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Alfa Romeo History

1954 Alfa Romeo 1900

Chassis number : AR1900C.01647

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Sold for $412,500 at 2016 Gooding & Company : Pebble Beach.
Sold for $330,000 at 2018 Bonhams : Scottsdale.
The Alfa Romeo 1900 was built on a standardized production line and given a modern unitized body and chassis design. It was the first Alfa Romeo offered with left-hand steering. Through its production lifespan, several variants were introduced, including the 1900C - or 'Corto,' Italian for 'short'. Introduced in 1951, it rode on a 2500mm wheelbase rather than the 2630 mm chassis of the standard sedan and coupe.

This particular example is a 1900C Coupe with coachwork by Pinin Farina. It is one of about 37 examples still known to be in existence. It is believed that Pinin Farina created bodies for around eighty-eight examples of the cabriolet and another 100 for the coupes. This particular example was the 10th from the last to be built.

Its original owner is believed to have been Lady Moira Forbes and Count Theo Rossi di Montelera, Italy. The next owner was Augusto Vessetti, of Celle Ligure, Italy who owned it from 1956 through 1966, selling it to Maurizio Minuto, also of Celle Ligure, Italy. The current owner acquired it from Mr. Minuto in 2015. The car was last licensed for road use during 1966 in Italy, and it currently has just 29,400 km on its odometer.

The current owner has given the vehicle a sympathetic restoration addressing cosmetic and mechanical aspects. It is finished in dark blue with gray cloth. The engine is an 1884cc dual overhead cam four-cylinder unit fitted with a single Twin-Choke Weber carburetor and offering 100 horsepower. There is a five-speed manual gearbox and four-wheel hydraulic drum brakes.


By Daniel Vaughan | Oct 2016
Sold for $412,500 at 2016 Gooding & Company : Pebble Beach.
Sold for $330,000 at 2018 Bonhams : Scottsdale.
Bombing raids of February 14, August 13, and October 20, 1944 reduced Alfa Romeo to a mass of rubble, with the October raid finally destroying the Portello factory (near Milan). Following the War, Alfa Romeo was prompted to change course and start building cars for the masses rather than continuing to build coachbuilt automobiles for the elite. Nevertheless, the firm continued to offer bare chassis to specialty firms in limited numbers. It wasn't until 1947 when Alfa had finally dug itself out of the damage and began civilian car production.

The 1900 was a milestone car for Alfa Romeo when it was unveiled in October of 1950. It transformed the boutique manufacturer into a major Italian manufacturer, without losing Alfa's traditional identity of excellence and sportiness. There are just 37 Pinin Farina coupes known to have survived, this one has just 29,000 kilometers from new on its odometer and a fully-documented ownership history: its first owner was Lady Moira Forbes, then later owned by a Pinin Farina engineer.

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2018 Bonhams : Scottsdale

Pre-Auction Estimates :
USD $400,000-USD $500,000 
Sale Price :
USD $330,000

2016 Gooding & Company : Pebble Beach

Pre-Auction Estimates :
USD $450,000-USD $550,000 
Sale Price :
USD $412,500

1954 Alfa Romeo 1900 Auction Sales

Recent Sales of the Alfa Romeo 1900

(Data based on Model Year 1954 sales)
1954 Alfa Romeo 1900C Super Sprint Series 2 Coupe
Chassis#: AR1900C01713
Sold for USD$215,515
  2021 Silverstone Auctions : The Classic Sale at Silverstone
 
1954 ALFA ROMEO 1900C SS COUPE
Chassis#: AR1900C*01823
Sold for USD$220,000
  2020 Gooding : Geared Online
 
1954 Alfa Romeo 1900C SS Coupe by Touring
Chassis#: AR1900 01678
Sold for USD$225,500
  2020 RM Sothebys : Shift/Monterey
 
1954 Alfa Romeo 1900C Super Sprint Coupé by Touring
Chassis#: AR 1900C 01788
Sold for USD$261,718
  2019 RM Sothebys : Paris
 
1954 Alfa Romeo 1900C Coupe
Chassis#: AR1900C.01647
Sold for USD$330,000
  2018 Bonhams : Scottsdale
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 Alfa Romeo 1900C SS Coupe
Chassis#: AR1900C*01801*
Sold for USD$357,500
  2017 Gooding & Co. : Scottsdale, AZ
 
