Convertible Coupe
Coachwork: Fisher
Chassis #: 2B15097
The LaSalle Company was positioned to fill in a price gap within the General Motors hierarchy, more specifically between Buick and Cadillac. It was more than that; it was a new brand with a sporty, stylish character. The cars wore a design by Harley Earl, a young designer who ended up working for GM for 32 years.The 1937 LaSalle models were very similar to 1936 entry-level Cadillac Series 60, and both shared a 124-inch wheelbase. The LaSalle shed 1934-36's L-head straight-eight in exchange for the V-8 from the previous year's Cadillac Series 60. The engine displaced 322 cubic-inches and offered 125 horsepower, an improvement of 20 from the year before. The 1937 LaSalle's also featured a new hypoid axle which allowed a lower drive-shaft and floor for two inches of added headroom.
For 1937, sales were strong - an all-time high in fact, with 32,000 units sold. Sales more than doubled over the prior year. Another accomplishment for this year was being chosen to be the pace car for the Indianapolis 500.This 1937 LaSalle Series 50 Convertible Coupe wears an older restoration. The car features a rumble seat and side-mounts.
In 2012 the car was offered for sale at the Quail Lodge Sale in Carmel, CA presented by Bonhams. As bidding came to a close, the car had been sold for the sum of $43,700, including buyer's premium.
By Daniel Vaughan | Oct 2012
1937 LaSalle Series 50
LaSalle
2012 Bonhams - Quail Lodge Sale
Sale Price :
USD $43,700
1937 LaSalle Series 50 Auction Sales
Recent Sales of the LaSalle Series 50
(Data based on Model Year 1937 sales)
| 1937 LaSalle Convertible Sedan Sold for USD$41,800 2022 Mecum : Glendale | |
| 1937 Lasalle Series 50 Coupe Sold for USD$46,200 2021 Mecum : Indy 2021 | |
| 1937 Lasalle Series 37 Touring Sedan Sold for USD$1,650 2019 Mecum : Chicago | |
| 1937 Lasalle Series 50 Touring Sedan Sold for USD$8,800 2019 Mecum : Chicago | |
| 1937 LaSalle Opera Coupe Sold for USD$33,000 2017 Mecum : Dallas | |
| 1937 Lasalle Opera Coupe Sold for USD$29,000 2017 Mecum : Houston | |
| 1937 LaSalle Convertible Coupe Sold for USD$59,950 2016 Auctions America : Auburn Fall | |
| 1937 LASALLE SEDAN Sold for USD$14,000 2016 Mecum - Houston | |
| 1937 LaSalle Series 50 Convertible Coupe Sold for USD$37,950 2015 Auctions America - California | |
| 1937 LaSalle Convertible Coupe Sold for USD$40,700 2014 Auctions America : California | |
| 1937 Lasalle Pro Touring Sold for USD$42,000 2014 Mecum : Seattle | |
| 1937 LaSalle Model 5027 Rumble Seat Sport Coupe with Dual Sidemounts Chassis#: 2239275 Sold for USD$38,500 2013 Bonhams - Boca Raton Concours d'Elegance | |
| 1937 LASALLE SEDAN Chassis#: 2258980 Sold for USD$40,700 2013 Barrett-Jackson Scottsdale | |
| 1937 LaSalle Model 50 Convertible Coupe Chassis#: 2B15097 Sold for USD$43,700 2012 Bonhams - Quail Lodge Sale |  |
| 1937 LASALLE TOURING SEDAN Sold for USD$9,900 2011 Auctions America - Spring Carlisle | |
| 1937 LASALLE STREET ROD Sold for USD$15,950 2011 Auctions America - Fort Lauderdale | |
| 1937 LASALLE 4 DOOR SEDAN Sold for USD$19,250 2010 Barrett-Jackson Auction - Las Vegas | |
| 1937 LaSalle Convertible Sedan Chassis#: 2247046 Sold for USD$51,700 2010 RM Auctions - Vintage Motor Cars of Meadow Brook |   |
| 1937 CADILLAC LASALLE 50 TOURING SEDAN Sold for USD$17,500 2009 Carlisle Auction - 09 Fall Carlisle Collector Car Auction | |
| 1937 LaSalle Ambulance Chassis#: 2250229 Sold for USD$5,148 2009 Bonhams - Bicentennial Pavilion at Hotel Murano |
