1951 Mercury Series 1CM Convertible / 51SL77233M Vehicle Information

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM photograph

1951 Mercury Series 1CM1951 Mercury Series 1CM1951 Mercury Series 1CM
Convertible
Chassis #: 51SL77233M
Sold for $77,000 at 2012 RM-Automobiles of Arizona.
The post-War Mercury's were impressive, but their popularity was taken to new heights when actor James Dean made the teen thriller Rebel Without a Cause in 1955. The models were also popular with hot-rodders, and many of the 300,000 were transformed into 'lead sleds.'

For 1951, Mercury gave their vehicles a new grille that became integrated with the signal lights. The horizontal type taillights were replaced with a vertical design. Standard equipment included a chrome gravel shield and rocker panels. The 1951 designs also had wraparound bumpers and lower rear quarter panel trim.

1951 bodystyles included a convertible, station wagon, Monterey Coupe, Sport Sedan, and a sport Coupe.

Mercury produced just 31,865 convertibles during the three-year run of this model. Few changes were made year-to-year. Selling for a base of $2,597, the 1951 convertibles are the rarest, with just 6,759 delivered. It is believed that about 50 of the 1951 convertibles survive.

This example has just 66,805 original miles. It has never been modified and was previously owned by a museum in Florida. It is finishes in the rare convertible-only color of Vassar Yellow with a black/red leather interior and a black Haartz cloth top with red piping. Power is from a 255 cubic-inch flathead V8 motor and a three-speed manual transmission with overdrive. It has power windows and a power seat. The extensive list of options include a radio, heater, rocker moldings, cowl scuff plates, a front grille guard, rear bumper guards, an exhaust deflector and gas door guard. The car rides on BF Goodrich wide whitewall tires, carries ribbed rear fender skirts and is fitted with turn signals.

In 2012, this vehicle was offered for sale at RM Auction's sale in Scottsdale, Arizona. It was estimated to sell for $90,000-$110,000 and was offered without reserve. As bidding came to a close, the car had been sold for the sum of $77,000 inclusive of buyer's premium.


By Daniel Vaughan | Feb 2012


2012 RM-Automobiles of Arizona

Pre-Auction Estimates :
$90,000-$110,000 
Sale Price :
$77,000

1951 Mercury Series 1CM Auction Sales

Recent Sales

(Data based on Model Year 1951 sales)
1951 Mercury Eight Custom Convertible
Chassis#: 51SL62928M
Sold for $52,640
  2020 Bonhams : Scottsdale Arizona
 
1951 Mercury Convertible Coupe
Chassis#: 51ME31659M
Sold for $56,000
  2019 RM Sothebys : The Guyton Collection
 
1951 Mercury Club Coupe
Chassis#: 51SL29344M
Sold for $50,400
  2019 RM Sothebys : The Guyton Collection
 
1951 Mercury Monterey
Sold for $15,000
  2019 Spring Carlisle Auction
 
1951 Mercury Monarch
Sold for $43,342
  2019 Collector Car Productions - Toronto Spring Classic
 
1951 MERCURY SERIES 1CM CUSTOM COUPE
Chassis#: 51SL11178M
Sold for $79,200
  2019 Barrett-Jackson : Palm Beach
 
1951 Mercury Coupe
Sold for $99,000
  2019 Mecum : Phoenix Auction
 
1951 Mercury Coupe
Sold for $40,000
  2019 GAA : March 2019
 
1951 Mercury Eight
Sold for $23,500
  2019 Carlisle Auction : Lakeland Winter Auction
 
1951 Mercury Woody Wagon
Sold for $68,750
  2019 Russo & Steele : Scottsdale
 
1951 Mercury Monterey
Sold for $36,300
  2019 Mecum : Kissimmee
 
1951 Mercury Monterey
Sold for $22,000
  2018 Mecum : Las Vegas
 
1951 Mercury Sport Coupe
Sold for $22,000
  2018 Mecum : 2018 Chicago
 
1951 Mercury Lead Sled
Sold for $19,250
  2018 Mecum : Dallas
 
1951 MERCURY M74 SPORT SEDAN
Chassis#: 51LA16729M
Sold for $16,500
  2018 Barrett-Jackson : Las Vegas
 
1951 Mercury Custom Sport Coupe
Sold for $31,000
  2018 Leake - Tulsa
 
1951 Mercury Coupe
Sold for $34,100
  2018 Mecum : Indianapolis
 
1951 MERCURY LEAD SLED
Chassis#: 51SL32460M
Sold for $33,000
  2018 Premier Auction Group
 
1951 Mercury Coupe
Sold for $23,100
  2018 Mecum : Kissimmee
 
1951 MERCURY LEAD SLED CUSTOM
Chassis#: 51SL32460M
Sold for $34,000
  2017 Premier Auction Group
 

Vehicles That Failed To Sell

1951 Mercury Series 1CM's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1951 Mercury Convertible51SL71734M2020 RM Sothebys : Palm Beach Online $90,000$100,000
1951 Mercury Woody51ME67521M2019 Mecum : Monterey$40,000  
1951 MERCURY COUPE 2019 McCormick's # 66$56,000  
1951 Mercury Sedan 2019 Mecum : Kissimmee$24,000  
1951 Mercury Monterey 2018 Mecum : Las Vegas$39,000  
1951 Mercury Merc-O-Matic 2018 GAA : November 2018$16,000  
1951 Mercury Custom Sedan 2018 Mecum : Hershey$37,500  
1951 Mercury Coupe 2018 Mecum : Indianapolis$18,000  
1951 MERCURY CONVERTIBLE CVTBLE 2018 McCormick's Auction # 64$55,000  
1951 Mercury Monterey 2017 GAA : July$23,000  
1951 Mercury Monterey 2017 Amelia Island Select : Hollywood Wheels Auction $60,000$70,000
1951 Mercury Lead Sled 2017 Mecum : Kissimmee$50,000  
1951 Mercury Coupe 2017 Mecum : Kissimmee$35,000  
1951 Mercury Convertible51LA18523M2016 Mecum : Anaheim$50,000  
1951 Mercury Monterey Coupe 2016 GAA : October$26,500  
1951 Mercury Sport Coupe51SL124801M2016 Mecum : Monterey$26,000  
1951 Mercury Two-Door Sport Coupe 2016 Auctions America : Santa Monica$31,000  
1951 Mercury Woody Wagon51MEX11161M2016 The Finest : The Elegance at Hershey $45,000$55,000
1951 Mercury Coupe 2015 Carlisle Auctions: Lakeland Fall Auction   
1951 MERCURY MONTEREY 2015 Mecum Harrisburg$40,000  
1951 Mercury Coupe Deluxe 2015 Mecum : Seattle$12,500  
1951 Mercury Coupe Street Rod 2015 Mecum : Indianapolis$44,000$40,000$60,000
1951 Mercury Sedan 2015 Silver Auction Arizona in January$18,500  
1951 MERCURY COUPE 2014 Mecum Austin$28,000  
1951 MERCURY 4 DOOR SEDAN 2014 McCormick's Palm Springs # 57$24,000  
1951 Mercury 510 Coupe 2014 Collector Car Toronto Fall Classic$17,000  
1951 Mercury Monarch Convertible 2014 Collector Car Toronto Fall Classic$170,000  
1951 Mercury Eight Convertible51ME23582014 Greenwich Concours D'Elegance Auction $45,000$55,000
1951 MERCURY COUPE 2014 McCormick's Palm Springs # 56$14,000  
1951 Mercury Coupe 255/112 HP, 3-Speed 2014 Mecum Kissimmee$18,000  

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