1912 EMF Model 30 Touring

The E-M-F Motor Car Company was founded in 1909 by three noted automotive men of the day. barney Everitt was an auto body manufacturer, William Metzger was previously Cadillac's advertising manager and Walter Flanders was a member of the group responsible for introducing Henry Ford's assembly line. E-M-F purchased the Detroit plant of the DeLuxe Company and began production of E-M-F cars.

EMFs were sold through Studebaker wagon dealerships and due to quality issues, the company was eventually absorbed into Studebaker in 1913. The arrangement of the initials led to unflattering names such as Every Morning Fix-It and Every Mechanical Fault. Studebaker would eventually spend over $1 million to have mechanics visit unhappy owners to repair various defects. Despite this, EMF was in the top five for car sales during its life. Three EMFs also took first, second, and third place in the 1911 Tiedeman Trophy race in Savannah, Georgia. Not bad for an Exceptionally Fine Machine.

This demi tonneau model features a horizontally split windshield and demountable wheels. It was listed on Craig's list in 2008 after having suffered through a barn fire. The leather upholstery was saved since the canvas top fell onto the interior during the fire. Also of note is that on June 20th of 2005, the E-M-F Plant on Piquette Avenue caught fire and within a few hours it was gone. The five-alarm fire nearly spread to the famous Ford Piquette Avenue Plant where Henry Ford built the first Model T.