The Mercer is one of those legendary automobiles, known even to casual automobile enthusiasts. Although the company built a variety of body styles, it was best known for its open cars, such as this runabout.
The company cemented its reputation for building fast cars from its very beginnings in 1910. Mercers performed superbly in both professional and amateur races. Though they were not big cars, they were fast.
The Mercer Automobile Company was formed in 1909 by Washington A. Roebling II, whose family built the Brooklyn Bridge. In April 1912, at the age of 31, Roebling perished in the sinking of the Titanic. The company was sold in 1918. The company was able to hang on until 1926, when financial difficulty meant it was to close its doors forever.
This Mercer Merrimac Convertible Coupe prototype was built in an attempt to revive the marque after it went out of business in 1925. Mercer introduced this tan-and-blue convertible coupe at the 1931 New York Auto Show. Mercer's new president, Harry Wahl, had organized a new Mercer Company in the hope of saving the Mercer name, but it was sadly not to be.