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1940 Mercury Eight Series 09A Convertible Sedan / 210570 Vehicle Information

1940 Mercury Eight Series 09A photograph

1940 Mercury Eight Series 09A
Sold for $52,800 at 2007 The Hilton Head Sports & Classic Car Auction.
This 1940 Mercury Eight Convertible Sedan was offered for sale at the 2007 Sports and Classic Car Auction presented by The Worldwide Group, in Hilton Head Island, SC where it was estimated to sell for $50,000 - $100,000. It was offered without reserve.

The Mercury nameplate was the result of Edsel Ford who envisioned the it as a brand that would fall below the luxury brand of Lincoln but above the entry-level Fords. As much needed convincing to father, Henry, and other family members, the project was given the green light. By the close of the 1930s, cars were being assembled and producing with Mercury badges.

From the start, the Mercury brand was successful. It competed against General Motors products of Pontiac and Oldsmobile and it took a few years to assemble similar sales figures as these household names.

During the early 1940s, Mercury averaged around 80,000 units per year which put it in twelfth or thirteenth in the industry.

The name 'Mercury' is from the winged messenger god in Greek mythology. In keeping true to its name, the Mercury had performance and style. They sat on a wheelbase four-inches longer than the Ford, measuring 116 inches. Styling featured curved fenders, rounded body lines, and a crisp and pointy front end.

When production began, the Mercury was available in either two- or four-door 'beetleback' sedans, a notchback sedan coupe, and a convertible coupe. Prices ranged from around $915 to just over $1,000. In 1940, a convertible sedan was added to the line-up. Around 1,150 of this bodystyle were created as it was a one-year option and carried a hefty price tag.

This Convertible Sedan is finished in the rare and original color of Albacore Blue. The interior of this car is burgundy with a matching tan top. It has many factory options such as AM radio and factory heater that includes a defroster. Unusual for the era was the locking steering wheel, which helped in theft prevention. This technology would not become widely used throughout the market until the late 1960's.

On auction day this car was sold for $52,800, falling with the low end of the estimated value. It is a brilliant and rare automobile that is one of the few remaining survivors of this bodystyle in modern times.


By Daniel Vaughan | Nov 2007



2007 The Hilton Head Sports & Classic Car Auction

Pre-Auction Estimates :
USD $50,000-USD $100,000 
Sale Price :
USD $52,800

1940 Mercury Eight Series 09A Auction Sales

Recent Sales

(Data based on Model Year 1940 sales)
1940 Mercury Eight
Sold for USD$26,400
  2021 Mecum : Las Vegas
 
