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LaSalle History

1928 LaSalle Model 303

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Sold for $25,850 at 2019 RM Sothebys : Hershey.
The LaSalle, a new 'companion manufacturer' to Cadillac, was introduced in March of 1927. They were built to similar quality and prestige as the Cadillac, but were smaller and lighter, powered by a scaled-down L-head V8 engine, and offered with a lower price. The design was by a newly recruited individual named Harley Earl, who came from California to work in Detroit. Using inspiration from Hispano-Suiza, Earl penned a styling tour de force with a classic shape. The 1927 LaSalle has the distinction of being considered the first American car to have been styled from concept to reality. Up to this point in history, the cars had been designed by 'body engineers.'

This particular LaSalle Series 303 Five-Passenger Coupe by Fisher was shipped from the factory on April 9th of 1928 to the dealer at Bay City, Michigan. Much of its history has been unrecorded. In 1989 it was given a restoration by Al-Co Restorations in Magnolia, Texas which included a full engine rebuild with new pistons, bearings, and balancing. The car became part of the Merrick Auto Museum collection in 1996. Prior owners include Larry Digny of Princeton, Massachusetts.

The car is finished in maroon with black fenders, black body moldings, and light grey at the belt molding and around the windows. The upholstery is grey pleated cloth, and there are bud vases in the rear.


By Daniel Vaughan | Jan 2020

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2019 RM Sothebys : Hershey

Pre-Auction Estimates :
USD $40,000-USD $50,000 
Sale Price :
USD $25,850

1928 LaSalle Model 303 Auction Sales

Recent Sales of the LaSalle Model 303

(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher
Sold for USD$25,850
  2019 RM Sothebys : Hershey
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  
1928 LaSalle 4 Passenger Convertible Coupe
Chassis#: 221417
Sold for USD$26,880
  2019 Bonhams : Tupelo Auction
 
1928 Lasalle Series 303
Sold for USD$24,200
  2018 Mecum : Hershey
 
1928 Lasalle Series 303 Phaeton
Sold for USD$29,500
  2016 Mecum : Kissimmee
 
1928 LaSalle Series 303 Town Sedan
Chassis#: 217888
Sold for USD$14,796
  2012 Aalholm Automobile Collection
 
1928 LaSalle Sport Phaeton
Sold for USD$66,000
  2010 Auctions America : Auburn Collector Car Auction
 
1928 LaSalle Model 303 Convertible Coupe
Chassis#: 303220895
Sold for USD$66,000
  2006 RM Auctions at Meadow Brook
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  

LaSalle Model 303s That Failed To Sell At Auction

1928 LaSalle Model 303's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1928 LaSalle Series 303 Sport Phaeton 2022 RM Sothebys : Fort Lauderdale $60,000$75,000
1928 LaSalle Sport Touring2262132010 RM Auctions Vintage Motor Cars of Meadow Brook$52,500$75,000$90,000

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1928 LaSalle Model 303 Profiles

1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
Chassis #: 303220895
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Cabriolet Sedan
Coachwork: Fisher
Chassis #: 226213
1928 LaSalle Model 303 vehicle information
Sport Phaeton
Coachwork: Fisher
Chassis #: 211324
1928 LaSalle Model 303 vehicle information
Coupe
Coachwork: Fisher
Engine #: 222238