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1931 Cadillac Series 370-A Twelve Fleetwood Roadster Vehicle Profile

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

1931 Cadillac Series 370-A Twelve photograph

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The Cadillac Series 370 had many similarities to its V-16 counterpart but was outfitted with a twelve cylinder engine. Most of the body-work was constructed by Fisher with Fleetwood providing the interior coachwork.

During the close of the 1920's General Motors noticed luxury manufacturers such as Duesenberg and Auburn were rapidly become the prestiqious name-plates for many familys. To compete in this expanding marketplace, Cadillac bought Fleetwood, a custom body building manufacturer. Fleetwood was tasked with building custom bodies using various designs and bodystyles to accomodate a wide customer base.

The twelve cylinder engine had a reputation for its dependability, durability, and smooth and quiet ride. The 90-degree, L-head eight cylinder engine with cast iron on an aluminum crankcase was capable of producing nearly 100 horsepower. The hydraulic shock absorbers and large, low-slung rear springs gave the occupants a level of comfort that was unmatched. The transmission was synchromesh with three gears and the large mechanical drum brakes provided excellent stopping power. There were plenty of optional equipment that could be purchased to suite the buyers needs such as a trunk, tire covers, mirrors, heater and more.

Unfortunately, the Great Depression was responsibly for the low production numbers of Cadillac's most prestigious automobiles. Many manufacturers, especially those that catered to the wealthy clientele, were affected and many went out of business.

This example is of 74 1931 370-A, V-12 Fleetwood Roadsters built and one of seven known survivors. Bodied in the Fleetwood, Pa plant prior to GM moving entire Fleetwood Body Works to Detroit. This car was delivered to Don Lee Cadillac, Inc. Dealership in San Francisco on 10/29/1930. This car has been given a restoration which took 8,000 man hours to complete.

In 1931, a V-12 Roadster was used as the Indy Pace Car. Original price was $3,945.


First Place AACA National Winner- #W17611, CCCA Premier Winner- #2689SP

Unemployment nearly doubled to 16.3 percent in 1931 and America began to realize the long-term economic effects of the stock market crash of 1929. Despite the economic downturn, Cadillac, like other prestige manufacturers, found itself in the middle of the 'cylinder wars.' After introducing a V-16 in 1930, it added a V-12 model for 1931. The Twelve and Sixteen shared parts as well as dimensions and angles, so production didn't have to proceed from scratch. While the horsepower of the 368 cubic-inch, 135 horsepower V-12 was well below that of the 452 cubic-inch, 175 horsepower V-16, its performance was similar with 285 lb-ft of torque and a top speed of more than 80 miles-per-hour.

A bright white Series 370 V-12 roadster like this one was driven by Willard 'Big Boy' Rader and paced the 1931 Indianapolis 500. As the flagship, the V-12 and V-16 garnered all the fanfare, but the V-8 powered models sold in steady numbers helping Cadillac's bottom line during difficult economic times.

This particular car was bodied in Fleetwood, Pennsylvania and shipped to Don Lee Cadillac in San Francisco on October 29th of 1930. It is one of 91 Model 370 roadsters built by Cadillac in 1931, and one of only eight known to have survived. It is the beneficiary of an 8,000 man-hour restoration completed in 2004.



No auction information available for this vehicle at this time.

1931 Cadillac Series 370-A Twelve Auction Sales

Recent Sales

(Data based on Model Year 1931 sales)
1931 Cadillac 370A V-12 Roadster
Chassis#: 1004524
Sold for USD$257,600
  2021 Worldwide Auctioneers : The 14th Annual Auburn Auction
 
1931 Cadillac 370A V-12 Dual Cowl Sport Phaeton
Chassis#: 1001581
Sold for USD$346,000
  2021 Worldwide Auctioneers : The 14th Annual Auburn Auction
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  
1931 Cadillac V-12 370-A Convertible Coupe
Sold for USD$100,800
  2021 Gooding & Company : Pebble Beach Concours Auction
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  
1931 Cadillac V-12
Sold for USD$192,500
  2021 Mecum : Kissimmee
 
1931 CADILLAC V12 PHAETON
Chassis#: 1001774
Sold for USD$187,000
  2020 Barrett-Jackson : Scottsdale, AZ
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  
1931 Cadillac 370 Roadster
Sold for USD$88,000
  2019 Mecum : Chicago
 
