1933 Pierce-Arrow Model 1242 Twelve Convertible Coupe Vehicle Profile

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve
Convertible Coupe
Coachwork: LeBaron
In 1865, Pierce Arrow was founded in Buffalo, New York as a diversified manufacturer. The first car was built in 1901 and in 1903, Pierce introduced a bigger car called the Arrow. This led to then Great Arrow with cast aluminum body panels on a 93 inch wheelbase and helped build Pierce's great reputation by winning the first five prestigious Glidden Tours.

Beginning in 1909, Pierce-Arrow became known as the car of Presidents when President Taft used one for official occasions. This practice continued until the last Pierces were ordered in 1935. In 1914, Pierce-Arrow introduced integral fender headlamps as an option which became the most recognized design cue for Pierce-Arrows for the rest of the company's history.

In late 1931, marketing genius Roy Faulker joined Pierce-Arrow. He left Auburn to head the marketing of both the Pierce-Arrow and the Studebaker brands. He left after about a year to head E.L. Cord's namesake car company. Mr. Faulkner introduced a program he named 'Pierce-Arrow Pioneering.' One feature of this program was the addition of outside coachbuilders. LeBaron focused on owner/driver cars while Brunn focused on formal chauffeur driven models.

The Great Depression greatly affected the sales of luxury cars. Studebaker had purchased Pierce-Arrow in 1928 for $5.7 million. Studebaker would then declare bankruptcy in 1933 and Pierce-Arrow was sold to a group of Buffalo, New York businessmen for $1 million. This group began working on ideas to stimulate sales. 1933 would then become a record sales year for Pierce-Arrow.

Pierce-Arrow introduced their first V12 engine in 1932. It created 150 horsepower from its 452 cubic-inch engine. In 1933, a larger 462 cubic-inch version was introduced that created 175 horsepower. The quietness of this engine is often compared to the Rolls-Royce Silver Ghost. Other features include semi-elliptic leaf springs, ball bearing shackles and Stewart Warner power assisted drum brakes.

This Convertible Coupe was originally purchased in 1933 and the first owner kept it until his death in 1960. It passed through five other individuals until being acquired by the current owner.

This car is believed to be one of three surviving 1242's of the five originally built. It is one of only two with its original engine. This car is believed to have been bodied by LeBaron but it closely follows the design cues of the Derham bodied convertible coupes of the era. It features a rear mounted spare tire, which enhances the long, low rakish look of the car. It rides on a 137 inch wheel base and odometer reads 73,966 original miles.


No auction information available for this vehicle at this time.

2019 1
2015 1
2010 2
2009 1
2007 1
2006 1
2004 1

YearAvg. SaleHigh Sale# of Sales
2019$290,000$290,0001
2015$319,000$319,0001
2010$253,750$302,5002
2009$181,500$181,5001
2007$385,000$385,0001
2006$418,000$418,0001
2004$374,000$374,0001

Recent Sales

(Data based on Model Year 1933 sales)
1933 Pierce-Arrow Twelve Convertible Coupe
Chassis#: 3100006
Sold for $290,000
  2019 RM Sothebys : Amelia Island
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Coupe Roadster
Chassis#: 3100014
Sold for $319,000
  2015 RM Sotheby's Hershey Auction
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Sedan
Chassis#: 355091
Sold for $302,500
  2010 RM Auctions - Sports & Classics of Monterey
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow V12 Convertible Coupe
Chassis#: 335440
Sold for $205,000
  2010 RM Auctions - Automobiles of Amelia Island
 
1933 Pierce Arrow Twelve Model 1242
Sold for $181,500
  2009 Automobiles of Arizona
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Coupe
Chassis#: 1355046
Sold for $385,000
  2007 Vintage Motor Cars in Arizona
 
1933 Pierce Arrow Twelve Model 1242
Chassis#: 355091
Sold for $418,000
  2006 RM Auctions at Amelia Island
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Sedan
Sold for $374,000
  2004 Vintage Motor Cars in Arizona
 

Vehicles That Failed To Sell

1933 Pierce-Arrow Model 1242 Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1933 Pierce-Arrow Twelve torpédo par LeBaron3550912017 Artcurial : Retromobile $450,000$550,000

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1933 Pierce-Arrow Model 1242 Twelve vehicle thumbnail image  1933 Pierce-Arrow Model 1242 Twelve vehicle thumbnail image  
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Vehicle Profiles

Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Coupe
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 1236 Twelve1933 Club Sedan
Chassis Num: 2075088
Engine Num: 335259
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100006
Engine Num: 355193
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100014
Engine Num: 355018
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550040
Engine Num: 355074
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550092
Engine Num: 355184
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355091
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355130
Chassis information for the Pierce-Arrow 1240A  Twelve1934 Convertible Coupe
Chassis Num: 3110110
Engine Num: 400219
Chassis information for the Pierce-Arrow Model 1248 Custom Twelve1934 Sedan
Coachbuilder: LeBaron
Chassis Num: 400144
Chassis information for the Pierce-Arrow Salon Twelve1936 Limousine
Coachbuilder: Letourner et Marchand

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Vehicle information, history, and specifications from concept to production.

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