1954 Alfa Romeo 1900C Coupe
Chassis#: 01647
Sold for USD$412,500
  2016 Gooding & Company : Pebble Beach
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 Alfa Romeo 1900C Super Sprint Coupe by Ghia
Chassis#: AR 1900C 01838
Sold for USD$330,000
  2014 RM Auctions at Monterey
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 Alfa Romeo 1900 C SS Coupe
Chassis#: AR1900C *01742*
Sold for USD$649,000
  2014 Gooding & Company - The Scottsdale Auction
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 ALFA ROMEO 1900C SPRINT SERIES 2 COUPÉ
Chassis#: AR1900C 01880
Sold for USD$219,143
  2013 The Zoute Sale
 
1954 Alfa Romeo 1900C Series 2 Sprint Coupé
Chassis#: 130800894
Sold for USD$184,742
  2011 Bonhams - Automobilia, Motos de collection et Automobiles d'exception au Grand Palais
 
1954 Alfa Romeo 1900C Super Sprint Coupé
Chassis#: AR1900C 01804
Sold for USD$92,794
  2009 Bonhams - Fine Vintage and Collectors' Motorcars at Reims
 
1954 Alfa Romeo 1900 Coupe By Ghia
Chassis#: AR1900.01089
Sold for USD$170,500
  2009 Pebble Beach Auction : Gooding & Company
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 Alfa Romeo 1900 C SS
Chassis#: AR130800690
Sold for USD$209,000
  2005 The Monterey Sports and Classic Car Auction
1954 Alfa Romeo 1900 image  1954 Alfa Romeo 1900 image  
1954 Alfa Romeo 1900 SS LWB Special
Chassis#: AR190001089
Sold for USD$92,400
  2005 Vintage Motor Cars in Arizona
 
1954 Alfa Romeo 1900 CSS Coupe
Chassis#: AR190001678
Sold for USD$91,360
  2004 Coys - Légende et Passion
 
1954 Alfa Romeo 1900 SS Barchetta
Chassis#: 09322
Sold for USD$101,695
  2004 Coys Auction - Autosport 2004
 

Alfa Romeo 1900s That Failed To Sell At Auction

1954 Alfa Romeo 1900's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1954 Alfa Romeo 1900C Super Sprint Series 2 CoupéAR1900C 017132020 Bonhams : Goodwood Speedweek $175,000$225,000
1954 Alfa Romeo 1900C SS CoupeAR1900*01678*2019 Gooding & Company : Amelia Island $350,000$425,000
1954 Alfa Romeo 1900 CSS Touring Série 21900C018282019 Artcurial : Retroobile $250,000$300,000
1954 Alfa Romeo 1900 Super Sprint 2e Série Touring1900C.020112017 Artcurial : Retromobile $210,000$260,000
1955 Alfa Romeo 1900C SS Berlinetta by ZagatoAR1900C 019092016 RM Sothebys : Arizona$1,250,000$1,400,000$1,800,000
1954 Alfa Romeo 1900SS GhiaAR1900C018382004 The Monterey Sports and Classic Car Auction$67,000$100,000$140,000

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1954 Alfa Romeo 1900 Profiles

1954 Alfa Romeo 1900 vehicle information
Coupe
Coachwork: Ghia
Chassis #: AR1900.01089
Engine #: AR1306.09615
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Zagato
Chassis #: AR1900C 01909
Engine #: AR1308 10480
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Zagato
Chassis #: AR1900C *01742*
Engine #: AR1308 00690
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Zagato
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Zagato
1954 Alfa Romeo 1900 vehicle information
Coupe
Coachwork: Ghia
Chassis #: AR 1900C 01838
1954 Alfa Romeo 1900 vehicle information
Coupe
Coachwork: Pininfarina
Chassis #: AR1900C.01647
Engine #: AR1308.00648
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Zagato
1954 Alfa Romeo 1900 vehicle information
SS Coupe
Coachwork: Touring
Chassis #: AR1900*01678*
Engine #: AR1308*00792*