Image credit: © conceptcarz.com (Reproduction Or reuse prohibited).
For 1952, All Ford Motor Company cars were given new bodies, resting on top of stronger chassis frames and given advanced features such as suspended pedals and curved single-pane windshields. The engine in the Mercury Custom had the same displacement as the 1951 model but was more powerful thanks to higher compression. A Merc-O-Matic transmission was optional and proved to be a very popular feature, however, nearly half the production run of 1952 was equipped with a manual transmission, with about a third of those having optional overdrive.
The Mercury Custom series had frenched headlights, a fake hood scoop, a one-piece curved windshield with a wraparound rear window, and a large integrated bumper and grille.
Mercury offered two versions of the station wagon on the Custom line - a 6-passenger and an 8-passenger version. They had decorative maple side and DI-NOC wood grain side trim, and stainless steel trim on the rear wheelhouse. All wagon bodies were assembled at the Rouge plant in Dearborn, Michigan, and then shipped to their respective assembly plants.
For 1952, Mercury built 2,478 station wagon body styles. This example was assembled in Los Angeles and completed on October 20th of 1951. It has been meticulously restored at a documented cost of $190,000. It is finished in Hillcrest Green with exceptional bright work and excellent ***** glass. Inside, there is a tan and brown vinyl interior, with brown carpet on the floor. Options include a pushbutton AM radio, a fresh-air heater, and Borg electric clock. The car is also equipped with an overdrive transmission.
The present owner acquired it from the Ford collection of Michael Dingman. Under the hood is an L-head V8 engine displacing 255.4 cubic inches and offering 125 horsepower. At all four corners are hydraulic drum brakes.By Daniel Vaughan | Oct 2013
The Mercury Custom series had frenched headlights, a fake hood scoop, a one-piece curved windshield with a wraparound rear window, and a large integrated bumper and grille.
Mercury offered two versions of the station wagon on the Custom line - a 6-passenger and an 8-passenger version. They had decorative maple side and DI-NOC wood grain side trim, and stainless steel trim on the rear wheelhouse. All wagon bodies were assembled at the Rouge plant in Dearborn, Michigan, and then shipped to their respective assembly plants.
For 1952, Mercury built 2,478 station wagon body styles. This example was assembled in Los Angeles and completed on October 20th of 1951. It has been meticulously restored at a documented cost of $190,000. It is finished in Hillcrest Green with exceptional bright work and excellent ***** glass. Inside, there is a tan and brown vinyl interior, with brown carpet on the floor. Options include a pushbutton AM radio, a fresh-air heater, and Borg electric clock. The car is also equipped with an overdrive transmission.
The present owner acquired it from the Ford collection of Michael Dingman. Under the hood is an L-head V8 engine displacing 255.4 cubic inches and offering 125 horsepower. At all four corners are hydraulic drum brakes.By Daniel Vaughan | Oct 2013
2013 RM Auction - Hershey
Pre-Auction Estimates :
USD $100,000-USD $120,000
Sale Price :
USD $107,250
2013 RM Auctions - St John's
Pre-Auction Estimates :
USD $90,000-USD $110,000
Sale Price :
USD $134,750
2012 RM - The Dingman Collection
Pre-Auction Estimates :
USD $70,000-USD $90,000
Sale Price :
USD $110,000
2010 RM Auctions - Automobiles of Amelia Island
Pre-Auction Estimates :
USD $80,000-USD $100,000
Sale Price :
USD $104,500
1952 Mercury Custom Series Auction Sales
Recent Sales of the Mercury Custom Series
(Data based on Model Year 1952 sales)
1952 Mercury Monterey Custom Sport Coupe Chassis#: 52ME49165M Sold for USD$24,640 2022 Worldwide Auctioneers : Scottsdale Arizona | |
1952 Mercury Custom Woody Wagon Sold for USD$17,600 2021 Mecum : Kansas City | |
1952 Mercury Monterey Hardtop Chassis#: 52LP10973M Sold for USD$26,400 2021 RM Auctions : Auburn Fall | |
1952 MERCURY WOODY WAGON Chassis#: 52SL48182M Sold for USD$11,550 2020 Barrett-Jackson : Fall Auction | |
1952 Mercury Wagon Resto Mod Sold for USD$27,500 2020 Mecum Auctions : Kissimmee | |
1952 Mercury Custom 2 Dr Coupe Sold for USD$30,800 2017 Russo & Steele : Monterey | |
1952 Mercury 1/2 Ton Pickup Sold for USD$29,501 2015 Collector Car Productons - Toronto | |
1952 Mercury Monterey Convertible Sold for USD$26,000 2015 Mecum - Rogers'Classic Car Museum 2015 | |
