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The LaSalle, a new 'companion manufacturer' to Cadillac, was introduced in March 1927. They were built to similar quality and prestige as the Cadillac but were smaller and lighter, powered by a scaled-down L-head V8 engine, and offered at a lower price. The design was by a newly recruited individual named Harley Earl, who came from California to work in Detroit. Using inspiration from Hispano-Suiza, Earl penned a styling tour de force with a classic shape. The 1927 LaSalle has the distinction of being considered the first American car to have been styled from concept to reality. Up to this point in history, the cars had been designed by 'body engineers.'
This particular LaSalle Series 303 Five-Passenger Coupe by Fisher was shipped from the factory on April 9th, 1928, to the dealer at Bay City, Michigan. Much of its history has been unrecorded. In 1989 it was given a restoration by Al-Co Restorations in Magnolia, Texas which included a full engine rebuild with new pistons, bearings, and balancing. The car became part of the Merrick Auto Museum collection in 1996. Prior owners include Larry Digny of Princeton, Massachusetts.
The car is finished in maroon with black fenders, black body moldings, and light grey at the belt molding and around the windows. The upholstery is grey pleated cloth, and there are bud vases in the rear.By Daniel Vaughan | Jan 2020
This particular LaSalle Series 303 Five-Passenger Coupe by Fisher was shipped from the factory on April 9th, 1928, to the dealer at Bay City, Michigan. Much of its history has been unrecorded. In 1989 it was given a restoration by Al-Co Restorations in Magnolia, Texas which included a full engine rebuild with new pistons, bearings, and balancing. The car became part of the Merrick Auto Museum collection in 1996. Prior owners include Larry Digny of Princeton, Massachusetts.
The car is finished in maroon with black fenders, black body moldings, and light grey at the belt molding and around the windows. The upholstery is grey pleated cloth, and there are bud vases in the rear.By Daniel Vaughan | Jan 2020
2019 RM Sothebys : Hershey
Pre-Auction Estimates :
USD $40,000-USD $50,000
Sale Price :
USD $25,850
1928 LaSalle Model 303 Auction Sales
Recent Sales of the LaSalle Model 303
(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Sport Phaeton Sold for USD$49,500 2022 RM Sothebys : The Hershey Auction | |
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher Sold for USD$25,850 2019 RM Sothebys : Hershey | |
1928 LaSalle 4 Passenger Convertible Coupe Chassis#: 221417 Sold for USD$26,880 2019 Bonhams : Tupelo Auction | |
1928 Lasalle Series 303 Sold for USD$24,200 2018 Mecum : Hershey | |
1928 Lasalle Series 303 Phaeton Sold for USD$29,500 2016 Mecum : Kissimmee | |
1928 LaSalle Series 303 Town Sedan Chassis#: 217888 Sold for USD$14,796 2012 Aalholm Automobile Collection | |
1928 LaSalle Sport Phaeton Sold for USD$66,000 2010 Auctions America : Auburn Collector Car Auction | |
1928 LaSalle Model 303 Convertible Coupe Chassis#: 303220895 Sold for USD$66,000 2006 RM Auctions at Meadow Brook |
LaSalle Model 303s That Failed To Sell At Auction
1928 LaSalle Model 303's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1928 LaSalle Series 303 Sport Phaeton | 2022 RM Sothebys : Fort Lauderdale | $60,000 | $75,000 | ||
1928 LaSalle Sport Touring | 226213 | 2010 RM Auctions Vintage Motor Cars of Meadow Brook | $52,500 | $75,000 | $90,000 |
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1928 LaSalle Model 303
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