1940 Mercury Eight Convertible Sedan
Sold for USD$49,500
  2021 Mecum : Houston 2021
 
1940 MERCURY CUSTOM CONVERTIBLE
Chassis#: 09A768235436D
Sold for USD$55,000
  2020 Barrett-Jackson : Scottsdale, AZ
 
1940 Mercury Eight Club Convertible
Sold for USD$17,600
  2019 Mecum : Chicago
 
1940 Mercury Eight Convertible
Sold for USD$23,100
  2019 Mecum : Las Vegas
 
1940 Mercury Sedan Street Rod
Sold for USD$27,500
  2019 Mecum : Dallas
 
1940 Mercury Series 09A Convertible Sedan
Sold for USD$22,000
  2019 Mecum : Houston
 
1940 Mercury Convertible Sedan
Chassis#: 99A-218781
Sold for USD$44,800
  2018 RM Auctions : Dingman Collection
 
1940 MERCURY CUSTOM COUPE
Chassis#: NCS96064
Sold for USD$38,500
  2018 Barrett-Jackson : Northeast
 
1940 MERCURY 99A
Chassis#: 99A245146
Sold for USD$82,500
  2018 Barrett-Jackson : Scottsdale
 
1940 MERCURY CONVERTIBLE SEDAN
Chassis#: 09A229884
Sold for USD$25,300
  2017 Barrett-Jackson : Las Vegas
 
1940 Mercury Sedan
Sold for USD$11,750
  2017 Silver Auction - Portland/Vancouver
 
1940 Mercury Convertible
Sold for USD$34,000
  2016 Silver Auction - Sun Valley
 
1940 Mercury Pro Street
Sold for USD$18,500
  2016 Mecum : Harrisburg
 
1940 Mercury Eight
Sold for USD$17,750
  2016 Silver Auction - Arizona in January 2016
 
1940 Mercury
Sold for USD$58,500
  2016 Silver Auction - Arizona in January 2016
 
1940 Mercury Deluxe
Sold for USD$24,750
  2015 Carlisle Auctions Fall Auction
 
1940 Mercury Convertible Sedan
Sold for USD$27,500
  2015 Mecum - Rogers'Classic Car Museum 2015
 
1940 Mercury
Sold for USD$37,500
  2015 Silver Auction - Arizona in January
 
1940 Mercury 2 Door Club Convertible
Sold for USD$77,000
  2015 Russo & Steele : Scottsdale
 

Vehicles That Failed To Sell

1940 Mercury Eight Series 09A's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1940 Mercury Eight Convertible 2019 Mecum : Harrisburg$25,000  
1940 Mercury Coupe Custom by Rudy Rodriguez99A-2039392018 RM Sothebys : The Petersen Automotive Museum $125,000$175,000
1940 Mercury Convertible 2018 Mecum : Las Vegas$60,000  
1940 Mercury Convertible 2018 Collector Car Toronto Fall Classic  $60,000
1940 Mercury Convertible 2017 Mecum : Dallas$38,000  
1940 Mercury Coupe Street Rod 2017 Mecum : Indianapolis$43,000  
1940 Mercury Coupe Custom 2017 Auctions America : Auburn Spring $75,000$100,000
1940 MERCURY 4 DOOR SEDAN 2017 McCormick's # 62$13,000  
1940 Mercury Sedan 2017 Silver Auction Arizona in January 2017$13,800  
1940 Mercury Eight Convertible 2016 GAA : October$29,000  
1940 Mercury Convertible 2016 GAA : July 2016$32,500  
1940 Mercury Convertible Sedan 2016 Mecum Portland$22,000  
1940 MERCURY CUSTOM CONVERTIBLE16348J2015 Mecum Anaheim$60,000  
1940 MERCURY SUPER DELUXE CONVERTIBLE 2015 Mecum Harrisburg$26,000  
1940 Mercury Cabriolet Street Rod 2015 Mecum : Denver$32,000  
1940 Mercury Eight Convertible Sedan 2012 Mecum Auctions Kansas City MO   
1940 Mercury Coupe 2012 Mecum Auctions Kansas City MO$20,500  
1940 Mercury Convertible 2011 Best in Class Concours Winner99A1217622012 Mecum Monterey, CA$135,000  
1940 Mercury Two-Door Club Convertible99A2247262012 RM Auctions St. Johns, Michigan$37,500$50,000$70,000
1940 MERCURY 4 DOOR CONVERTIBLE16348J2011 McCormick's Auction 51Palm Springs, California$55,000  
1940 Mercury Custom 2010 Auctions America : Auburn Collector Car Auction$70,000  
1940 MERCURY COUPE 2010 McCormick's Auction #48   
1940 Mercury Lead Sled 2-Door Coupe 2009 Mecum Kissimmee, FL Auction$37,000  
1940 Mercury 2-Door Coupe Street Rod 2008 Mecum High Performance Auction at Kissimmee, FL$53,000  
1940 Mercury 2 Door Coupe 2004 Michigan Spring International Classic Car Auction$12,500  
1940 Mercury Super Deluxe Four Door 2004 The Florida Collector Car Auction$11,300  
1940 Mercury Four Door Town Sedan 2002 Michigan Fall Classic Car Auction The Kughn Collection$8,000  

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