conceptcarz.com

Having led the luxury car market throughout the first three decades of auto production, Packard was reaching its peak by the late 1930s. Having survived the Great Depression by building some less expensive and ostentatious automobiles alongside traditional full-size and expensive models, Packard's position in the market was as strong as it had ever been by 1937.

In 1921 Harry Lonschein, Sam Blotkin, and Julius Veghso formed the Rollston Company on West 47th Street in New York. Rollston's bodies were acknowledged as the strongest of the Classic era and their work caught the attention of the custom body manager of Packard's New York dealership. Over the next twenty years, Packard would become Rollston's best customer; the majority of the 700 Rollston bodies built appeared on Packard chassis. At the peak of its prestige in 1937, Packard enjoyed record-breaking sales that included 1,300 V12 models, such as this rare 1508 Convertible Victoria. Appearing first in the late 1920s, this four-seat all-weather convertible design with its characteristic enclosed rear passenger compartment originated in Europe and was popularized in the United States by coachbuilders like Dietrich, Waterhouse, and Judkins in addition to Rollston.

The vast majority of the 700 bodies built by the Rollston Company of New York went on Packard chassis. The year 1937 was a good one for Packard, with record-breaking sales of its V12 models.

This is a one-off Convertible Victoria body style that was built for a member of the Schrafft Candy family. It has an aluminum body built by the Rollston Body of New York City. The car has a 144-inch wheelbase and a V12 engine. The original drawings are still with the car. It was finished in this rather somber black with ivory pinstripes and a black leather interior.

The chassis was usually reserved for the Twelve convertible sedan or limousine. The extra length is apparent when viewing the side profile, as the upper quarter of the convertible top appears to be as long as the already long door. The extended wheelbase also provides a lower, sleeker overall appearance.

The once-popular Victoria body style was regarded as a touch old-fashioned by the late 1930s, but on Packard's longer 144.5-inch chassis, which was usually reserved for the V12-engined convertible sedans and limousines, the coachwork had a much sleeker and more modern appearance.

The original build sheet for this car specifies the black finish with an ivory stripe along with the black leather interior. It also features the Haartz canvas concealed top, pockets in the front rear quarters, an amber backlight, a slanting windshield, individually adjustable front seats, a folding center armrest, dark walnut wood panels on the doors, and a cigar lighter with ashtrays in the right and left armrests. Exterior accouterments include cornering lights and two Rollston windshield wipers.

This car is a national award winner with known history. The present owner acquired the car in 2014 after admiring it for many years. He convincingly persuaded the previous owner to sell it, promising it would be going to a good home.

This one-off design, Rollston's number 1613, was built for Frank Shattuck, son of the owners of the Schrafft's Restaurant chain. Built on Packard's longest wheelbase, 144 inches, it is notable for its low roofline, raked windshield, and tremendous interior space for just five passengers. Recently restored back to its original build sheet color and trim configurations, it represents a remarkable product from one of New York's most prestigious coachbuilding firms, Rollston & Company. The original cost is unknown but individual custom offerings typically doubled the cost of a production style.

View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image
View image

2019 RM Sothebys : Monterey

Pre-Auction Estimates :
USD $900,000-USD $1,200,000 
Lot was not sold

1937 Packard 1508 Twelve Auction Sales

Recent Sales of the Packard 1508 Twelve

(Data based on Model Year 1937 sales)
1937 PACKARD 12 LEBARON TOWN CAR
Chassis#: 1507211
Sold for USD$126,500
  2023 Barrett-Jackson : Scottsdale, Az.
 
1937 Packard Twelve Series 1508 Limousine
Sold for USD$71,500
  2021 Mecum : Las Vegas
 
1937 Packard Twelve 1508 Convertible Sedan
Chassis#: 906-204
Sold for USD$451,000
  2020 Worldwide Auctioneers : Scottsdale Arizona Auction
 
1937 Packard 1508 Twelve Convertible Sedan
Sold for USD$170,500
  2019 Mecum : Kissimmee
 
1937 Packard Twelve Limousine
Sold for USD$50,000
  2016 Mecum : Chicago
 
1937 Packard Twelve Convertible Sedan
Sold for USD$275,000
  2016 RM Sotheby's : Hershey
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Twelve Convertible Sedan
Sold for USD$198,000
  2015 RM Sotheby's Hershey Auction
 
1937 Packard Twelve Convertible Sedan
Chassis#: 1073-237
Sold for USD$220,000
  2013 RM Auctions - Monterey
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Twelve Seven-Passenger Limousine
Chassis#: 1039-309
Sold for USD$49,500
  2012 RM Auctions - Hershey, PA
 
