Image credit: Gooding & Company.

1933 Ford Model 40 Navigation
The quintessential hot rod automobile would have to be Ford's Roadster. Boasting of aggressive and evocative styling, the roadster remains the benchmark of the hot rod some eighty years later.
Simple, and yet, sophisticated, the Roadster was the ideal automobile for its time. Coming in a number of different styles, Ford's Model B suited nearly every American. Complimented by its V8 engine, Ford's buyers had the foundations of a whole different automotive genre.
Utilizing the modern construction methods of the day, Ford's Model B would be straight-forward, but with some intriguing touches. Compared to the 1932 example, the '33 Ford would have a stretched wheelbase and revised front grille. The pointed grille added to the look of the car and seemed to blend nicely with the flowing fenders and the rest of the car.
The look, and the simplicity of the design, made the Ford the perfect canvas for aspiring car tuners. Chassis 263309 would be a particularly intriguing example.
One would be hard-pressed to find a better example of the acumen of the Ford's abilities than chassis 263309. Originally purchased in '33 by Harry Warner, the Ford Roadster would be used on his honeymoon. However, it wouldn't be long before this symbol of a love and devotion would be tuned into a speed demon.
Warner had begun work with Lockheed Aircraft at the time of his buying the Roadster. However, Harry wasn't without aspirations of his own. Having met Wayne Horning, Warner would go all-in to help form Wayne Manufacturing.
Wayne Manufacturing would soon earn a name for itself producing 12-port cylinder heads. The men needed a means to test the cylinder heads. What better specimen than that which Warner had used on his honeymoon.
Quickly the two men went to work adapting and evolving the car making it a test bed. As with the day, the Roadster would soon become a regular at drag strips and in speed trials. These events were not about moments of pride as much as they were moments of real world development for the 12-port cylinder heads.
The Roadster would continue to be an important figure within Warner's sphere. All the way up into the 1970s, the Ford would be called upon to perform its test duties. When finally retired in the 1970s, 263309 would be passed to Harry's son Dan. Some fifteen years later, the car would finally leave the Warner family becoming the property of Bill Swanson.
Swanson's purchase of the Roadster in 1994 signaled the beginning of a decade-long restoration project that would include the input and help of many different and talented people. Art Hernandez, Art Chrisman and Pete Eastwood would all play a part in the car's restoration efforts.
True to the purpose of the restoration, Swanson would decide to return the car to original as much as possible. This would include replacing the engine with a correct Flathead V8 utilizing three Stromberg carburetors and Ardun overhead-valve heads to develop around 225hp.
The current owner would procure the Ford in 2003 and would give a further nod to history by acquiring a 12-port Wayne-head inline six-cylinder engine that remains with the car and its Flathead engine.
Featured in Hop Up in 1953 and then in Street Rodder in 2003, this quintessential Ford Roadster would be made available for sale through Gooding & Company's Arizona auction. Estimates prior to auction had the Ford drawing between $125,000 and $175,000. However, bidding for the car would be enthusiastic and the final sale price would be a very healthy and surprising $242,000.By Jeremy McMullen
Simple, and yet, sophisticated, the Roadster was the ideal automobile for its time. Coming in a number of different styles, Ford's Model B suited nearly every American. Complimented by its V8 engine, Ford's buyers had the foundations of a whole different automotive genre.
Utilizing the modern construction methods of the day, Ford's Model B would be straight-forward, but with some intriguing touches. Compared to the 1932 example, the '33 Ford would have a stretched wheelbase and revised front grille. The pointed grille added to the look of the car and seemed to blend nicely with the flowing fenders and the rest of the car.
The look, and the simplicity of the design, made the Ford the perfect canvas for aspiring car tuners. Chassis 263309 would be a particularly intriguing example.
One would be hard-pressed to find a better example of the acumen of the Ford's abilities than chassis 263309. Originally purchased in '33 by Harry Warner, the Ford Roadster would be used on his honeymoon. However, it wouldn't be long before this symbol of a love and devotion would be tuned into a speed demon.
Warner had begun work with Lockheed Aircraft at the time of his buying the Roadster. However, Harry wasn't without aspirations of his own. Having met Wayne Horning, Warner would go all-in to help form Wayne Manufacturing.
Wayne Manufacturing would soon earn a name for itself producing 12-port cylinder heads. The men needed a means to test the cylinder heads. What better specimen than that which Warner had used on his honeymoon.
Quickly the two men went to work adapting and evolving the car making it a test bed. As with the day, the Roadster would soon become a regular at drag strips and in speed trials. These events were not about moments of pride as much as they were moments of real world development for the 12-port cylinder heads.
The Roadster would continue to be an important figure within Warner's sphere. All the way up into the 1970s, the Ford would be called upon to perform its test duties. When finally retired in the 1970s, 263309 would be passed to Harry's son Dan. Some fifteen years later, the car would finally leave the Warner family becoming the property of Bill Swanson.
Swanson's purchase of the Roadster in 1994 signaled the beginning of a decade-long restoration project that would include the input and help of many different and talented people. Art Hernandez, Art Chrisman and Pete Eastwood would all play a part in the car's restoration efforts.