1952 Mercury Monterey Convertible Sold for USD$15,400 2014 Auctions America - Auburn Fall | |
1952 Mercury Custom Eight-Passenger Station Wagon Chassis#: 52LA33972M Sold for USD$107,250 2013 RM Auction - Hershey | |
1952 Mercury Custom Eight-Passenger Station Wagon Chassis#: 52LA33972M Sold for USD$134,750 2013 RM Auctions - St John's | |
1952 Mercury Sedan Sold for USD$21,500 2013 Silver Auction - Spokane | |
1952 Mercury Coupe Chassis#: 52LA12796M Sold for USD$18,000 2013 Silver Auction - DAA Big Sky | |
1952 MERCURY COUPE Sold for USD$13,703 2012 McCormicks Palm Springs Auction 53 | |
1952 Mercury Convertible Sold for USD$31,625 2012 Auctions America - Auburn Fall | |
1952 Mercury Custom 8-Passenger Station Wagon Chassis#: 52LA33972M Sold for USD$110,000 2012 RM - The Dingman Collection | |
1952 Mercury Custom Two Door Sedan Sold for USD$25,750 2011 Leake Car Auctions - Tulsa - 39th Annual Leake Auto Auction | |
1952 Mercury Custom Station Wagon Chassis#: 52LA33972M Sold for USD$104,500 2010 RM Auctions - Automobiles of Amelia Island | |
1952 Mercury 8-Passenger Station Wagon Sold for USD$88,000 2009 Sports & Classics of Monterey | |
1952 Mercury 8-Passenger Station Wagon Chassis#: 52SL78978M Sold for USD$88,000 2009 RM Auctions - Nick Alexander Woodie Collection |
Mercury Custom Seriess That Failed To Sell At Auction
1952 Mercury Custom Series's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1952 Mercury Custom Coupe | 52sl84219m | 2023 Mecum : Kissimmee Summer Special 2023 | $20,000 | ||
1952 Mercury Monterey | 2014 Mecum Kissimmee | $12,000 | |||
1952 Mercury Sedan | 2014 Silver Auction Arizona in January | $19,000 | |||
1952 Mercury Sedan | 2013 Silver Auction Arizona in the Fall | $20,000 | |||
1952 Mercury Coupe | 2012 Silver Auction Portland | $9,000 | |||
1952 Mercury Custom Two Door Sedan | 2011 Leake Auction, San Antonio, Texas | $24,000 | |||
1952 Mercury | 2011 Petersen Auctions Salem Auction 2011 | ||||
1952 MERCURY STREET ROD | 2010 Silver Auction Portland | $16,500 | |||
1952 Mercury Custom | 2010 Mecum Auctions St. Paul MN Auction | $17,000 | |||
1952 MERCURY | 2007 Silver Auction Arizona in January | $15,000 | |||
1952 Mercury 2D | 2006 Toronto International Fall Classic Car Auction | $8,200 | |||
1952 MERCURY STATION WAGON | 2003 Kruse Auction Auburn, IN | $29,000 | |||
1952 Mercury Station Wagon | 2003 Michigan Spring Classic Car Auction | $27,000 |
Vehicles With Comparable Market Values
Similar sales to the $44,920 range.
1961 ROLLS-ROYCE SILVER CLOUD II Chassis#:LLCB1 Sold for $45,100 2024 Barrett-Jackson : Palm Beach | |
1971 Chevrolet Corvette Coupe Chassis#:194371s113370 Sold for $45,100 2024 Mecum : Houston | |
1969 Plymouth Road Runner Chassis#:rm23h9a213760 Sold for $45,100 2024 Mecum : Houston | |
2012 Chevrolet Camaro ZL1 Chassis#:2g1fj1ep4c9801603 Sold for $45,100 2024 Mecum : Houston | |
1981 Chevrolet Camaro Z28 Chassis#:1g1ap87l5bl160903 Sold for $45,100 2024 Mecum : Houston | |
1955 Chevrolet Bel Air Hardtop Chassis#:vc55j058887 Sold for $45,100 2024 Mecum : Houston | |
1969 Pontiac GTO Chassis#:242379p298037 Sold for $45,100 2024 Mecum : Glendale | |
1972 Buick Skylark Custom Convertible Chassis#:4h67h2h208285 Sold for $45,100 2024 Mecum : Glendale | |
1970 Chevrolet Camaro Chassis#:124870n558042 Sold for $45,100 2024 Mecum : Glendale | |
1977 Toyota FJ-40 Land Cruiser Chassis#:fj40250503 Sold for $45,100 2024 Mecum : Glendale | |
1955 Chevrolet Pickup Chassis#:l2550019332 Sold for $45,100 2024 Mecum : Glendale | |
1952 AVIONS VOISIN C31 BISCOOTER Coachwork by Snecma Chassis#:010 Sold for $44,800 2024 Gooding : Amelia Island Concours | |
1999 Porsche 911 '996' Carrera Coupe Chassis#:WP0AA2993XS626493 Sold for $44,800 2024 Bonhams : Amelia Island Auction | |
1964 Volvo P1800 Chassis#:9123 Sold for $44,997 2024 Artcurial : Retromobile | |
1977 Rolls-Royce Corniche Coupé par Mulliner Chassis#:CRH31220 Sold for $44,997 2024 Artcurial : Retromobile | |
1965 427 ROADSTER RE-CREATION Chassis#:CCX33968 Sold for $45,100 2024 Barrett-Jackson : Scottsdale AZ | |
1969 PONTIAC FIREBIRD 400 Chassis#:223379L114017 Sold for $45,100 2024 Barrett-Jackson : Scottsdale AZ | |
2005 HUMMER H2 SUT CUSTOM SUV Chassis#:5GRGN22U45H117809 Sold for $45,100 2024 Barrett-Jackson : Scottsdale AZ | |
1978 PONTIAC FIREBIRD TRANS AM Chassis#:2W87Z8L160424 Sold for $45,100 2024 Barrett-Jackson : Scottsdale AZ | |
1970 FORD MUSTANG CUSTOM COUPE Chassis#:0F01L141677 Sold for $45,100 2024 Barrett-Jackson : Scottsdale AZ |
1952 Mercury Custom Series
• Additional valuation insight and sales data• History
• Specifications
• Image gallery