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Pierce-Arrow History

1932 Pierce-Arrow Model 54

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An Intimate and Luxurious Sport Sedan
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'

However, by the mid 1920's Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930's are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.

The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender mounted lights and 'V' shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.

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No auction information available for this vehicle at this time.

1932 Pierce-Arrow Model 54 Auction Sales

Recent Sales of the Pierce-Arrow Model 54

(Data based on Model Year 1932 sales)
1932 Pierce-Arrow Eight Model 54 Convertible Sedan
Chassis#: 1050024
Sold for USD$134,400
  2022 Bonhams : Amelia Island Concours
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Club Sedan
Sold for USD$55,000
  2022 Mecum : Kissimmee
 
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 230685
Sold for USD$67,000
  2020 RM Sothebys : Auburn Fall Auction
 
1932 Pierce-Arrow Model 54 Convertible Sedan
Chassis#: 1051148
Sold for USD$117,600
  2019 RM Sothebys : Amelia Island
1932 Pierce-Arrow Model 54 image  
1932 PIERCE-ARROW EIGHT MODEL 54 5-PASSENGER SEDAN
Chassis#: 1050947
Sold for USD$4,620
  2013 Preserving the Automobile : An Auction at the Simeone Foundation
 
1932 Pierce-Arrow Model 54 Convertible Sedan
Sold for USD$143,000
  2013 Gooding and Company - The Scottsdale Auction
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 1050728
Sold for USD$57,200
  2012 RM Auctions - St. Johns, Michigan
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Convertible Sedan
Chassis#: 105843
Sold for USD$88,000
  2010 RM Auctions - Vintage Motor Cars of Meadow Brook
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow Model 54
Chassis#: 231676
Sold for USD$126,500
  2009 Vintage Motor Cars of Hershey by RM Auctions
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow Model 54
Sold for USD$77,000
  2009 The Scottsdale Auction : Gooding & Company
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce Arrow 54 Passenger Sedan
Sold for USD$30,000
  2009 Boca Raton, FL - Kruse
 
1932 PIERCE ARROW MODEL 54
Chassis#: 231593
Sold for USD$36,500
  2007 Palm Springs Exotic Car Auctions - November 18, 2007
 
1932 PIERCE ARROW MODEL 54
Chassis#: 231593
Sold for USD$56,000
  2007 Palm Springs Exotic Car Auctions - February 23-25, 2007
 
1932 Pierce-Arrow Model 54 Club Brougham
Chassis#: 1050728
Sold for USD$57,200
  2006 RM Auctions at Meadow Brook
1932 Pierce-Arrow Model 54 image  1932 Pierce-Arrow Model 54 image  
1932 Pierce-Arrow Model 54 Conv. Sedan
Sold for USD$99,000
  2003 Carail Museum
 
1932 PIERCE ARROW MODEL 54 RUMBLESEAT COUPE
Sold for USD$62,000
  2002 Kruse Auction - Tulsa, OK
 

Pierce-Arrow Model 54s That Failed To Sell At Auction

1932 Pierce-Arrow Model 54's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1932 PIERCE ARROW MODEL 54 COUPE 2018 McCormick's Auction # 64$75,000  
1932 PIERCE ARROW MODEL 54 CLUB BROUGHAM 2002 Kruse Auction Auburn, IN$33,000  

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1932 Pierce-Arrow Model 54 Profiles

1932 Pierce-Arrow Model 54 vehicle information
Dual Windshield Phaeton
Coachwork: Brunn
1932 Pierce-Arrow Model 54 vehicle information
Convertible Sedan
Coachwork: LeBaron
Chassis #: 231676
1932 Pierce-Arrow Model 54 vehicle information
Convertible Sedan
Coachwork: LeBaron
Chassis #: 105843
1932 Pierce-Arrow Model 54 vehicle information
Dual Windshield Phaeton
Coachwork: Brunn
1932 Pierce-Arrow Model 54 vehicle information
Convertible Sedan
Coachwork: LeBaron
1932 Pierce-Arrow Model 54 vehicle information
Convertible Sedan
Coachwork: LeBaron
Chassis #: 1051148
Engine #: 230916
1932 Pierce-Arrow Model 54 vehicle information
Convertible Sedan
Coachwork: LeBaron
Chassis #: 1050024
Vin #: 239057