1952 Mercury Custom Series Station Wagon / 52LA33972M Vehicle Information

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series photograph

1952 Mercury Custom Series1952 Mercury Custom Series1952 Mercury Custom Series1952 Mercury Custom Series1952 Mercury Custom Series1952 Mercury Custom Series1952 Mercury Custom Series
Sold for $104,500 at 2010 RM Auctions - Automobiles of Amelia Island.
Sold for $110,000 at 2012 RM - The Dingman Collection.
Sold for $134,750 at 2013 RM Auctions - St John's.
Sold for $107,250 at 2013 RM Auction - Hershey.
For 1952, All Ford Motor Company cars were given new bodies, resting on top of stronger chassis frames and given advanced features such as suspended pedals and curved single-pane windshields. The engine in the Mercury Custom had the same displacement as the 1951 model, but was more powerful thanks to higher compression. A Merc-O-Matic transmission was optional and proved to be a very popular feature, however, nearly half the production run of 1952 was equipped with manual transmission, with about a third of thsoe having optional overdrive.

The Mercury Custom series had frenched headlights, a fake hood scoop, a one-piece curved windshield with a wraparound rear window, and a large integrated bumper and grille.

Mercury offered two versions of the station wagon on the Custom line - a 6 passenger and 8-passenger version. They had decorative maple side and DI-NOC wood grain side trim, and stainless steel trim on the rear wheelhouse. All wagon bodies were assembled at the Rouge plant in Dearborn, Michigan and then shipped to their respective assembly plants.

For 1952, Mercury built 2,478 station wagon body styles. This example was assembled in Los Angeles and completed on October 20th of 1951. It has been meticulously restored at a documented cost of $190,000. It is finished in Hillcrest Green with exceptional bright-work and excellent script glass. Inside, there is a tan and brown vinyl interior, with brown carpet on the floor. Options include a pushbutton AM radio, fresh-air heater, and Borg electric clock. The car is also equipped with the overdrive transmission.

The present owner acquired it from the Ford collection of Michael Dingman. Under the hood is an L-head V8 engine displacing 255.4 cubic-inches and offering 125 horsepower. At all four corners are hydraulic drum brakes.


By Daniel Vaughan | Oct 2013


2013 RM Auction - Hershey

Pre-Auction Estimates :
USD $100,000-USD $120,000 
Sale Price :
USD $107,250

2013 RM Auctions - St John's

Pre-Auction Estimates :
USD $90,000-USD $110,000 
Sale Price :
USD $134,750

2012 RM - The Dingman Collection

Pre-Auction Estimates :
USD $70,000-USD $90,000 
Sale Price :
USD $110,000

2010 RM Auctions - Automobiles of Amelia Island

Pre-Auction Estimates :
USD $80,000-USD $100,000 
Sale Price :
USD $104,500

1952 Mercury Custom Series Auction Sales

Recent Sales

(Data based on Model Year 1952 sales)
1952 Mercury Custom 2 Dr Coupe
Sold for USD$30,800
  2017 Russo & Steele : Monterey
 
1952 Mercury 1/2 Ton Pickup
Sold for USD$29,501
  2015 Collector Car Productons - Toronto
 
1952 Mercury Monterey Convertible
Sold for USD$26,000
  2015 Mecum - Rogers'Classic Car Museum 2015
 
1952 Mercury Monterey Convertible
Sold for USD$15,400
  2014 Auctions America - Auburn Fall
 
1952 Mercury Custom Eight-Passenger Station Wagon
Chassis#: 52LA33972M
Sold for USD$107,250
  2013 RM Auction - Hershey
1952 Mercury Custom Series image  1952 Mercury Custom Series image  
1952 Mercury Custom Eight-Passenger Station Wagon
Chassis#: 52LA33972M
Sold for USD$134,750
  2013 RM Auctions - St John's
1952 Mercury Custom Series image  1952 Mercury Custom Series image  
1952 Mercury Coupe
Chassis#: 52LA12796M
Sold for USD$18,000
  2013 Silver Auction - DAA Big Sky
 
1952 MERCURY COUPE
Sold for USD$13,703
  2012 McCormicks Palm Springs Auction 53
 
1952 Mercury Convertible
Sold for USD$31,625
  2012 Auctions America - Auburn Fall
 
1952 Mercury Custom 8-Passenger Station Wagon
Chassis#: 52LA33972M
Sold for USD$110,000
  2012 RM - The Dingman Collection
1952 Mercury Custom Series image  1952 Mercury Custom Series image  
1952 Mercury Custom Two Door Sedan
Sold for USD$25,750
  2011 Leake Car Auctions - Tulsa - 39th Annual Leake Auto Auction
 
1952 Mercury Custom Station Wagon
Chassis#: 52LA33972M
Sold for USD$104,500
  2010 RM Auctions - Automobiles of Amelia Island
1952 Mercury Custom Series image  1952 Mercury Custom Series image  
1952 Mercury 8-Passenger Station Wagon
Sold for USD$88,000
  2009 Sports & Classics of Monterey
 
1952 Mercury 8-Passenger Station Wagon
Chassis#: 52SL78978M
Sold for USD$88,000
  2009 RM Auctions - Nick Alexander Woodie Collection
 
1952 MERCURY SPORT COUPE RAT ROD
Sold for USD$2,000
  2009 Silver Auction - Arizona in January
 
1952 Mercury Station Wagon
Sold for USD$93,500
  2008 Hilton Head Sports & Classic Car Auction
 
1952 MERCURY 2 DOOR HARDTOP
Sold for USD$14,100
  2008 Silver Auction - Arizona in January
 
1952 MERCURY 2 DOOR HARDTOP
Sold for USD$16,000
  2007 Silver Auction - Arizona in January
 

Vehicles That Failed To Sell

1952 Mercury Custom Series's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1952 Mercury Monterey 2014 Mecum Kissimmee$12,000  
1952 Mercury Sedan 2014 Silver Auction Arizona in January$19,000  
1952 Mercury Sedan 2013 Silver Auction Arizona in the Fall$20,000  
1952 Mercury Custom Two Door Sedan 2011 Leake Auction, San Antonio, Texas$24,000  
1952 Mercury 2011 Petersen Auctions Salem Auction 2011   
1952 MERCURY STREET ROD 2010 Silver Auction Portland$16,500  
1952 Mercury Custom 2010 Mecum Auctions St. Paul MN Auction$17,000  
1952 MERCURY 2007 Silver Auction Arizona in January$15,000  
1952 Mercury 2D 2006 Toronto International Fall Classic Car Auction$8,200  
1952 MERCURY STATION WAGON 2003 Kruse Auction Auburn, IN$29,000  
1952 Mercury Station Wagon 2003 Michigan Spring Classic Car Auction$27,000  

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1952 Mercury Custom Series

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