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The LaSalle model was created by General Motors to fill the price gap between Cadillac and Buick. With sticker prices of around $3000, these attractive and conservative automobiles were affordable, reliable, and built with Cadillac quality. General Motors advertised the LaSalles as being assembled to Cadillac standards in the Cadillac factory. Most of the innovative features were first featured on the LaSalle product line and then migrated to Cadillacs.
The LaSalles were practical, reliable, and functional automobiles. Unfortunately, the brand was introduced at a time in history that was economically unstable, especially for a new automotive name. They did not have the following or customer loyalty needed to stay in business. The Great Depression meant that the customers that could afford cars were probably sticking with a brand they knew and trusted. Even though this was true, the LaSalle did stimulate sales for General Motors during a difficult time in history. LaSalle stayed in production for fourteen years before GM canceled the marque just prior to World War II.
The LaSalle Series 40-52 shown here is one of the rarest LaSalle bodies produced due to being introduced in the final year of production. It sits atop a 123-inch wheelbase and is powered by a 322 cubic-inch eight-cylinder engine capable of producing 130 horsepower.
This vehicle, chassis number 4E11459 was first shown at the 1994 Meadow Brook Concours d'Elegance. It was later shown at the 2004 Cranbrook Concours d'Elegance.By Daniel Vaughan | Dec 2006
The LaSalles were practical, reliable, and functional automobiles. Unfortunately, the brand was introduced at a time in history that was economically unstable, especially for a new automotive name. They did not have the following or customer loyalty needed to stay in business. The Great Depression meant that the customers that could afford cars were probably sticking with a brand they knew and trusted. Even though this was true, the LaSalle did stimulate sales for General Motors during a difficult time in history. LaSalle stayed in production for fourteen years before GM canceled the marque just prior to World War II.
The LaSalle Series 40-52 shown here is one of the rarest LaSalle bodies produced due to being introduced in the final year of production. It sits atop a 123-inch wheelbase and is powered by a 322 cubic-inch eight-cylinder engine capable of producing 130 horsepower.
This vehicle, chassis number 4E11459 was first shown at the 1994 Meadow Brook Concours d'Elegance. It was later shown at the 2004 Cranbrook Concours d'Elegance.By Daniel Vaughan | Dec 2006
2006 RM Auctions at Amelia Island
Pre-Auction Estimates :
USD $45,000-USD $65,000
Sale Price :
USD $60,500
1940 LaSalle Series 52 Auction Sales
Recent Sales of the LaSalle Series 52
(Data based on Model Year 1940 sales)
1940 LASALLE 52 SPECIAL CONVERTIBLE Chassis#: 4333040 Sold for USD$101,200 2024 Barrett-Jackson : Scottsdale AZ | |
1940 Lasalle Series 52 Special Convertible Coupe Chassis#: 4333040 Sold for USD$88,000 2023 Mecum : Monterey | |
1940 LaSalle Special Convertible Coupe Sold for USD$46,200 2021 Mecum : Indy 2021 | |
1940 LASALLE 52 CONVERTIBLE Chassis#: 4331722 Sold for USD$40,700 2020 Barrett-Jackson : Scottsdale, AZ | |
1940 Lasalle 5-Window Coupe Sold for USD$29,700 2019 Mecum : Chicago | |
1940 La Salle Touring Sedan Chassis#: 4331359 Sold for USD$16,500 2019 Worldwide Auctioneers : The Corpus Christi Old Car Museum Auction | |
1940 LaSalle Special Series Convertible Coupe Chassis#: 4328552 Sold for USD$38,500 2019 Mecum : Monterey | |
1940 LaSalle Special Series Convertible Coupe Sold for USD$71,500 2018 Mecum : Las Vegas | |
1940 Lasalle Sold for USD$17,600 2018 Mecum : 2018 Chicago | |
1940 LaSalle 40/52 Special Sedan Chassis#: 4325572 Sold for USD$17,600 2018 RM Auctions : Auburn Fall | |
1940 LaSalle Series 52 Convertible Coupe Chassis#: 4330807 Sold for USD$181,500 2016 Gooding & Company : Pebble Beach | |
1940 Lasalle Series 52 Chassis#: 4327553 Sold for USD$34,000 2015 Mecum : Monterey | |
1940 LaSalle Series 52 Touring Sedan Sold for USD$12,650 2015 Auctions America - California | |
1940 LaSalle Coupe Sold for USD$13,500 2014 Leake Auction : Dallas Spring | |
1940 LaSalle Convertible Sedan Sold for USD$50,600 2013 Auctions America - Ft Lauderdale | |
1940 LASALLE 52 CUSTOM 2 DOOR COUPE Chassis#: 4320223 Sold for USD$36,300 2012 Barrett-Jackson at Scottsdale, Arizona | |
1940 Lasalle Series 52 Convertible Sold for USD$72,500 2011 Mecum Auctions - Dallas, TX Auction | |
1940 LaSalle 52 Convertible Chassis#: 4329582 Sold for USD$88,000 2011 Barrett Jackson-Las Vegas | |
1940 LASALLE Sold for USD$11,000 2011 Silver Auction - Ft McDowell, Arizona | |
1940 LASALLE MODEL 502 Sold for USD$14,000 2010 Silver Auction - Arizona in January |
LaSalle Series 52s That Failed To Sell At Auction
1940 LaSalle Series 52's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1940 Lasalle | 2021 Mecum : Kissimmee | $12,000 | |||
1940 Lasalle Coupe | 40 -5027 | 2016 Dragone : The Boston Cup Auction | $20,000 | $25,000 | |
1940 LaSalle Series 52 Convertible Sedan | 2013 Auctions America Auburn Fall | $45,000 | |||
1940 Lasalle Series 52 Torpedo 322 CI, 3-Speed | 2013 Mecum Houston, Tx | $19,000 | |||
1940 LaSalle Convertible Sedan | 2012 Auctions America Auburn Fall | $37,000 | |||
1940 Lasalle Series 52 | 2011 Mecum Auctions Monterey, CA The Daytime Auction | $55,000 | |||
1940 LaSalle Series 52 Convertible Coupe by Cadillac | 2010 Branson Auctions September 2010 | $30,000 | |||
1940 Lasalle 2-Door | 2010 Mecum Auctions St. Paul MN Auction | $45,000 | |||
1940 Lasalle | 2010 Kruse Auctions Glendale, AZ | $10,000 | |||
1940 LaSalle Series 52 5-Passenger Coupe | 2008 Leake Auctions Dallas 36th Annual Leake Auto Auction Market Hall | $15,000 | |||
1940 LASALLE SERIES 52 SEDAN | 2002 Kruse Auction Las Vegas, NV | $12,100 | |||
1940 LASALLE SERIES 52 SEDAN | 2002 Kruse Auction Las Vegas, NV |
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1940 LaSalle Series 52
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