1917 Crane-Simplex Model 5 Touring

This seven-passenger touring convertible with a body by Brewster was a very luxurious automobile in 1917. Brewster constructed the body from the finest materials, and the chassis and the engine were far from cheap. In 1917 the cost of the chassis alone was around $7,000. Compared to the price of a new Model T Ford, which was about $400 complete, the Crane-Simplex was quite expensive. It was also quite rare; the cars were built in very low numbers and the owners were wealthy and powerful, including the Rockefeller family.

The Crane Simplex featured all the amenities and convenience items one might expect in a car costing 10 to 15 times the average American's annual salary. A line from the Simplex Automobile Company advertisement tells the buyer: 'To those who demand the utmost in smoothness, flexibility, and luxurious comfort, this car is dedicated.' The Simplex built racing and touring cars but was best known for its high-priced luxury cars that were enjoyed by an elite clientele.

This particular Crane Simplex was ordered by John D. Rockefeller, Jr. (1874 - 1960) as a present to his father, John D. Rockefeller, Sr. (1839 - 1937), for his 83rd birthday.

Rockefeller, Sr. was an American oil industry magnate and founder of the Rockefeller Foundation.