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1950 Buick Truly Rare Custom Coupe

This 1950 Buick was built in the early 1960s by customizer and body man Gene Howard of Bloomington, Illinois. At the time, Howard owned a local body shop and built customs as a way to advertise and showcase his skills. This particular example, named 'Truly Rare' was built around a 1950 Buick. Mr. Howard channeled the body by 6-inches and gave it a frame fabricated from a 1950 and 1951 Buick and Olds. Parts from a 1951 Olds and 1950 Cadillac were also used on the body. In the back are 1960 Plymouth taillights. The original lavender pearl paint was sprayed by Mandy Holder. The interior was trimmed out in a white diamond pleat design with bucket seats with deep fuzzy rugs. The instrumentation is from a 1955 Buick. The engine is a 1951 Chrysler 365 CID Hemi that was given a 3/4 cam and six Stromberg carburetors. It produces approximately 350 horsepower and is mated to a three-speed manual transmission. Drum brakes are at all four corners.

The car is mostly original with only a few changes since it was built. A steering wheel has been installed in place of the original T handle steering.

By Daniel Vaughan | Apr 2016

2016 Bonhams : The Amelia Island Auction

Pre-Auction Estimates :
USD $30,000-USD $50,000 
Sale Price :
USD $11,000

Recent Sales of the Buick Truly Rare Custom

(Data based on Model Year 1950 sales)
1950 BUICK Gene Howard Special
Sold for USD$11,000
  2016 Bonhams : The Amelia Island Auction
1950 Buick Truly Rare Custom image  1950 Buick Truly Rare Custom image  

Buick Truly Rare Customs That Failed To Sell At Auction

1950 Buick Truly Rare Custom's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High

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1950 Buick Truly Rare Custom

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Coachwork: Gene Howard