LaSalle Series 50s That Failed To Sell At Auction
1937 LaSalle Series 50's that have appeared at auction but did not sell.
| Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
|---|---|---|---|---|---|
| 1937 LaSalle Convertible Coupe | 2016 Auctions America : Auburn Spring | $54,000 | |||
| 1937 Cadillac LaSalle 50 Touring Sedan | 2261556 | 2010 Carlisle Auctions Spring Auction | $16,000 | ||
| 1937 CADILLAC LA SALLE MDL 50 | 2006 Palm Springs Exotic Car Auctions November 1719, 2006 | $13,500 | |||
| 1937 LaSalle Sport Coupe | 2B24856 | 2004 Vintage Motor Cars at Meadow Brook Hall | $43,000 | $55,000 | $65,000 |
| 1937 La Salle Convertible | 2003 Toronto International Fall Classic Car Auction | $91,000 |
Vehicles With Comparable Market Values
Similar sales to the $32,094 range.
| 1967 Buick Sport Wagon 400 Sold for $32,000 2022 Carlisle Auctions : Spring Carlisle | |
| 2007 Ford Mustang Shelby GT Sold for $32,000 2022 Carlisle Auctions : Spring Carlisle | |
| 2012 Chevrolet Nickey Camaro Convertible Sold for $31,900 2022 Mecum : Houston | |
| 2004 Mercedes-Benz SL500 Convertible Sold for $31,900 2022 Mecum : Houston | |
| 1933 Plymouth 5-Window Coupe Street Rod Sold for $31,900 2022 Mecum : Houston | |
| 2007 BMW M6 Convertible Sold for $31,900 2022 Mecum : Houston | |
| 2010 Chevrolet Camaro SS Sold for $31,900 2022 Mecum : Houston | |
| 1966 Ford Mustang Sold for $31,900 2022 Mecum : Houston | |
| 1987 Land Rover Defender 90 Chassis#:SALLDVAB8AA281272 Sold for $31,900 2022 RM Sothebys : Fort Lauderdale | |
| 2010 BMW M6 Convertible Sold for $31,900 2022 Mecum : Glendale | |
| 1999 Mitsubishi 3000GT VR-4 Sold for $31,900 2022 Mecum : Glendale | |
| 1978 Chevrolet Corvette Pace Car Edition Sold for $31,900 2022 Mecum : Glendale | |
| 2005 Dodge SRT-10 Pickup Sold for $31,900 2022 Mecum : Glendale | |
| 1965 Chevrolet Impala Sold for $31,900 2022 Mecum : Glendale | |
| 1985 Chevrolet K10 Pickup Sold for $31,900 2022 Mecum : Glendale | |
| 2006 Aston Martin DB9 Volante Sold for $31,900 2022 Mecum : Glendale | |
| 1972 Chevrolet Camaro SS Sold for $31,900 2022 Mecum : Glendale | |
| 1960 Chevrolet C10 Pickup Sold for $31,900 2022 Mecum : Glendale | |
| 1981 Chevrolet Corvette Coupe Sold for $31,900 2022 Mecum : Glendale | |
| 1979 VOLKSWAGEN BEETLE CONVERTIBLE Chassis#:1592040663 Sold for $31,900 2022 Barrett-Jackson : Scottsdale, Arizona |
1937 LaSalle Series 50
• Additional valuation insight and sales data• History
• Specifications
• Image gallery
• Other LaSalle Series 50 model years
