Image credit: © conceptcarz.com (Reproduction Or reuse prohibited).

1967 Mercury Cougar Navigation
The Trans-Am racing series has inspired some legendary rivalries - most notably, Boss Mustang versus Chevrolet Camaro Z/28; however the series' most intense battle took place in-house between the Ford and Lincoln-Mercury divisions in 1967.
Carroll Shelby's Mustangs had won the first-ever Trans-Am manufacturer's trophy for Ford in 1966. Eager to promote its new-for-1967 Cougar, Mercury entered the series with a team led by NASCAR owner Bud Moore.
Trans-Am cars of this era were much different than their modern counterparts. Series rules required stock dashboard padding, stock inner door panels and working glass windows in the doors. The stock unibody was drilled and lightened but relied mostly on its roll cage for stiffening. In essence, they were actual production cars that went through a series of performance-minded modifications, rather than a purpose-build racer.
The Cougar's 289 V8 received a four-barrel carburetor, a hotter cam, headers and as much porting and polishing of the valves as the rules allowed. Brakes and suspension were left virtually stock.
Moore hired Parnelli Jones, Dan Gurney and Ed Leslie as team drivers. The 1967 season opened with a Dodge Dart victory at Daytona, followed by a Mustang victory at Sebring. Then, at Green Valley, Texas, team Cougar finished first and second. This set the stage for a seesaw battle with Mustang and Cougar trading the points lead back and forth right through the final race at Kent, Washington. Team Cougar was poised to win the series with cars in second and third place when disaster struck: one car failed to restart after a fuel stop and the other lost time after being black-flagged due to a fuel leak. The series ended Ford with 64 points, and Mercury with 62.
This car was restored to period correct condition by its current owners, Ross and Beth Myers of 3 Dog Garage. Originally driven by Dan Gurney, this is a significant car from one of America's most exciting racing eras.Source - AACA Museum
Carroll Shelby's Mustangs had won the first-ever Trans-Am manufacturer's trophy for Ford in 1966. Eager to promote its new-for-1967 Cougar, Mercury entered the series with a team led by NASCAR owner Bud Moore.
Trans-Am cars of this era were much different than their modern counterparts. Series rules required stock dashboard padding, stock inner door panels and working glass windows in the doors. The stock unibody was drilled and lightened but relied mostly on its roll cage for stiffening. In essence, they were actual production cars that went through a series of performance-minded modifications, rather than a purpose-build racer.
The Cougar's 289 V8 received a four-barrel carburetor, a hotter cam, headers and as much porting and polishing of the valves as the rules allowed. Brakes and suspension were left virtually stock.
Moore hired Parnelli Jones, Dan Gurney and Ed Leslie as team drivers. The 1967 season opened with a Dodge Dart victory at Daytona, followed by a Mustang victory at Sebring. Then, at Green Valley, Texas, team Cougar finished first and second. This set the stage for a seesaw battle with Mustang and Cougar trading the points lead back and forth right through the final race at Kent, Washington. Team Cougar was poised to win the series with cars in second and third place when disaster struck: one car failed to restart after a fuel stop and the other lost time after being black-flagged due to a fuel leak. The series ended Ford with 64 points, and Mercury with 62.
This car was restored to period correct condition by its current owners, Ross and Beth Myers of 3 Dog Garage. Originally driven by Dan Gurney, this is a significant car from one of America's most exciting racing eras.Source - AACA Museum
No auction information available for this vehicle at this time.