1931 Cadillac V-12 Five-Passenger Sedan
Sold for USD$36,850
  2019 RM Auctions : Auburn Fall
 
1931 Cadillac V-12 Phaeton by Fleetwood
Sold for USD$192,500
  2019 RM Auctions : Auburn Fall
 
1931 Cadillac 370-A All Weather Phaeton
Chassis#: 1004488
Sold for USD$121,000
  2019 Mecum : Monterey
 
1931 Cadillac V-12 Five-Passenger Sedan
Sold for USD$36,850
  2019 Auburn Spring : RM Auctions
 
1931 Cadillac 370A 5-Passenger Sedan
Sold for USD$26,950
  2019 Mecum : Indianpolis
 
1931 Cadillac 370-A V12 Roadster
Sold for USD$133,547
  2019 H & H Classics - Imperial War Museum, Duxford
 
1931 Cadillac Series 370 Phaeton
Sold for USD$181,500
  2019 Mecum : Kissimmee
 
1931 Cadillac V-12 Victoria Coupe by Fisher
Sold for USD$63,250
  2018 RM Sothebys : Hershey
 
1931 Cadillac 370A V-12 Five-Passenger Sport Phaeton
Chassis#: 1001581
Sold for USD$170,000
  2018 Worldwide Auctioneers : Pacific Grove Auction
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  
1931 Cadillac V-12 Seven-Passenger Dual Windshield Touring
Chassis#: 1003757
Sold for USD$159,500
  2018 Worldwide Auctioneers : Scottsdale
 
1931 Cadillac V-12 Town Sedan by Fisher
Sold for USD$49,500
  2017 RM Sothebys : Hershey
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  
1931 Cadillac V-12 Roadster
Sold for USD$117,500
  2017 Mecum : Dallas
 
1931 CADILLAC FLEETWOOD DROPHEAD COUPE
Chassis#: 809471
Sold for USD$56,762
  2017 Coys - Autosport 2017
 
1931 Cadillac Series 370 Phaeton
Chassis#: 1004917
Sold for USD$200,000
  2016 Mecum : Monterey
1931 Cadillac Series 370-A Twelve image  1931 Cadillac Series 370-A Twelve image  

Vehicles That Failed To Sell

1931 Cadillac Series 370-A Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1931 Cadillac V-12 Roadster 2020 Mecum : Glendale$100,000  
1931 Cadillac V-12 Convertible Coupe by Fleetwood 2020 RM Sothebys : Scottsdale Arizona $225,000$275,000
1931 Cadillac 370-A V-12 Roadster10020702020 Worldwide Auctioneers : Scottsdale Arizona Auction   
1931 Cadillac V-12 Series 370A Roadster10033332019 Worldwide Auctioneers : Pacific Grove Auction   
1931 Cadillac V-12 Phaeton in the style of Fleetwood 2018 RM Sothebys : Fort Lauderdale $160,000$200,000
1931 Cadillac 370A Two Door Sport Coupe 2017 Russo & Steele : Newport Beach   
1931 Cadillac 370-A V12 Coupe10004512015 H & H Auctions Imperial War Museum   
1931 Cadillac V12 Seven-Passenger Phaeton 2014 WorldWide Auctions The Houston Classic Motorcar Auction $160,000$180,000
1931 Cadillac V-12 Rumble Seat Coupe 2013 CCCA Senior First Place10011412013 Mecum Auction Anaheim 2013$180,000  
1931 Cadillac V-12 Convertible Coupe 2013 Auctions America Auburn Fall$170,000  
1931 Cadillac V-12 Roadster Restored with Only 47,481 Original Miles 2012 Mecum Dallas, TX$145,000$150,000$200,000
1931 Cadillac 370-A V-12 Roadster10020702012 RM Auctions St. Johns, Michigan$160,000$190,000$225,000
1931 Cadillac Series 370A Fleetwood Roadster 2012 Leake Auctions Tulsa$18,000  
1931 Cadillac V-12 Roadster 2012 Branson Auction Spring 2012$197,100  
1931 Cadillac Model 370 V12 S1162-10-12011 RM Auctions Hershey$70,000$90,000$110,000
1931 CADILLAC 370A V12 ROADSTER10034732011 Worldwide Auctions The Auburn Auction $175,000$225,000
1931 Cadillac V-12 Five-Passenger Phaeton by Fleetwood10003782011 RM Auctions Concours d'Elegance at St. Johns$200,750$170,000$210,000
1931 CADILLAC FLEETWOOD ROADSTER 2011 Auctions America Spring Carlisle$95,000  
1931 Cadillac 12 Cyl Dual Cowl Phaeton 2009 Leake Auctions Dallas 37th Annual Leake Auto Auction Market Hall$102,000  
1931 Cadillac 12 Cyl Dual Cowl Phaeton 2009 Leake Auctions Dallas 37th Annual Leake Auto Auction Market Hall$95,000  
1931 Cadillac 370A Phaeton 2009 Mecum Monterey Auction$90,000  
1931 Cadillac V12 All-Weather Sport Phaeton10026542009 Bonhams Automobiles d'Exception à Retromobile $180,000$240,000
1931 Cadillac V12 Convertible Coupe1010392004 Vintage Motor Cars at Meadow Brook Hall$96,000$100,000$125,000
1931 CADILLAC FLEETWOOD CONVERTIBLE 2003 Kruse Auction Auburn, IN$72,000  
1931 CADILLAC FLEETWOOD ROADSTER 2003 Kruse Auction Auburn, IN$340,000  
1931 CADILLAC FLEETWOOD 370 A 4 DR PHAETON 2003 Kruse Auction Auburn, IN$100,000  
1931 CADILLAC SERIES 370 DUAL COWL PHAETON 2003 Kruse Auction Auburn, IN$67,000  
1931 Cadillac V-12 Coupe 2003 Michigan Spring Classic Car Auction$34,000  
1931 CADILLAC 370 A FOUR DOOR SEDAN 2002 Kruse Auction Auburn, IN$16,600  
1931 CADILLAC FLEETWOOD TWO DOOR ROADSTER 2002 Kruse Auction Auburn, IN$49,500  

