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1923 Cole Series 890 Coupe

    This car was built by J.J. Cole, founder of the Cole Motor Car Company, for his son, J.J. Cole, Jr. It was used as a test car for new technology that Cole was developing. This included four-wheel brakes, a new multi-disc clutch system, and balloon tires.

    Cole was a pioneer in balloon tires and introduced the first car to offer them as standard equipment with their 1923 models. The car was exhibited at the New York Auto Show where Harvey Firestone saw it. He wrote to Henry Ford that 'the Cole exhibit with balloon tires was the most popular exhibit there.' This car was owned by the car family until the 1980s and was stored in the old Cole factory until then. Of the 40,717 cars that Cole produced through 1925, this is one of only 77 known to exist.

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    1923 Cole Series 890

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