1954 Mercury Monterey Woodie Wagon / 54LA30590M Vehicle Information

1954 Mercury Monterey photograph

1954 Mercury Monterey photograph

1954 Mercury Monterey photograph

1954 Mercury Monterey1954 Mercury Monterey1954 Mercury Monterey
Sold for $35,750 at 2007 Monterey Sports and Classic Car Auction.
The Mercury marque was introduced by Ford in 1939 and aimed at the upscale market. The Monterey models were introduced in 1950 and were the most expensive and luxurious vehicle in Mercury's lineup. A few years later, in 1953, Mercury moved the six-passenger wagon into the Monterey lineup. There was a third seat which made it able to accommodate up to eight-passengers.

1954 was a big year for Mercury, with the introduction of the V8 flathead engine which served as a replacement for the overhead-valve 'Y-Block' V8. Ford had originally introduced the flathead in 1932 with Mercury's benefiting from years of design, use, testing, and experimentation. It was larger with over 160 horsepower and 238 foot-pounds of torque. Another important feature on the Mercury cars for 1954 was a ball joint suspension in the front, allowing for sharper handling and a better ride.

This 1954 Mercury Monterey Woodie Wagon has spent its entire life in California. In its present owner's care, the car has been used as a daily driver. It has been fitted with a sound system that cost $2,500 when new. It has a custom made longboard that measures over 11 feet. The board was built by noted surfboard builder Hank Byzak in matching colors to the car.

This car was featured in the 'So Cal Woodies 2007' and was brought to the Monterey Sports & Classic Car Auction presented by RM Auctions, where it had an estimated value of $40,000 - $50,000. It was offered without reserve and sold for a high bid of $35,750 including buyer's premium.


By Daniel Vaughan | Sep 2008


2007 Monterey Sports and Classic Car Auction

Pre-Auction Estimates :
USD $40,000-USD $50,000 
Sale Price :
USD $35,750

1954 Mercury Monterey Auction Sales

Recent Sales

(Data based on Model Year 1954 sales)
1954 MERCURY MONTEREY CONVERTIBLE
Chassis#: AZ376094
Sold for USD$41,800
  2020 Barrett-Jackson : Fall Auction
 
