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LaSalle History

1937 LaSalle Series 50

Chassis number : 2B15097

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Sold for $43,700 at 2012 Bonhams - Quail Lodge Sale.
The LaSalle Company was positioned to fill in a price gap within the General Motors hierarchy, more specifically between Buick and Cadillac. It was more than that; it was a new brand with a sporty, stylish character. The cars wore a design by Harley Earl, a young designer who ended up working for GM for 32 years.

The 1937 LaSalle models were very similar to 1936 entry-level Cadillac Series 60, and both shared a 124-inch wheelbase. The LaSalle shed 1934-36's L-head straight-eight in exchange for the V-8 from the previous year's Cadillac Series 60. The engine displaced 322 cubic-inches and offered 125 horsepower, an improvement of 20 from the year before. The 1937 LaSalle's also featured a new hypoid axle which allowed a lower drive-shaft and floor for two inches of added headroom.
For 1937, sales were strong - an all-time high in fact, with 32,000 units sold. Sales more than doubled over the prior year. Another accomplishment for this year was being chosen to be the pace car for the Indianapolis 500.

This 1937 LaSalle Series 50 Convertible Coupe wears an older restoration. The car features a rumble seat and side-mounts.

In 2012 the car was offered for sale at the Quail Lodge Sale in Carmel, CA presented by Bonhams. As bidding came to a close, the car had been sold for the sum of $43,700, including buyer's premium.


By Daniel Vaughan | Oct 2012

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2012 Bonhams - Quail Lodge Sale

Sale Price :
USD $43,700

1937 LaSalle Series 50 Auction Sales

Recent Sales of the LaSalle Series 50

(Data based on Model Year 1937 sales)
1937 LaSalle Convertible Sedan
Sold for USD$41,800
  2022 Mecum : Glendale
 
1937 Lasalle Series 50 Coupe
Sold for USD$46,200
  2021 Mecum : Indy 2021
 
1937 Lasalle Series 37 Touring Sedan
Sold for USD$1,650
  2019 Mecum : Chicago
 
1937 Lasalle Series 50 Touring Sedan
Sold for USD$8,800
  2019 Mecum : Chicago
 
1937 LaSalle Opera Coupe
Sold for USD$33,000
  2017 Mecum : Dallas
 
1937 Lasalle Opera Coupe
Sold for USD$29,000
  2017 Mecum : Houston
 
1937 LaSalle Convertible Coupe
Sold for USD$59,950
  2016 Auctions America : Auburn Fall
 
1937 LASALLE SEDAN
Sold for USD$14,000
  2016 Mecum - Houston
 
1937 LaSalle Series 50 Convertible Coupe
Sold for USD$37,950
  2015 Auctions America - California
 
1937 LaSalle Convertible Coupe
Sold for USD$40,700
  2014 Auctions America : California
 
1937 Lasalle Pro Touring
Sold for USD$42,000
  2014 Mecum : Seattle
 
1937 LaSalle Model 5027 Rumble Seat Sport Coupe with Dual Sidemounts
Chassis#: 2239275
Sold for USD$38,500
  2013 Bonhams - Boca Raton Concours d'Elegance
 
1937 LASALLE SEDAN
Chassis#: 2258980
Sold for USD$40,700
  2013 Barrett-Jackson Scottsdale
 
1937 LaSalle Model 50 Convertible Coupe
Chassis#: 2B15097
Sold for USD$43,700
  2012 Bonhams - Quail Lodge Sale
1937 LaSalle Series 50 image  
1937 LASALLE TOURING SEDAN
Sold for USD$9,900
  2011 Auctions America - Spring Carlisle
 
1937 LASALLE STREET ROD
Sold for USD$15,950
  2011 Auctions America - Fort Lauderdale
 
1937 LASALLE 4 DOOR SEDAN
Sold for USD$19,250
  2010 Barrett-Jackson Auction - Las Vegas
 
1937 LaSalle Convertible Sedan
Chassis#: 2247046
Sold for USD$51,700
  2010 RM Auctions - Vintage Motor Cars of Meadow Brook
1937 LaSalle Series 50 image  1937 LaSalle Series 50 image  
1937 CADILLAC LASALLE 50 TOURING SEDAN
Sold for USD$17,500
  2009 Carlisle Auction - 09 Fall Carlisle Collector Car Auction
 
1937 LaSalle Ambulance
Chassis#: 2250229
Sold for USD$5,148
  2009 Bonhams - Bicentennial Pavilion at Hotel Murano
 

LaSalle Series 50s That Failed To Sell At Auction

1937 LaSalle Series 50's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 LaSalle Convertible Coupe 2016 Auctions America : Auburn Spring$54,000  
1937 Cadillac LaSalle 50 Touring Sedan22615562010 Carlisle Auctions Spring Auction$16,000  
1937 CADILLAC LA SALLE MDL 50 2006 Palm Springs Exotic Car Auctions November 1719, 2006$13,500  
1937 LaSalle Sport Coupe2B248562004 Vintage Motor Cars at Meadow Brook Hall$43,000$55,000$65,000
1937 La Salle Convertible 2003 Toronto International Fall Classic Car Auction$91,000  

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1967 Buick Sport Wagon 400
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2012 Chevrolet Nickey Camaro Convertible
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2004 Mercedes-Benz SL500 Convertible
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1933 Plymouth 5-Window Coupe Street Rod
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2007 BMW M6 Convertible
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2010 Chevrolet Camaro SS
Sold for $31,900
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1966 Ford Mustang
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1987 Land Rover Defender 90
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1999 Mitsubishi 3000GT VR-4
Sold for $31,900
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1978 Chevrolet Corvette Pace Car Edition
Sold for $31,900
2022 Mecum : Glendale
2005 Dodge SRT-10 Pickup
Sold for $31,900
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1965 Chevrolet Impala
Sold for $31,900
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1985 Chevrolet K10 Pickup
Sold for $31,900
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2006 Aston Martin DB9 Volante
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1972 Chevrolet Camaro SS
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Sold for $31,900
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1979 VOLKSWAGEN BEETLE CONVERTIBLE
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1937 LaSalle Series 50 Profiles

1937 LaSalle Series 50 vehicle information
Convertible Sedan
Coachwork: Fisher
1937 LaSalle Series 50 vehicle information
Convertible Sedan
Coachwork: Fisher
Chassis #: 2B22334
1937 LaSalle Series 50 vehicle information
Convertible Sedan
Coachwork: Fisher
1937 LaSalle Series 50 vehicle information
Convertible Coupe
Coachwork: Fisher
Chassis #: 2B15097