1931 REO Royale Model 35 Victroria

The REO Motor Car Company was a Lansing, Michigan-based company that produced automobiles and trucks from 1905 to 1975. Ransom E. Olds was an entrepreneur who founded multiple companies in the automobile industry. In 1897 Olds founded the Olds Motor Vehicle Company and in 1905 left to establish a new company, REO Motor Car Company.

For 1931, the REO looked upmarket with two new eight-cylinder engines and the longer wheelbase Royale. The 1931 Reo Royale was a trendsetting design, introducing design elements that were a precedent for true automotive streamlining in the American market.

The Victoria Eight coupe was designed by Amos Northup. A tentative but important step in the direction of aerodynamics included a rounding of the grille and fenders, a dramatic difference compared to the still very square Flying Cloud from only a few years prior.