1967 Mercury Cougar Auction Sales
Recent Sales of the Mercury Cougar
(Data based on Model Year 1967 sales)
1967 Mercury Cougar XR-7 Chassis#: 7f93c565370 Sold for USD$33,000 2025 Mecum : Glendale | |
1967 Mercury Cougar GT Chassis#: 7f91s594414 Sold for USD$27,500 2025 Mecum : Kissimmee | |
1967 MERCURY COUGAR XR7 GT Chassis#: 7F93S638355 Sold for USD$38,500 2025 Barrett-Jackson : Scottsdale | |
1967 Mercury Cougar Coupe Chassis#: ia045256 Sold for USD$39,600 2024 Mecum : Kansas City | |
1967 Mercury Cougar Chassis#: 7f91c597037 Sold for USD$0 2024 Mecum : Harrisburg | |
1967 Mercury Cougar Chassis#: 7f91a523216 Sold for USD$19,800 2023 Mecum : Indy | |
1967 Mercury Cougar Chassis#: 7f91c527141 Sold for USD$37,400 2023 Mecum : Indy | |
1967 Mercury Cougar Coupe Sold for USD$19,250 2022 Mecum : Las Vegas | |
1967 Mercury Cougar GT Sold for USD$36,300 2022 Mecum : Chicago | |
1967 Mercury Cougar Sold for USD$25,250 2021 Fall Carlisle Auction | |
1967 MERCURY COUGAR XR7 Chassis#: 7F93C596531 Sold for USD$23,000 2021 Carlisle Auctions : Spring | ![]() ![]() |
1967 Mercury Cougar Sold for USD$23,100 2020 Mecum : Dallas | |
1967 MERCURY COUGAR COUPE Sold for USD$31,000 2020 McCormick's Auction # 68 | |
1967 MERCURY COUGAR CUSTOM CONVERTIBLE Chassis#: 7F93S615743 Sold for USD$55,000 2020 Barrett-Jackson : Scottsdale, AZ | |
1967 Mercury Cougar Sold for USD$8,300 2019 Spring Carlisle Auction | |
1967 MERCURY COUGAR XR7 2 DOOR HARDTOP Sold for USD$18,900 2019 McCormick's - # 66 | |
1967 MERCURY COUGAR DAN GURNEY SPECIAL Chassis#: 7F91C624840 Sold for USD$11,000 2019 Barrett-Jackson : Scottsdale, Az. | |
1967 Mercury Cougar Sold for USD$17,050 2019 Mecum : Kissimmee | |
1967 Mercury Cougar XR-7 Sold for USD$19,250 2019 Mecum : Kissimmee | |
1967 Mercury Cougar Sold for USD$14,200 2018 Leake - Dallas Fall 2018 |
Mercury Cougars That Failed To Sell At Auction
1967 Mercury Cougar's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1967 Mercury Cougar | 7f91c544412 | 2023 Mecum : Chattanooga | $35,000 | ||
1967 Mercury Cougar | 2021 Mecum : Chattanooga | $85,000 | |||
1967 Mercury Cougar XR-7 | 2019 Mecum : Kissimmee | ||||
1967 Mercury Cougar XR-7 | 2018 Mecum : Kansas City | $15,000 | |||
1967 Mercury Cougar | 2018 Mecum : Kansas City | $22,000 | |||
1967 Mercury Cougar XR-7 Vintage Race Car | 2018 Russo & Steele : Monterey | ||||
1967 Mercury Cougar | 2018 Carlisle Auction : Spring | ||||
1967 Mercury Cougar | 2018 Mecum : Kissimmee | $60,000 | |||
1967 Mercury Cougar | 2017 Mecum : Louisville | $9,000 | |||
1967 Mercury Cougar X | 2017 GAA : July | ||||
1967 Mercury Cougar | 2017 Silver Auction Jackson Hole | $7,600 | |||
1967 Mercury Cougar | 2017 Silver Auction Jackson Hole | $5,600 | |||
1967 Mercury Cougar Dan Gurney Special Coupe | 2017 Collector Car Toronto Spring Classic | $17,500 | |||
1967 Mercury Cougar Resto Mod | 2016 Mecum : Kansas City | $16,000 | |||
1967 Mercury Cougar | 7F93C624407 | 2016 Leake Auction : Dallas Spring | $7,900 | ||
1967 Mercury Cougar | 2016 Silver Auction Arizona in March | $4,250 | |||
1967 Mercury Cougar | 2016 Silver Auction Arizona in March | $4,750 | |||
1967 Mercury Cougar GT | 2015 Mecum : Seattle | $24,000 | |||
1967 Mercury Cougar XR7 289/225 HP, Automatic | 7F93C646829 | 2013 Mecum Auction Anaheim 2013 | |||
1967 Mercury Cougar Convertible | 2013 Leake Car Auctions Tulsa Ok | $15,000 | |||
1967 Mercury Cougar | 2012 Mecum's 25th Original Spring Classic Indianapolis | ||||
1967 Mercury Cougar | 2012 Mecum's 25th Original Spring Classic Indianapolis | ||||
1967 Mercury Cougar Coupe | 2011 Mecum Auctions St Paul Auction | ||||
1967 MERCURY COUGAR | 7F91C509529 | 2011 Silver Auction Portland | $5,000 | ||
1967 MERCURY COUGAR | 7F91C599004 | 2011 Russo & Steele Scottsdale, Arizona | |||
1967 Mercury Cougar Coupe | 2010 Mecum Auctions St. Charles Auction | $21,250 | |||
1967 Mercury Cougar | 2010 Mecum Auctions Des Moines, IA Auction | $17,000 | |||
1967 Mercury Cougar | 2010 Mecum Kansas City, MO | $8,800 | |||
1967 MERCURY COUGAR XR7 | 2010 Silver Auction Portland | $6,500 | |||
1967 MERCURY COUGAR | 2009 Palm Springs Exotic Car Auctions February 2009 | $7,100 |
Vehicles With Comparable Market Values
Similar sales to the $16,595 range.
