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1912 Cadillac Model 30 Touring

  • Chassis Number: 43397
  • Engine Number: 69195
A refined version of the Model G, produced in 1907 and 1908, was called the Model 30 and it was Cadillac's sole offering in 1909. It was given a longer wheelbase and offered only in open-body styles. Its price tag was about two-thirds that of the Model G and it sold nearly six times as many cars as all 1908 Cadillacs combined.

The Model 30 was available as a roadster, a tourer, and a demi-tonneau. The Tonnea had a detachable tonneau and could be transformed into a runabout. The roadster and demi-tonneau had a sweeping cowl that presaged 'torpedo' styling. A windshield could be ordered and affixed to a wood dashboard fitted over the cowl.

In 1910, closed bodies, a coupe and a limousine were added to the Cadillac lineup. The following year, Cadillac gave the 'Model 30' a longer wheelbase. The Cadillacs would remain mostly unchanged through 1914, and were sold as simply 'Cadillac.'

In 1912, the automotive market took a giant leap forward with the introduction of electric starting and lighting. This Delco system, developed by engineer Charles Kettering, was not the first electric starter, but it was much smaller and simpler than previous efforts and thus more practical.

The 1912 Cadillac electric starter system used four six-volt batteries connected in series for 24-volt starting, while lighting and accessories ran at six volts.

This particular Five-Passenger Touring was shipped on March 30, 1912, to the Horton Motor Company in Mayville, North Dakota. The original owner is not known; it apparently stayed in town, for that's where John Talcott Sr. found it in 1958. Mr. Talcott had it shipped to Talcottville, Connecticut. It was transported by railroad boxcar. Upon arrival, Mr. Talcott had it repainted from the original blue and registered. It was inherited by his son John Jr., but it had not been exhumed from storage until recently.

The car still wears the black and green 1958 paint scheme, and its black leather upholstery appears to be original. The paint has white pinstriping. There is a black canvas top, and electric headlamps are by Gray and Davis and have amber lenses. The instrumentation is sparse, comprising only of a speedometer, which shows fewer than 65,000 miles, and a Phinney-Walker keyless clock. The tires are Firestone 36x4½ Non-Skid blackwalls. The engine is a 286.3 cubic-inch four-cylinder unit rated at 32.4 horsepower. There is a three-speed manual transmission and two-wheel mechanical brakes.

By Daniel Vaughan | Nov 2015

2015 RM Sotheby's Hershey Auction

Pre-Auction Estimates :
USD $80,000-USD $120,000 
Sale Price :
USD $55,000

1912 Cadillac Model 30 Auction Sales

Recent Sales of the Cadillac Model 30

(Data based on Model Year 1912 sales)
1912 Cadillac Model 30 Five-Passenger Touring
Chassis#: 37206
Sold for USD$61,600
  2019 RM Sothebys : The Guyton Collection
 
1912 Cadillac Model 30 Four-Passenger Touring
Sold for USD$36,300
  2017 Worldwide Auctioneers: Texas Classic Auction
 
1912 Cadillac Five-Passenger Touring
Chassis#: 39039
Sold for USD$88,000
  2016 RM Sotheby's : Hershey
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Five-Passenger Touring
Chassis#: 43397
Sold for USD$55,000
  2015 RM Sotheby's Hershey Auction
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Torpedo Touring
Chassis#: 42981
Sold for USD$78,100
  2013 Bonhams - Quail Lodge Auction
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Model 30 Four-Passenger Touring
Sold for USD$46,200
  2010 Worldwide Auctioneers - The Houston Classic Weekend
 
1912 Cadillac Speedster
Chassis#: 52266
Sold for USD$56,100
  2007 RM Auctions - The Al Wiseman Collection
 
1912 Cadillac Model 30 Touring Car
Sold for USD$29,900
  2004 Bonhams - MOTOR CARS
 

Cadillac Model 30s That Failed To Sell At Auction

1912 Cadillac Model 30's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High

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1912 Cadillac Model 30

Additional valuation insight and sales data
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Other Cadillac Model 30 model years

1912 Cadillac Model 30 Vehicle Profiles

1912 Cadillac Model 30 vehicle information
Touring
Chassis #: 43397
Engine #: 69195
1912 Cadillac Model 30 vehicle information
Torpedo
Chassis #: 42981
Engine #: 67561
1912 Cadillac Model 30 vehicle information
Touring
Chassis #: 39039
Engine #: 64594