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Rolls-Royce History

1929 Rolls-Royce Phantom I

Chassis number : S319KP

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Sold for $660,000 at 2014 Bonhams Quail Lodge Auction.
America became the most significant foreign market for Rolls-Royce, and its product appealed to newly wealthy American financiers and industrialists due to its reputation, reliability, luxury, and quality. After World War I, Rolls-Royce purchased the former American Wire Wheel factory in Springfield, Massachusetts in 1919. Springfield was located along the axis of America's industrial development, known for its machine tool industry and armories. It had a workforce to support the product and a network of suppliers from Boston to Buffalo. Manufacturing began in 1920 using components imported from Rolls-Royce in Great Britain. Soon, they were incorporating domestically produced content, particularly electrical, due to availability, easily serviced, and found to be as good (in some cases better) than the items sourced from Derby.

The 'New Phantom', now known as the Phantom I, was powered by a new engine. It was a straight six, at 7672cc displace, it was slightly larger than the Silver Ghost that preceded it. The company's experience with engines, particularly with aero engines produced during World War I, resulted in a pushrod operated overhead valve head with better cross-flow breathing. Horsepower rose from 86 bhp in the Silver t to 108 bhp in the Phantom. The Phantom I was given a chassis that was developed but largely unchanged, featuring semi-elliptical leaf springs and four-wheel drum brakes with mechanical servo assist. Springfield Rolls-Royces had the U.S. pattern 3-speed center shift gearbox and left-hand drive.

Rolls-Royce produced the new Phantom in Springfield from 1926 until 1931 with around 1,240 examples produced before the world descended into the Great Depression. Most examples wore bodies by Brewster in Long Island City, New York, a Rolls-Royce subsidiary since 1926.

This particular example wears coachwork by Hibbard & Darrin. The Transformal Phaeton was created for Hollywood movie mogul Jack L. Warner.

The Hibbard & Darrin Company was started by American carrossiers, Tom Hibbard and Howard 'Dutch' Darrin. During World War I, Tom Hibbard had learned French with the American Expeditionary Force. Along with Ray Dietrich, Tom Hibbard had left Brewster to establish LeBaron Carrossiers with Ralph Roberts and when New York Minerva agent Paul Ostruk commissioned two LeBaron bodies to be built in Brussels, Hibbard got a ticket to Europe to oversee the project. While in Paris, Hibbard met Dutch Darrin, and the two soon established Hibbard & Darrin with a showroom on the Champs d'Elysees. Hibbard & Darrin would go on to cloth many elite vehicles of the era, including Minerva, Stutz, Renault, Mercedes-Benz, and Duesenberg. On the Rolls-Royce chassis, Hibbard & Darrin provided coachwork for around thirty-five examples.

The Transformal Phaeton is a barrel-side design composed of cast aluminum panels. The close-coupled body employed a Darrin-patented top with triangular fabric roof elements that snapped tightly to the B-pillar between trapezoidal roll-up side windows and a fixed 'dual-cowl' type center division. The design allowed the top to be fully open or fully closed.

It is believed that two examples of this design were produced; S317KP was built for Paramount Studio's Erich von Sternberg, who in 1930 presented it to his newly-arrived star, Marlene Dietrich. The other was S319KP (this example), first owned by Hollywood legend Jack L. Warner, head of Warner Brothers Studio. It was later owned by Matt and Barbara Browning. While in the Browning care, the car was restored to the highest standards in 1991. In 2000 it was purchased by a Scandinavian collection where it has been properly preserved and cared for.

The car is equipped with drum headlights, tubular bumpers, a tan cloth-covered leather luggage trunk located between the rear fenders, a matching soft-top roof, body-color center-lock wire wheels with chrome lock rings, and dual side-mount spares with tan cloth covers and strap-on mirrors. The interior is upholstered in dark tan leather with glass roll-up division, and there is a rear compartment footrest and robe rope. The division and door caps are done in dark wood.

