1932 Pierce-Arrow Model 54 Dual Windshield Phaeton

An Intimate and Luxurious Sport Sedan
Pierce started producing automobiles in Buffalo in 1901 and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'

However, by the mid-1920s Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930s are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.

The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender-mounted lights and 'V-shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.