True to the purpose of the restoration, Swanson would decide to return the car to original as much as possible. This would include replacing the engine with a correct Flathead V8 utilizing three Stromberg carburetors and Ardun overhead-valve heads to develop around 225hp.
The current owner would procure the Ford in 2003 and would give a further nod to history by acquiring a 12-port Wayne-head inline six-cylinder engine that remains with the car and its Flathead engine.
Featured in Hop Up in 1953 and then in Street Rodder in 2003, this quintessential Ford Roadster would be made available for sale through Gooding & Company's Arizona auction. Estimates prior to auction had the Ford drawing between $125,000 and $175,000. However, bidding for the car would be enthusiastic and the final sale price would be a very healthy and surprising $242,000.By Jeremy McMullen
2015 Gooding & Company - Arizona
Pre-Auction Estimates :
USD $125,000-USD $175,000
Sale Price :
USD $242,000
1933 Ford Model 40 Auction Sales
Recent Sales of the Ford Model 40
(Data based on Model Year 1933 sales)
1933 Ford Custom Convertible Chassis#: 18243809 Sold for USD$45,100 2025 Mecum : Glendale | |
1933 Ford Tudor Woody Sedan Chassis#: az291006 Sold for USD$38,500 2025 Mecum : Glendale | |
1933 FORD CUSTOM COUPE Chassis#: 18220928 Sold for USD$49,500 2025 Barrett-Jackson : Scottsdale | |
1933 FORD 5-WINDOW CUSTOM COUPE Chassis#: 18116978 Sold for USD$68,200 2025 Barrett-Jackson : Scottsdale | |
1933 Ford Tudor Sedan Chassis#: ks00334499 Sold for USD$39,600 2024 Mecum : Kansas City | |
1933 FORD 3-WINDOW CUSTOM COUPE Chassis#: AZ395953 Sold for USD$52,800 2024 Barrett-Jackson : Scottsdale Fall | |
1933 Ford V-8 Station Wagon Chassis#: 18-345143 Sold for USD$36,300 2024 RM Sothebys : Hershey | |
1933 Ford Model 40 V-8 Station Wagon Chassis#: 18-882566 Sold for USD$34,100 2024 RM Sothebys : Hershey | ![]() ![]() |
1933 Ford 5-Window Coupe Sold for USD$52,800 2024 Mecum : Indy | |
1933 Ford 5-Window Coupe Chassis#: 307488 Sold for USD$44,000 2024 Mecum : Indy | |
1933 Ford Custom Tudor Sedan Chassis#: 1839979233 Sold for USD$30,800 2024 Mecum : Indy | |
1933 Ford Custom Sedan Chassis#: 1823999067 Sold for USD$46,200 2024 Mecum : Houston | |
1933 FORD CUSTOM ROADSTER Chassis#: AZ393310 Sold for USD$39,600 2024 Barrett-Jackson : Scottsdale AZ | |
1933 FORD 3-WINDOW CUSTOM COUPE Chassis#: AZ393341 Sold for USD$66,000 2024 Barrett-Jackson : Scottsdale AZ | |
1933 Ford Coupe Hot Rod Chassis#: 182699094 Sold for USD$36,850 2024 Mecum : Kissimmee | |
1933 Ford Roadster Chassis#: f5r1000262hr Sold for USD$38,500 2023 Mecum : Dallas | |
1933 Ford Tudor Sedan Chassis#: 18499643 Sold for USD$16,500 2023 Mecum : Dallas | |
1933 Ford Model 40 Deluxe Phaeton Sold for USD$26,880 2023 Worldwide Auctioneers : The Auburn Auction | |
1933 Ford Phaeton Chassis#: 40216608 Sold for USD$17,600 2023 Mecum : Kissimmee Summer Special 2023 | |
1933 FORD CUSTOM ROADSTER Chassis#: 18243920 Sold for USD$33,000 2023 Barrett-Jackson : Las Vegas |
Ford Model 40s That Failed To Sell At Auction
1933 Ford Model 40's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1933 Ford Custom Phaeton | 86541b | 2025 Mecum : Houston | $25,000 | ||
1933 Ford 3-Window Coupe | 181643222 | 2025 Mecum : Houston | $55,000 | ||
1933 Ford Custom Coupe | n8386479 | 2024 Mecum : Las Vegas | $50,000 | ||
1933 Ford Custom Roadster | 1839483933 | 2024 Mecum : Indy Fall Special | $30,000 | ||
1933 Ford Tudor Sedan | mvin200358ind | 2024 Mecum : Indy | $14,000 | ||
1933 Ford Victoria Street Rod | scdmv000000533479 | 2024 Mecum : Indy | |||
1933 Ford 3-Window Coupe | az238798 | 2024 Mecum : Glendale | $35,000 | ||
1933 Ford Coupe | 182177416 | 2024 Mecum : Glendale | $27,000 | ||