When it was new, the car was purchased for $19,665 making it one of the most expensive cars in the world.


By Daniel Vaughan | Nov 2014

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2014 Bonhams Quail Lodge Auction

Sale Price :
USD $660,000

1929 Rolls-Royce Phantom I Auction Sales

Recent Sales of the Rolls-Royce Phantom I

(Data based on Model Year 1929 sales)
1929 Rolls-Royce Phantom I Avon Touring Sedan
Chassis#: S320LR
Sold for USD$26,880
  2022 Bonhams : Amelia Island Concours
1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Transformable Phaeton by Hibbard and Darrin
Chassis#: S302LR
Sold for USD$170,500
  2021 RM Sothebys : Hershey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S368LR
Sold for USD$302,000
  2021 Gooding & Company : Pebble Beach Concours Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Convertible Sedan
Sold for USD$154,000
  2020 Mecum : Las Vegas
 
1929 Rolls-Royce Phantom I Huntington Sedanca de Ville
Chassis#: S324LR
Sold for USD$63,955
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Newmarket Tourer
Chassis#: S253KR
Sold for USD$191,865
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S398KP
Sold for USD$280,000
  2019 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S203KR
Sold for USD$660,000
  2018 Gooding & Company : Pebble Beach
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Tourer by Barker
Chassis#: 82OR
Sold for USD$247,172
  2018 RM Sothebys : Paris
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S178FR
Sold for USD$274,400
  2018 RM Sothebys : Scottsdale, Az.
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Riviera Town Car by Brewster
Chassis#: S390LR
Sold for USD$825,000
  2017 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Stratford Coupé Coachwork by Brewster
Chassis#: S285FP
Sold for USD$130,433
  2017 Bonhams : Goodwood Members Meeting
 
1929 Rolls-Royce Phantom I Henley Roadster by Brewster
Chassis#: S303LR
Sold for USD$682,000
  2017 RM Auctions : Amelia Island
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 ROLLS-ROYCE PHANTOM I ASCOT SPORT PHAETON
Chassis#: S368LR
Sold for USD$275,000
  2017 Bonhams : Scottsdale, AZ
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Berwick Sedan Coachwork by Brewster
Chassis#: S199FR
Sold for USD$19,800
  2016 Bonhams : Preserving the Automobile
 
1929 Rolls-Royce 40/50hp Phantom I Roadster
Chassis#: 118KR
Sold for USD$83,751
  2016 Bonhams : Les Grandes Marques du Monde au Grand Palais
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S368LR
Sold for USD$302,500
  2015 RM Sotheby's Hershey Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Tourer by Barker
Chassis#: 820R
Sold for USD$390,432
  2014 RM Auctions - London
 
1929 ROLLS-ROYCE PHANTOM I TRANSFORMAL PHAETON
Chassis#: S319KP
Sold for USD$660,000
  2014 Bonhams Quail Lodge Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Springfield Phantom I Brewster
Sold for USD$176,000
  2014 Motostalgia Auction - Seabrook K&W Auction 2014
 

