1937 Packard 1508 Twelve Convertible Victoria Vehicle Profile

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve photograph

1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve1937 Packard 1508 Twelve
Convertible Victoria
Coachwork: Rollston & Company
Serial #: Vehicle#: 1508-220
Engine #: 906331
Having led the luxury car market throughout the first three decades of auto production, Packard was reaching its peak by the late 1930's. Having survived the Great Depression building some less expensive and ostentatious automobiles alongside traditional full-size and expensive models, Packard's position in the market was as strong as it had ever been by 1937.

In 1921 Harry Lonschein, Sam Blotkin and Julius Veghso formed the Rollston Company on West 47th Street in New York. Rollston's bodies were acknowledged as the strongest of the Classic era and their work caught the attention of the custom body manager of Packard's New York dealership. Over the next twenty years Packard would become Rollston's best customer; the majority of the 700 Rollston bodies built appeared on Packard chassis. At the peak of its prestige in 1937, Packard enjoyed record-breaking sales that included 1,300 V12 models, such as this rare 1508 Convertible Victoria. Appearing first in the late 1920s, this four-seat all-weather convertible design with its characteristic enclosed rear passenger compartment originated in Europe and was popularized in the United States by coachbuilders like Dietrich, Waterhouse, and Judkins in addition to Rollston.

The vast majority of the 700 bodies built by the Rollston Company of New York went on Packard chassis. The year 1937 was a good one for Packard, with record-breaking sales of its V12 models.

This is a one-off Convertible Victoria body style that was built for a member of the Schrafft Candy family. It has an aluminum body built by the Rollston Body of New York City. The car has a 144-inch wheelbase and a V12 engine. The original drawings are still with the car. It was finished in this rather somber black with ivory pinstripes and black leather interior.

The chassis was usually reserved for the Twelve convertible sedan or limousine. The extra length is apparent when viewing the side profile, as the upper quarter of the convertible top appears to be as long as the already long door. The extended wheelbase also provides a lower, sleeker overall appearance.

The once-popular Victoria body style was regarded as a touch old-fashioned by the late 1930s, but on Packard's longer 144.5-inch chassis, which was usually reserved for the V12-engined convertible sedans and limousines, the coachwork had a much sleeker and more modern appearance.

The original build sheet for this car specifies the black finish with an ivory stripe along with the black leather interior. It also features the Haartz canvas concealed top, pockets in the front rear quarters, an amber backlight, a slanting windshield, individually adjustable front seats, a folding center armrest, dark walnut wood panels on the doors, and a cigar lighter with ash trays in the right and left arm rests. Exterior accoutrements include cornering lights and two Rollston windshield wipers.

This car is a national award winner with known history. The present owner acquired the car in 2014 after admiring it for many years. He convincingly persuaded the previous owner to sell it, promising it would be going to a good home.


2019 RM Sothebys : Monterey

Pre-Auction Estimates :
$900,000-$1,200,000 
Lot was not sold

2020 1
2019 1
2016 2
2015 1
2013 1
2012 2
2008 1
2005 1
2003 1

1937 Packard 1508 Twelve Auction Sales

Recent Sales

(Data based on Model Year 1937 sales)
1937 Packard Twelve 1508 Convertible Sedan
Chassis#: 906-204
Sold for $451,000
  2020 Worldwide Auctioneers : Scottsdale Arizona Auction
 
1937 Packard 1508 Twelve Convertible Sedan
Sold for $170,500
  2019 Mecum : Kissimmee
 
1937 Packard Twelve Convertible Sedan
Sold for $275,000
  2016 RM Sotheby's : Hershey
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Twelve Limousine
Sold for $50,000
  2016 Mecum : Chicago
 
1937 Packard Twelve Convertible Sedan
Sold for $198,000
  2015 RM Sotheby's Hershey Auction
 
1937 Packard Twelve Convertible Sedan
Chassis#: 1073-237
Sold for $220,000
  2013 RM Auctions - Monterey
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Twelve Seven-Passenger Limousine
Chassis#: 1039-309
Sold for $49,500
  2012 RM Auctions - Hershey, PA
 
1937 Packard Twelve Seven-Passenger Touring Sedan
Chassis#: 1034-434
Sold for $71,500
  2012 RM-Automobiles of Arizona
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Fifteenth Series 1508
Sold for $48,400
  2008 Vintage Motor Cars of Meadow Brook
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard 115 Coupe
Sold for $14,980
  2005 The Florida Collector Car Auction
 
1937 PACKARD 1508 TOURING LIMOUSINE
Sold for $50,600
  2003 Barrett-Jackson - Scottsdale 2003
 

Vehicles That Failed To Sell

1937 Packard 1508 Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 Packard Twelve Convertible Victoria by Rollston 2019 RM Sothebys : Monterey $900,000$1,200,000
1937 Packard Twelve 1508 Convertible Sedan1073-2392018 Gooding & Company : Pebble Beach $350,000$450,000
1937 Packard 1508 Twelve Convertible Sedan 2018 Mecum : Houston$205,000  
1937 Packard 1508 Twelve Convertible Sedan 2018 Mecum : Kissimmee$190,000  
1937 Packard Twelve 1508 Convertible Sedan10732392012 Worldwide The Auburn Auction $300,000$350,000
1937 Packard Twelve All-Weather Town Car by LeBaron15082162011 RM Auctions Concours d'Elegance at St. Johns$162,500$180,000$220,000
1937 Packard Series 1508 V-121073-2082009 Bonhams Bicentennial Pavilion at Hotel Murano $250,000$300,000

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