2014 MERCEDES-BENZ GL550 Chassis#:4JGDF7DE3EA323065 Sold for $16,500 2025 Barrett-Jackson : Palm Beach | |
1949 International KB2 Pickup Chassis#:78186 Sold for $16,500 2025 Mecum : Houston | |
2003 Hummer H2 Chassis#:5grgn23u13h103703 Sold for $16,500 2025 Mecum : Houston | |
2013 Chevrolet 1500 Pickup Chassis#:3gcpcse0xdg113174 Sold for $16,500 2025 Mecum : Houston | |
1986 AMC Eagle Wagon Chassis#:2ccck385xgb706253 Sold for $16,500 2025 Mecum : Houston | |
2004 Chevrolet Silverado 2500 Pickup Chassis#:1gcgk23u64f211967 Sold for $16,500 2025 Mecum : Houston | |
1977 Ford LTD II Chassis#:7h30h266803 Sold for $16,500 2025 Mecum : Houston | |
1992 Chevrolet Camaro RS Convertible Chassis#:1g1fp33e1nl158845 Sold for $16,500 2025 Mecum : Houston | |
2003 Ford Excursion Limited Chassis#:1fmsu43p93eb66937 Sold for $16,500 2025 Mecum : Houston | |
1981 Chevrolet Corvette Coupe Chassis#:1g1ay8763bs409163 Sold for $16,500 2025 Mecum : Houston | |
1966 Ford Thunderbird Laundau Coupe Chassis#:6y87q166783 Sold for $16,500 2025 Mecum : Houston | |
1964 Chevrolet El Camino Chassis#:45680l145030 Sold for $16,500 2025 Mecum : Houston | |
1939 Ford Deluxe Tudor Sedan Chassis#:184905707 Sold for $16,500 2025 Mecum : Houston | |
2012 Chevrolet Silverado 2500 HD Pickup Chassis#:1gc1kyeg4cf183312 Sold for $16,500 2025 Mecum : Houston | |
2008 Mercedes-Benz CLK350 Convertible Chassis#:wdbtk56f58t094000 Sold for $16,500 2025 Mecum : Houston | |
2007 Ford Shelby GT Chassis#:1zvht82h375368534 Sold for $16,500 2025 Mecum : Houston | |
1971 Porsche 914 Targa Chassis#:4712913988 Sold for $16,500 2025 Mecum : Glendale | |
2011 Mercedes-Benz E550 Convertible Chassis#:wddkk7cf5bf083152 Sold for $16,500 2025 Mecum : Glendale | |
2014 Porsche Cayenne GTS Chassis#:wp1ad2a22ela73427 Sold for $16,500 2025 Mecum : Glendale | |
1985 Chevrolet Corvette Coupe Chassis#:1g1yy0786f5106562 Sold for $16,500 2025 Mecum : Glendale |
1967 Mercury Cougar
• Additional valuation insight and sales data• History
• Specifications
• Image gallery
• Other Mercury Cougar model years