Rolls-Royce Phantom Is That Failed To Sell At Auction

1929 Rolls-Royce Phantom I's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1929 ROLLS-ROYCE 40/50HP PHANTOM I LIMOUSINE42KR2021 Bonhams : Goodwood Festival of Speed $65,000$75,000
1929 Rolls-Royce Phantom I Sports Phaeton 2020 Bonhams : Amelia Island Concours $220,000$280,000
1929 ROLLS-ROYCE PHANTOM I ASCOT TOURERS178FR2015 BarrettJackson Scottsdale   
1929 Rolls-Royce Phantom I Ascot Tourer by MerrimacS368LR2014 Motor City Auction by RM Auctions $400,000$500,000
1929 Rolls-Royce Phantom I Ascot TourerS203KR2013 Coys Athena, Greece   
1929 Rolls-Royce Phantom I Ascot TourerS178FR2013 Gooding and Company The Scottsdale Auction $350,000$450,000
1929 Rolls-Royce Phantom I Ascot PhaetonS346 KP2011 Coys Auction Blenheim Palace $150,000$170,000
1929 Rolls-Royce Phantom I 2008 Bonhams & Butterfields Sale of Exceptional Motorcars and Automobilia $100,000$140,000
1929 Rolls-Royce Phantom I Regent Convertible Coupe 2008 Leake Auctions Tulsa 36th Annual QuikTrip Center$300,000  
1929 Rolls-Royce Phantom I 2007 Gooding & Company $225,000$275,000
1929 Rolls-Royce Phantom I Newmarket Convertible SedanS216KR2005 Bonhams Collectors' Motor Cars, Motorcycles & Automobilia $130,000$150,000
1929 Rolls-Royce Phantom I Newmarket Convertible Sedan 2004 Bonhams MOTOR CARS $140,000$160,000
1929 ROLLS-ROYCE PHANTOM I PHAETON 2002 Kruse Auction Auburn, IN$20,000  

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1929 Rolls-Royce Phantom I Profiles

1929 Rolls-Royce Phantom I vehicle information
1929 Rolls-Royce Phantom I vehicle information
St Andrew Town Car
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Henley Convertible Coupe
Coachwork: Brewster
Chassis #: S182PM
Engine #: B6004
1929 Rolls-Royce Phantom I vehicle information
Lonsdale Limousine
Coachwork: Brewster
Chassis #: 5290 KR
Engine #: 20909
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Phantom
Coachwork: Brewster
Chassis #: S364LR
Engine #: 21649
1929 Rolls-Royce Phantom I vehicle information
Limousine Sedan
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S178FR
Engine #: 21788
1929 Rolls-Royce Phantom I vehicle information
Sport Phaeton
Coachwork: Murphy
Chassis #: S 287 FP
Engine #: 22877
1929 Rolls-Royce Phantom I vehicle information
Springfield Tourer
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S346KP
Engine #: 20468
1929 Rolls-Royce Phantom I vehicle information
Derby Speedster
Coachwork: Brewster
Chassis #: S158FR
Engine #: 21588
1929 Rolls-Royce Phantom I vehicle information
Convertible Coupe
Coachwork: Murphy
Chassis #: S293FP
Engine #: 22937
1929 Rolls-Royce Phantom I vehicle information
Newmarket Convertible Sedan
Coachwork: Brewster
Chassis #: S210KR
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S398KP
Engine #: 20988
1929 Rolls-Royce Phantom I vehicle information
Convertible Sedan
Coachwork: Hibbard and Darrin
Chassis #: S235KR
1929 Rolls-Royce Phantom I vehicle information
Riviera Town Car
Coachwork: Brewster
Chassis #: S390LR
Engine #: 21909
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S368LR
Engine #: 21689
1929 Rolls-Royce Phantom I vehicle information
Transformal Phaeton
Coachwork: Hibbard and Darrin
Chassis #: S319KP
Engine #: 20198
1929 Rolls-Royce Phantom I vehicle information
Henley Roadster
Chassis #: S303LR
Engine #: 21039
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S203KR
Engine #: 20039
1929 Rolls-Royce Phantom I vehicle information
Drophead Coupe
Coachwork: Fleetwood
Chassis #: S317LR
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
Chassis #: S148PR
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
Chassis #: S381LR
1929 Rolls-Royce Phantom I vehicle information
Riviera Town Car
Coachwork: Brewster
Chassis #: S268KR
Engine #: 20689
1929 Rolls-Royce Phantom I vehicle information
Transformal Phaeton
Coachwork: Hibbard and Darrin
Chassis #: S302LR
Engine #: 21029
1929 Rolls-Royce Phantom I vehicle information
Lonsdale Limousine
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Avon Touring Sedan
Coachwork: Brewster
Chassis #: S320LR
Engine #: 21209