Comparables

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1931 Cadillac Series 370-A Twelve vehicle thumbnail image  1931 Cadillac Series 370-A Twelve vehicle thumbnail image  
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Cadillac Series 370-A Twelve Vehicle Profiles
Roadster
Cadillac Series 370-A Twelve Roadster

Coachbuilder: Earl Coachworks
Model Year: 1930
Profile
Fisher Coupe
Cadillac Series 370-A Twelve Fisher Coupe

Coachbuilder: Fisher
Model Year: 1931
Profile
Fisher Coupe
Cadillac Series 370-A Twelve Fisher Coupe

Coachbuilder: Fisher
Model Year: 1931
Profile

Fisher Touring
Cadillac Series 370-A Twelve Fisher Touring

Coachbuilder: Fisher
Engine Num: 1004917
Model Year: 1931
Profile and Auction History
Fisher Touring
Cadillac Series 370-A Twelve Fisher Touring

Coachbuilder: Fisher
Engine Num: 1004710
Model Year: 1931
Profile
Fisher Town Sedan
Cadillac Series 370-A Twelve Fisher Town Sedan

Coachbuilder: Fisher
Engine Num: 4000698
Model Year: 1931
Profile and Auction History

Fleetwood All-Weather Phaeton
Cadillac Series 370-A Twelve Fleetwood All-Weather Phaeton

Coachbuilder: Fleetwood
Model Year: 1931
Profile
Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Model Year: 1931
Profile
Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Engine Num: 1003102
Model Year: 1931
Profile and Auction History

Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Engine Num: 1001934
Model Year: 1931
Profile and Auction History
Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Engine Num: 1002411
Model Year: 1931
Profile and Auction History
Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Model Year: 1931
Profile

Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Model Year: 1931
Profile
Fleetwood Convertible Coupe
Cadillac Series 370-A Twelve Fleetwood Convertible Coupe

Coachbuilder: Fleetwood
Engine Num: 1003259
Model Year: 1931
Profile and Auction History
Fleetwood Roadster
Cadillac Series 370-A Twelve Fleetwood Roadster

Coachbuilder: Fleetwood
Model Year: 1931
Profile

Fleetwood Roadster
Cadillac Series 370-A Twelve Fleetwood Roadster

Coachbuilder: Fleetwood
Engine Num: 1004534
Model Year: 1931
Profile and Auction History
Fleetwood Roadster
Cadillac Series 370-A Twelve Fleetwood Roadster

Coachbuilder: Fleetwood
Model Year: 1931
Profile
Fleetwood Sedan
Cadillac Series 370-A Twelve Fleetwood Sedan

Coachbuilder: Fleetwood
Model Year: 1931
Profile

Fleetwood Sedan
Cadillac Series 370-A Twelve Fleetwood Sedan

Coachbuilder: Fleetwood
Model Year: 1931
Profile
Fleetwood Phaeton
Cadillac Series 370-A Twelve Fleetwood Phaeton

Coachbuilder: Fleetwood
Chassis Num: 10-2034
Engine Num: 1004197
Model Year: 1931
Profile and Auction History
Fleetwood Phaeton
Cadillac Series 370-A Twelve Fleetwood Phaeton

Coachbuilder: Fleetwood
Chassis Num: 1000378
Model Year: 1931

Fleetwood Phaeton
Cadillac Series 370-A Twelve Fleetwood Phaeton

Coachbuilder: Fleetwood
Chassis Num: 1001581
Model Year: 1931
Profile and Auction History
Fleetwood Phaeton
Cadillac Series 370-A Twelve Fleetwood Phaeton

Coachbuilder: Fleetwood
Chassis Num: 1001774
Model Year: 1931
Profile and Auction History
Fleetwood Roadster
Cadillac Series 370-A Twelve Fleetwood Roadster

Coachbuilder: Fleetwood
Chassis Num: 1002070
Model Year: 1931

Fleetwood All-Weather Phaeton
Cadillac Series 370-A Twelve Fleetwood All-Weather Phaeton

Coachbuilder: Fleetwood
Chassis Num: 1004245
Model Year: 1931
Profile and Auction History
Fleetwood All-Weather Phaeton
Cadillac Series 370-A Twelve Fleetwood All-Weather Phaeton

Coachbuilder: Fleetwood
Chassis Num: 1004792
Model Year: 1931
Profile and Auction History
Fisher Sedan
Cadillac Series 370-A Twelve Fisher Sedan

Coachbuilder: Fleetwood
Chassis Num: 103536
Engine Num: 1003203
Model Year: 1931
Profile and Auction History


Vehicle information, history, And specifications from concept to production.
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