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1927 Rolls-Royce Phantom I Brougham de Ville

  • Coachwork by Binder
  • Chassis Number: 61RF
  • Engine Number: FV15
Frank Woolworth's chain of five-and-dime stores made his family one of the wealthiest in America. Mr. Woolworth's estate accounted for 1/1,214th of the U.S. GNP at the time of his death in 1919, which passed to his daughter Jessie. Jessie married James Donahue. Mr. Donahue later died of a self-inflicted gunshot wound, and Jessie inherited his fortune as well.

Jessie Woolworth Donahue, a socialite, had a home on East 80th Street in Manhattan, and a palatial seaside home in the Hamptons. There was Cielito Lindo, the winter house in Palm Beach, where many fabulous parties were had. Jessie also owned many Rolls-Royce vehicles over the years, and they were always custom-built to suit her tastes. Among them was this Phantom I, chassis number 61RF. It was built at the factory in Derby to exacting specifications, and then it was sent on to Parisian coachbuilder Henri Binder, who constructed the Brougham de Ville body.

It was the vehicle she used during her annual visit to Paris, as it was conservatively trimmed in dark shades and outfitted with Grebel headlights and jewel-like carriage lamps. Nickel was used sparingly and the interior was upholstered in broadcloth and surrounded by parquet woodwork. There is an open driver's seat and the rear compartment seated exactly two adults, with no provisions for additional passengers or, for that matter, luggage.

Jessie enjoyed her Rolls-Royce in Paris before having it shipped to Manhattan. When it arrived in the US, it was given bumpers and rear lighting, as were required for American roads.

The car was acquired on May 23, 1934, by P. Everett Lockhart, of Lockhart International Inc. in New York City. It then passed to Albert Brucklacher, of Williamsport, Pennsylvania, in February 1947; Albert A. Hood, of Wyckoff, New Jersey, in 1952; and F. Lisle McCormick, of Ogdensburg, New York, in 1953. It was eventually exported to the United Kingdom, where it would remain for some time.

The car returned to the U.S. in 1998 where it became part of two prominent West Coast collections, those of John Spencer Bradley and David E. Walters. In 2004 it was chosen to appear in the Rolls-Royce centenary exhibit, A Century of Elegance, at the Petersen Automotive Museum.

During its current ownership, the car has continued to be well detailed, well cared for, and sympathetically maintained.

2014 Motor City Auction by RM Auctions

Pre-Auction Estimates :
USD $200,000-USD $300,000 
Sale Price :
USD $225,500

2010 Gooding and Company - Pebble Beach Auctions

Pre-Auction Estimates :
USD $175,000-USD $275,000 
Sale Price :
USD $173,250

1927 Rolls-Royce Phantom I Auction Sales

Recent Sales of the Rolls-Royce Phantom I

(Data based on Model Year 1927 sales)
1927 Rolls-Royce Phantom I Newmarket Convertible Sedan by Brewster
Chassis#: S359FM
Sold for USD$134,400
  2024 RM Sothebys : ModaMiami
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 ROLLS-ROYCE PHANTOM I KENILWORTH SEDAN
Chassis#: S329FM
Sold for USD$67,200
  2023 Gooding & Company : Pebble Beach
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I Dover Special Limousine
Chassis#: S311FM
Sold for USD$42,560
  2022 Bonhams : The Greenwich Auction
 
1927 Rolls-Royce Phantom I Pall Mall Tourer
Chassis#: S211RM
Sold for USD$106,400
  2022 Bonhams : The Greenwich Auction
 
1927 Rolls-Royce Phantom I Piccadilly Roadster
Chassis#: S285RM
Sold for USD$280,000
  2022 RM Sothebys : Arizona
 
1927 Roll s-Royce Phantom 1 Open Tourer
Chassis#: 82EF
Sold for USD$73,519
  2021 Silverstone Auctions : The Classic Sale at Silverstone
 
1927 ROLLS-ROYCE PHANTOM I TOWNCAR
Chassis#: S154PM
Sold for USD$100,800
  2021 Bonhams : Amelia Island Auction
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I Avon Sedan by Brewster
Chassis#: S69PM
Sold for USD$75,600
  2020 RM Sothebys : Amelia Island Auction
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I Playboy Roadster by Brewster
Chassis#: S162PM
Sold for USD$346,000
  2019 RM Sothebys : Monterey
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I All-Weather Cabriolet by Murphy
Chassis#: S342FM
Sold for USD$163,366
  2019 H & H Classics - Imperial War Museum, Duxford
 
1927 Rolls-Royce Phantom I St. Alban Town Car by Brewster
Chassis#: 73RF
Sold for USD$81,400
  2019 RM Sothebys : Fort Lauderdale
 
