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Introduced in 1927, LaSalle was conceived as a baby Cadillac. Wanting the La Salle to be considerably more stylish than the Cadillac, President of GM Larry Fisher hired a young stylist from Cadillac's California distributor to aid in the design of the new junior series. Harley Earl was given the job as a consultant to design the new La Salle.
The new design styling for the 1934 model was dramatic and eye-catching. High-set headlamps in bullet-shaped pods flanked a tall, narrow v-shaped radiator, along with curvy 'pontoon' fenders at both ends. Wheels were encased in smart chromed discs while hood vent doors gave way to portholes. The bumpers emulated the shape of twin slim blades separated by two bullets, similar to the 1927 Cadillacs. All models showcased Fleetwood bodywork and rear-hinged front doors.
The Indianapolis 500 chose LaSalle as the pace car for 1934.By Daniel Vaughan | Mar 2020
The new design styling for the 1934 model was dramatic and eye-catching. High-set headlamps in bullet-shaped pods flanked a tall, narrow v-shaped radiator, along with curvy 'pontoon' fenders at both ends. Wheels were encased in smart chromed discs while hood vent doors gave way to portholes. The bumpers emulated the shape of twin slim blades separated by two bullets, similar to the 1927 Cadillacs. All models showcased Fleetwood bodywork and rear-hinged front doors.
The Indianapolis 500 chose LaSalle as the pace car for 1934.By Daniel Vaughan | Mar 2020
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1934 LaSalle Series 350 Auction Sales
Recent Sales of the LaSalle Series 350
(Data based on Model Year 1934 sales)
1934 LASALLE SERIES 350 COUPE Chassis#: 215992 Sold for USD$49,280 2023 Gooding & Company : Estate of Mark Smith Auction | |
1934 LASALLE SERIES 350 CONVERTIBLE COUPE Chassis#: 214970 Sold for USD$53,760 2023 Gooding & Company : Estate of Mark Smith Auction | |
1934 La Salle Convertible Coupe Sold for USD$151,250 2013 Worldwide Auctions - Auburn | |
1934 LaSalle Series 50 Convertible Coupe Chassis#: 541 Sold for USD$126,500 2011 Gooding and Company - The Amelia Island Auction | |
1934 LaSalle Series 350 Sold for USD$99,000 2007 Vintage Motor Cars at Amelia Island | |
1934 LaSalle Series 350 Convertible Coupe Chassis#: 2104075 Sold for USD$143,000 2005 Vintage Motor Cars at Meadow Brook Hall | |
1934 LaSalle Series 350 Conv. Coupe Sold for USD$82,500 2003 Carail Museum |
LaSalle Series 350s That Failed To Sell At Auction
1934 LaSalle Series 350's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1934 LaSalle Series 50 Convertible Coupe | 2017 RM Sothebys : Hershey | $140,000 | $160,000 | ||
1934 LaSalle Convertible Coupe | 2010 Auctions America : Auburn Collector Car Auction | $75,000 | |||
1934 LaSalle Series 50 Convertible Coupe | 2010 Leake Auctions Tulsa, Oklahoma | $90,000 | |||
1934 LaSalle Convertible Coupe | 541 | 2010 RM Auctions Automobiles of Arizona | $100,000 | $140,000 | $180,000 |
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1934 LaSalle Series 350
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