1937 Packard Twelve Seven-Passenger Touring Sedan
Chassis#: 1034-434
Sold for USD$71,500
  2012 RM-Automobiles of Arizona
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard Fifteenth Series 1508
Sold for USD$48,400
  2008 Vintage Motor Cars of Meadow Brook
1937 Packard 1508 Twelve image  1937 Packard 1508 Twelve image  
1937 Packard 115 Coupe
Sold for USD$14,980
  2005 The Florida Collector Car Auction
 
1937 PACKARD 1508 TOURING LIMOUSINE
Sold for USD$50,600
  2003 Barrett-Jackson - Scottsdale 2003
 

Packard 1508 Twelves That Failed To Sell At Auction

1937 Packard 1508 Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 Packard Twelve Convertible Victoria by Rollston 2019 RM Sothebys : Monterey $900,000$1,200,000
1937 Packard Twelve 1508 Convertible Sedan1073-2392018 Gooding & Company : Pebble Beach $350,000$450,000
1937 Packard 1508 Twelve Convertible Sedan 2018 Mecum : Houston$205,000  
1937 Packard 1508 Twelve Convertible Sedan 2018 Mecum : Kissimmee$190,000  
1937 Packard Twelve 1508 Convertible Sedan10732392012 Worldwide The Auburn Auction $300,000$350,000
1937 Packard Twelve All-Weather Town Car by LeBaron15082162011 RM Auctions Concours d'Elegance at St. Johns$162,500$180,000$220,000
1937 Packard Series 1508 V-121073-2082009 Bonhams Bicentennial Pavilion at Hotel Murano $250,000$300,000

Vehicles With Comparable Market Values

Similar sales to the $138,268 range.
1961 Maserati 3500 GT Coupé
Chassis#:AM101.1560
Sold for $138,000
2023 Bonhams : Les Grandes Marques du Monde à Paris
1991 Ferrari Testarossa
Chassis#:ZFFSA17S000088663
Sold for $138,000
2023 RM Sothebys : Paris
1937 Bentley 4¼-Litre Drophead Coupé By Vanden Plas
Chassis#:B 32 KT
Sold for $138,000
2023 RM Sothebys : Paris
1912 Hispano-Suiza Coupé de Ville 15/20
Chassis#:254
Sold for $138,000
2023 RM Sothebys : Paris
1972 FORD BRONCO CUSTOM SUV
Chassis#:U14GLM65020
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1969 FORD BRONCO CUSTOM SUV
Chassis#:U15FLF74087
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1954 CHEVROLET 3100 CUSTOM PICKUP
Chassis#:H54K025544
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1970 PLYMOUTH BARRACUDA CUSTOM HARDTOP
Chassis#:AZ389461
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1970 CHEVROLET CHEVELLE SS LS6
Chassis#:136370R234252
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1973 FORD BRONCO CUSTOM SUV
Chassis#:U15GLH01284
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1970 GMC C10 CUSTOM PICKUP
Chassis#:CE134ZZ56834
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1971 CHEVROLET K10 CUSTOM PICKUP
Chassis#:AZ387733
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1999 SHELBY SERIES 1 CONVERTIBLE
Chassis#:5CXSA1817XL000218
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1996 PORSCHE 911 CARRERA 4
Chassis#:WP0AA299XTS321566
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1964 MERCEDES-BENZ 230SL CUSTOM ROADSTER
Chassis#:AZ389950
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1967 CHEVROLET CORVETTE COUPE
Chassis#:194377S103006
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1973 CHEVROLET K5 BLAZER CUSTOM CONVERTIBLE
Chassis#:CKY183F182441
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1970 DODGE CORONET CUSTOM COUPE
Chassis#:WH23G0A117922
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1968 FORD SHELBY GT500E CUSTOM FASTBACK
Chassis#:AZ389453
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.
1965 BUICK RIVIERA GS
Chassis#:494475H923089
Sold for $137,500
2023 Barrett-Jackson : Scottsdale, Az.

1937 Packard 1508 Twelve Profiles

1937 Packard 1508 Twelve vehicle information
Flower Car
Designer: Miller
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
Chassis #: 1073-236
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
1937 Packard 1508 Twelve vehicle information
Art Carved Hearse
Designer: Miller
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
Chassis #: 1073239
1937 Packard 1508 Twelve vehicle information
All Weather Town Car
Coachwork: LeBaron
Chassis #: 1508216
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
Chassis #: 1073-237
Engine #: 906736
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
1937 Packard 1508 Twelve vehicle information
Convertible Victoria
Coachwork: Rollston & Company
Engine #: 906331
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich
1937 Packard 1508 Twelve vehicle information
Convertible Sedan
Designer: Dietrich