1937 Packard 1508 Twelve Vehicle Profile

Convertible Victoria
Coachwork: Rollston & Company
In 1921 Harry Lonschein, Sam Blotkin and Julius Veghso formed the Rollston Company on West 47th Street in New York. Rollston's bodies were acknowledged as the strongest of the Classic era and their work caught the attention of the custom body manager of Packard's New York dealership. Over the next twenty years Packard would become Rollston's best customer; the majority of the 700 Rollston bodies built appeared on Packard chassis. At the peak of its prestige in 1937, Packard enjoyed record-breaking sales that included 1,300 V12 models, such as this rare 1508 Convertible Victoria. Appearing first in the late 1920s, this four-seat all-weather convertible design with its characteristic enclosed rear passenger compartment originated in Europe and was popularized in the United States by coachbuilders like Dietrich, Waterhouse, and Judkins in addition to Rollston.

This is a one-off body style that was built for a member of the Schrafft Candy family. It has an aluminum body built by the Rollston Body of New York City. The car has a 144-inch wheelbase and a V12 engine. The original drawings are still with the car.

The chassis was usually reserved for the Twelve convertible sedan or limousine. The extra length is apparent when viewing the side profile, as the upper quarter of the convertible top appears to be as long as the already long door. The extended wheelbase also provides a lower, sleeker overall appearance.

The original build sheet for this car specifies the black finish with an ivory stripe along with the black leather interior. It also features the Haartz canvas concealed top, pockets in the front rear quarters, an amber backlight, a slanting windshield, individually adjustable front seats, a folding center armrest, dark walnut wood panels on the doors, and a cigar lighter with ash trays in the right and left arm rests. Exterior accoutrements include cornering lights and two Rollston windshield wipers.

This car is a national award winner with known history. The present owner acquired the car in 2014 after admiring it for many years. He convincingly persuaded the previous owner to sell it, promising it would be going to a good home.

Chassis#

No auction information available for this vehicle at this time.

Analysis

Chassis number Auction Sales History

2016 1
2015 1
2013 1
2012 2
2008 1
2005 1
2003 1

YearAvg. SaleHigh Sale# of Sales
2016$275,000$275,0001
2015$198,000$198,0001
2013$220,000$220,0001
2012$60,500$71,5002
2008$48,400$48,4001
2005$14,980$14,9801
2003$50,600$50,6001

Recent Sales

(Data based on Model Year 1937 sales)
1937 Packard Twelve Convertible Sedan
Sold for $275,000
  2016 RM Sotheby's : Hershey
    
1937 Packard Twelve Convertible Sedan
Sold for $198,000
  2015 RM Sotheby's Hershey Auction
 
1937 Packard Twelve Convertible Sedan
Chassis#: 1073-237
Sold for $220,000
  2013 RM Auctions - Monterey
    
1937 Packard Twelve Seven-Passenger Limousine
Chassis#: 1039-309
Sold for $49,500
  2012 RM Auctions - Hershey, PA
 
1937 Packard Twelve Seven-Passenger Touring Sedan
Chassis#: 1034-434
Sold for $71,500
  2012 RM-Automobiles of Arizona
    
1937 Packard Fifteenth Series 1508
Sold for $48,400
  2008 Vintage Motor Cars of Meadow Brook
    
1937 Packard 115 Coupe
Sold for $14,980
  2005 The Florida Collector Car Auction
 
1937 PACKARD 1508 TOURING LIMOUSINE
Sold for $50,600
  2003 Barrett-Jackson - Scottsdale 2003
 

No Sale

1937 Packard 1508 Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 Packard 1508 Twelve Convertible Sedan 2018 Mecum : Kissimmee$190,000  
1937 Packard Twelve 1508 Convertible Sedan10732392012 Worldwide The Auburn Auction $300,000$350,000
1937 Packard Twelve All-Weather Town Car by LeBaron15082162011 RM Auctions Concours d'Elegance at St. Johns$162,500$180,000$220,000
1937 Packard Series 1508 V-121073-2082009 Bonhams Bicentennial Pavilion at Hotel Murano $250,000$300,000

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Vehicle information, history, and specifications from concept to production.

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