28589M
Model Year: 1954
Profile and Auction History


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