1927 Rolls-Royce Phantom 1 Limousine
Sold for USD$95,000
  2018 Shannons - Melbourne Summer Classic
 
1927 ROLLS-ROYCE PHANTOM I PICCADILLY ROADSTER
Chassis#: S285RM
Sold for USD$253,000
  2018 Barrett-Jackson : Scottsdale
 
1927 Rolls-Royce 40/50hp Phantom I Chassis
Chassis#: S454FL
Sold for USD$56,100
  2017 Bonhams : Philadelphia Simeone Foundation Automotive Museum
 
1927 Rolls-Royce Phantom 1 Regent Convertible Coupe
Chassis#: S82PM
Sold for USD$253,000
  2017 Bonhams : Quail Lodge
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S337FM
Sold for USD$357,500
  2017 RM Auctions : Amelia Island
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 ROLLS-ROYCE PHANTOM I TOURER
Chassis#: S168PM
Sold for USD$101,779
  2015 Bonhams : The Frederiksen Auction
 
1927 Rolls-Royce Phantom I Playboy Roadster by Brewster
Chassis#: S162PM
Sold for USD$302,500
  2015 RM Sotheby's : Monterey
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 Rolls-Royce Phantom I Newmarket Convertible Sedan by Brewster
Chassis#: S359FM
Sold for USD$198,000
  2015 RM Sotheby's : Amelia Island
1927 Rolls-Royce Phantom I image  1927 Rolls-Royce Phantom I image  
1927 ROLLS-ROYCE PHANTOM I PALL MALL PHAETON
Chassis#: S 286 RM
Sold for USD$192,500
  2014 Bonhams Quail Lodge Auction
 

Rolls-Royce Phantom Is That Failed To Sell At Auction

1927 Rolls-Royce Phantom I's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1927 ROLLS-ROYCE PHANTOM I TRANSFORMAL PHAETONS355FM2021 Bonhams : Amelia Island Auction $450,000$550,000
1927 Rolls-Royce Springfield Phantom I Brewster Regent Convertible CoupeS284RM2020 Worldwide Auctioneers : The Auburn Auction   
1927 Rolls-Royce Phantom I Fabric Bodied Saloon14RF2019 Bonhams : The Beaulieu Sale $150,000$200,000
1927 Rolls-Royce Phantom I Ascot Tourer by BrewsterS337FM2019 RM Sothebys : Scottsdale Arizona $375,000$425,000
1927 Rolls-Royce Phantom I Brewster Harwick 2018 Leake Auction : Oklahoma City$68,000  
1927 Rolls-Royce Phantom 1 Limousine 2017 Shannons Melbourne Summer Classic $90,000$100,000
1927 ROLLS-ROYCE PHANTOM I PICCADILLY ROADSTERS285RM2016 Scottsdale, The Westin Kierland Resort & Spa $225,000$300,000
1927 ROLLS-ROYCE PHANTOM I TOWN CARS178PM2015 Bonhams : The Frederiksen Auction $950,000$1,250,000
1927 Rolls-Royce Phantom I Piccadilly Roadster by Rolls-Royce Custom Coach WorkS285RM2014 RM Auctions London$150,000  
1927 Rolls-Royce Phantom I Huntington 2013 Coys Athena, Greece   
1927 Rolls-Royce Phantom I Tourer57-EF2012 Gooding and Company Pebble Beach Auction $500,000$700,000
1927 Rolls-Royce Phantom I TourerS413FL2012 H & H Auctions Rockingham Castle   
1927 Rolls-Royce Phantom I Sedanca De Ville16LF2012 H & H Auctions Rockingham Castle   
1927 Rolls-Royce Phantom I 40/50hp Tourer57EF2012 Bonhams Paris, La Halle Freyssinet Motocars $180,000$220,000
1927 Rolls-Royce Phantom I Open Tourer by Hooper & Co57 EF2011 Coys Auction Blenheim Palace $140,000$170,000
1927 Rolls-Royce Phantom I Coupe 2008 Leake Auctions Tulsa 36th Annual QuikTrip Center$125,000  
1927 Rolls Royce Phantom I Springfield Town Car 2006 The Florida Collector Car Auction$90,000  
1927 Rolls-Royce Phantom I Salamanca De VilleS311FM2004 Bonhams The Beaulieu Autojumble $35,000$45,000
1927 Rolls-Royce Phantom I Limousine91EF2003 Bonhams Important Collectors' Motor Cars $50,000$60,000
1927 ROLLS-ROYCE PHANTOM I UNKNOWN 2001 Kruse Auction Scottsdale Arizona$63,000  

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1927 Rolls-Royce Phantom I

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