1933 Ford Speedster Street Rod | 182434199 | 2023 Mecum : Kansas City | $47,000 | ||
1933 Ford Roadster | 0r94088 | 2023 Mecum : Kansas City | $18,000 | ||
1933 Ford Victoria Street Rod | scdmv000000533479 | 2023 Mecum : Kansas City | $55,000 | ||
1933 Ford Roadster | 18243920 | 2023 Mecum : Chattanooga | $40,000 | ||
1933 Ford Roadster | 18286360 | 2023 Mecum : Harrisburg | $30,000 | ||
1933 Ford 3-Window Coupe Street Rod | 2022 Mecum : Kansas City | $40,000 | |||
1933 Ford Victoria Street Rod | 2022 Mecum : Kansas City | $35,000 | |||
1933 Ford Custom Roadster | 2022 Mecum : Dallas | $25,000 | |||
1933 Ford Cabriolet Lil Dough Hot Rod | 2022 Mecum Indy | $50,000 | |||
1933 Ford Custom Limousine | 2022 Mecum : Glendale | $90,000 | |||
1933 Ford Custom Woody Wagon | 2022 Mecum : Glendale | $50,000 | |||
1933 Ford Roadster | 2022 Mecum : Kissimmee | $45,000 | |||
1933 Ford 3-Window Coupe | 2021 Mecum : Las Vegas | $35,000 | |||
1933 Ford Victoria Coupe | 2021 Mecum : Dallas | $20,000 | |||
1933 Ford Coupe Street Rod | 2021 Mecum : Glendale | $42,000 | |||
1933 Ford Factory Five Hot Rod | 2021 Mecum : Kissimmee | $35,000 | |||
1933 Ford Woody Wagon | 2020 Mecum : Las Vegas | $100,000 | |||
1933 Ford Model 40 | 2020 Bonhams July Motoring Auction | $10,000 | $12,000 | ||
1933 Ford Roadster | 2020 GAA : July 2020 | $29,000 | |||
1933 Ford Hi-Boy Roadster | 2020 Mecum : Glendale | ||||
1933 Ford Victoria Street Rod | 2020 Mecum : Glendale | $100,000 | |||
1933 Ford Coupe Street Rod | 2019 Mecum : Las Vegas | $60,000 |
Vehicles With Comparable Market Values
Similar sales to the $53,094 range.
1976 Pontiac Trans Am Chassis#:2w87w6n580028 Sold for $52,800 2025 Mecum : Houston | |
2005 Dodge Viper Mamba Edition Convertible Chassis#:1b3jz65z05v501048 Sold for $52,800 2025 Mecum : Houston | |
1991 Jeep Grand Wagoneer Chassis#:1j4gs5873mp800984 Sold for $52,800 2025 Mecum : Houston | |
1960 Chevrolet Corvette Convertible Chassis#:00867s101880 Sold for $52,800 2025 Mecum : Houston | |
1965 Ford Mustang Fastback Chassis#:5r09a199384 Sold for $52,800 2025 Mecum : Glendale | |
2016 Chevrolet Corvette Convertible Chassis#:1g1yh3d73g5119154 Sold for $52,800 2025 Mecum : Glendale | |
2014 Porsche Boxster S Convertible Chassis#:wp0cb2a88es141501 Sold for $53,350 2025 Mecum : Glendale | |
1969 Ford Mustang Fastback Chassis#:9t02l212180 Sold for $52,800 2025 Mecum : Glendale | |
1935 Sterling HC115 Truck Chassis#:37393 Sold for $52,800 2025 Mecum : Glendale | |
2019 Jaguar F-Type R Convertible Chassis#:sajd55ee2kck58138 Sold for $52,800 2025 Mecum : Glendale | |
1968 Chevrolet Chevelle Chassis#:136378k146977 Sold for $52,800 2025 Mecum : Glendale | |
1970 Ford Mustang Mach 1 Fastback Chassis#:0f05m141902 Sold for $52,800 2025 Mecum : Glendale | |
1947 Chrysler Town and Country Convertible Chassis#:7404869 Sold for $53,200 2025 Gooding & Company : Amelia Island | |
1939 Graham Supercharged Combination Coupe Chassis#:500610 Sold for $53,200 2025 Broad Arrow Auctions : Academy of Art University Collection | |
1953 Bentley R-Type Standard Steel Saloon Chassis#:B80LTN Sold for $52,640 2025 Bonhams : The Scottsdale Auction | |
1922 Cunningham V4 Town Limousine Chassis#:V4627 Sold for $52,640 2025 RM Sothebys : The Arizona Auction | |
2014 Chevrolet Corvette Coupe Chassis#:1g1yd2d77e5113019 Sold for $52,800 2025 Mecum : Kissimmee | |
2015 Jaguar XK Dynamic R Convertible Chassis#:sajwa4gcxfmb55417 Sold for $52,800 2025 Mecum : Kissimmee | |
1970 Ford Torino GT Coupe Chassis#:0a35n130666 Sold for $52,800 2025 Mecum : Kissimmee | |
1965 Pontiac Lemans Convertible Chassis#:237675p308647 Sold for $52,800 2025 Mecum : Kissimmee |
1933 Ford Model 40
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