1954 Mercury Monterey Sun Valley
Chassis#: 54LA33382M
Sold for USD$26,950
  2020 RM Sothebys : Auburn Fall Auction
 
1954 Mercury Monterey Sun Valley
Chassis#: 54ME49045M
Sold for USD$20,160
  2019 Bonhams : Tupelo Auction
 
1954 MERCURY MONTEREY CONVERTIBLE
Chassis#: 54SL85593M
Sold for USD$51,700
  2019 Barrett-Jackson : Palm Beach
 
1954 Mercury Monterey Sun Valley
Sold for USD$46,200
  2019 Mecum : Houston
 
1954 Mercury Monterey Station Wagon
Chassis#: 54LA29190M
Sold for USD$48,400
  2019 RM Sothebys : Fort Lauderdale
 
1954 Mercury Monterey Sun Valley
Sold for USD$24,200
  2019 Mecum : Kissimmee
 
1954 MERCURY SUN VALLEY CUSTOM COUPE
Chassis#: 54ME10267M
Sold for USD$27,500
  2018 Barrett-Jackson : Scottsdale
 
1954 MERCURY MONTEREY SUN VALLEY 2 DR
Sold for USD$59,850
  2017 McCormick's Auction # 63
 
1954 MERCURY MONTEREY
Sold for USD$18,500
  2017 Leake - Tulsa
 
1954 MERCURY MONTEREY
Chassis#: 54SL28692M
Sold for USD$20,900
  2017 Barrett-Jackson : Scottsdale
 
1954 MERCURY SUN VALLEY
Chassis#: 160FH5418272
Sold for USD$38,500
  2017 Barrett-Jackson : Scottsdale
 
1954 MERCURY SUN VALLEY
Sold for USD$22,838
  2016 McCormick's - # 61
 
1954 Mercury Monterey
Chassis#: 54LA30224M
Sold for USD$14,000
  2016 Mecum : Anaheim
 
1954 MERCURY MONTEREY
Chassis#: 54SL40493M
Sold for USD$18,150
  2016 Barrett-Jackson : Las Vegas
 
1954 MERCURY MONTEREY CUSTOM HARDTOP
Chassis#: 54ME23802M
Sold for USD$110,000
  2016 Barrett-Jackson : Scottsdale, AZ
 
1954 Mercury Monterey Convertible
Sold for USD$25,000
  2016 Mecum : Kissimmee
 
1954 Mercury Monterey Convertible
Sold for USD$23,000
  2016 Mecum : Kissimmee
 
1954 Mercury Monterey Custom
Sold for USD$19,500
  2015 Mecum : Austin
 
1954 Mercury Monteray
Sold for USD$11,000
  2015 Carlisle Auctions: Lakeland Fall Auction
 

Vehicles That Failed To Sell

1954 Mercury Monterey's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1954 Mercury Monterey Convertible 2019 Mecum : Indianpolis$23,000  
1954 Mercury Monterey Sun Valley 2019 Mecum : Kissimmee$22,000$20,000$25,000
1954 Mercury Monterey 2018 Carlisle Auction : Fall Carlisle   
1954 Mercury Monterey Sun Valley54SL83083M2018 RM Auctions : Auburn Fall   
1954 Mercury Monterey 2018 Mecum : Indianapolis$14,000  
1954 Mercury Monterey Sun Valley Hardtop 2017 Collector Car Toronto Fall Classic$44,000  
1954 Mercury Sun Valley 2015 Mecum : Austin$45,000  
1954 Mercury Sun Valley Hardtop 2015 Mecum : Houston $55,000 
1954 Mercury Monterey Sun Valley 2014 Silver Auction Sun Valley$39,500  
1954 Mercury Monterey Custom Coupe 2014 Auctions America : California$60,000  
1954 Mercury Monterey54SL87055M2013 Mecum Auction Anaheim 2013$12,000  
1954 Mercury Monterey 2013 Silver Auction Ft McDowell, Arizona$15,000  
1954 Mercury Monterey Coupe 460 CI, Automatic 2012 Mecum St Charles, Il$5,000  
1954 Mercury Sun Valley 350/350 HP, Automatic 2012 Mecum Dallas, TX$17,500  
1954 Mercury Sun Valley 2-Door Hardtop 256 CI, Automatic 2012 Mecum's 25th Original Spring Classic Indianapolis   
1954 MERCURY MONTEREY 2 DOOR HARDTOP 2011 Auctions America Fall Carlisle$27,000  
1954 MERCURY MONTEREY HARD TOP 2011 Auctions America Fort Lauderdale$29,000  
1954 Mercury Monterey 4-Door 2011 Mecum Auctions Kissimmee, FL Auction$9,750  
1954 Mercury Monterey 2-Door 2011 Mecum Auctions Kissimmee, FL Auction$23,000  
1954 Mercury Monterey 2-Door 2011 Mecum Auctions Kissimmee, FL Auction$15,000  
1954 Mercury Sun Valley54ME36296M2011 Russo & Steele Scottsdale, Arizona   
1954 Mercury Monterey Hard Top 2010 RM Auctions Classic Car Auction of Michigan$26,000  
1954 Mercury Monterey Two Door Hardtop 2009 Collector Cars of Fort Lauderdale$13,000  
1954 MERCURY MONTEREY 2DR COUPE 2008 Palm Springs Exotic Car Auctions February 2008$12,250  
1954 Mercury Monterey 2003 Michigan Fall Classic Car Auction$3,500  
1954 MERCURY MONTEREY 2 DOOR HARD TOP 2003 Kruse Auction Auburn, IN$0  
1954 MERCURY MONTEREY WOODY WAGON 2002 Kruse Auction Auburn, IN$24,000  
1954 MERCURY MONTEREY TWO DOOR HARDTOP 2001 Kruse Auction Branson, MO$11,000  
1954 MERCURY MONTEREY WOODY WAGON 2001 Kruse Auction Ft. Lauderdale, FL$27,500  

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1954 Mercury Monterey

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