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1953 Oldsmobile Ninety-Eight Navigation
In the spring of 1953, Oldsmobile debuted a limited-edition custom convertible created from the top of the line model 98, which was called the Fiesta. Equipped with a cut-down, wraparound windshield, unique exterior trim, special leather interior and a very high level of standard equipment, the Fiesta was the most luxurious and most powerful Oldsmobile offered in 1953. The production Fiesta car was priced at $5,715 and only 458 examples were produced. It is believed that fewer than 50 survive. This particular car has received a comprehensive, professional restoration.
It was also the most expensive-nearly twice the price of the 98 model convertible on which it was based. While only 458 Fiestas were sold in its one year of production, this striking car generated significant interest at those Olds dealerships that received one and provided a tantalizing hint of what was to come for Oldsmobile, from the dramatically curved windshield to the 'spinner' wheel covers which stated a trend that swept through the industry. The Fiesta's influence would be seen and felt for years to come.
The Kughn Collection purchased this car from Dennis Down and Charles Cawley. It wears an older restoration which had been done to a very high-point condition, and it remains in very good overall condition. It has a metallic finish in Cadet Blue over Acacia Blue with a matching interior. The car has a rear-mounted Continental kit spare and the steering wheel hub announces 'Power Steering.' The odometer shows 80,169 miles, which may well be the actual mileage from new.
It was also the most expensive-nearly twice the price of the 98 model convertible on which it was based. While only 458 Fiestas were sold in its one year of production, this striking car generated significant interest at those Olds dealerships that received one and provided a tantalizing hint of what was to come for Oldsmobile, from the dramatically curved windshield to the 'spinner' wheel covers which stated a trend that swept through the industry. The Fiesta's influence would be seen and felt for years to come.
The Kughn Collection purchased this car from Dennis Down and Charles Cawley. It wears an older restoration which had been done to a very high-point condition, and it remains in very good overall condition. It has a metallic finish in Cadet Blue over Acacia Blue with a matching interior. The car has a rear-mounted Continental kit spare and the steering wheel hub announces 'Power Steering.' The odometer shows 80,169 miles, which may well be the actual mileage from new.
2014 RM Auctions - Amelia Island
Pre-Auction Estimates :
USD $120,000-USD $160,000
Sale Price :
USD $181,500
1953 Oldsmobile Ninety-Eight Auction Sales
Recent Sales of the Oldsmobile Ninety-Eight
(Data based on Model Year 1953 sales)
1953 Oldsmobile 98 Convertible Chassis#: 539m17348 Sold for USD$104,500 2025 Mecum : Houston | |
1953 Oldsmobile Ninety-Eight Convertible Chassis#: 62639247901SC Sold for USD$31,900 2024 RM Sothebys : Hershey | ![]() ![]() |
1953 Oldsmobile Ninety-Eight Fiesta Chassis#: 539M41574 Sold for USD$140,000 2024 Broad Arrow : Monterey | ![]() ![]() |
1953 Oldsmobile Ninety-Eight Fiesta Chassis#: 539M27525 Sold for USD$109,200 2023 Broad Arrow : Monterey Jet Center | ![]() ![]() |
1953 Oldsmobile Holiday Coupe Sold for USD$29,700 2023 Mecum : Glendale | |
1953 OLDSMOBILE FIESTA CONVERTIBLE Chassis#: 539M42693 Sold for USD$220,000 2023 Barrett-Jackson : Scottsdale, Az. | |
1953 Oldsmobile 98 Convertible Sold for USD$44,000 2023 Mecum : Kissimmee | |
1953 Oldsmobile Ninety-Eight Convertible Chassis#: 539B2664 Sold for USD$65,000 2022 Broad Arrow Auctions : Monterey Jet Center Auction | ![]() ![]() |
1953 Oldsmobile Ninety-Eight Holiday Hardtop Coupe Chassis#: R441539 Sold for USD$21,450 2021 RM Auctions : Auburn Fall | |
1953 Oldsmobile Ninety-Eight Holiday Hardtop Coupe Chassis#: 539M34206 Sold for USD$22,550 2021 RM Auctions : Auburn Fall | |
1953 Oldsmobile Fiesta Convertible Sold for USD$110,000 2020 Mecum : Indy | |
1953 OLDSMOBILE FIESTA CONVERTIBLE Chassis#: 539M39780 Sold for USD$82,500 2020 Barrett-Jackson : Scottsdale, AZ | |
1953 Oldsmobile Fiesta Convertible Sold for USD$99,000 2020 Mecum Auctions : Kissimmee | |
1953 Oldsmobile Ninety-Eight Fiesta Convertible Sold for USD$80,300 2019 RM Auctions : Auburn Fall | |
1953 OLDSMOBILE 98 CONVERTIBLE Chassis#: 539M22157 Sold for USD$31,900 2019 Barrett-Jackson : Palm Beach | |
1953 Oldsmobile 98 Fiesta Convertible Chassis#: 539M37898 Sold for USD$137,500 2018 Worldwide Auctioneers : Auburn Auction | |
1953 Oldsmobile 98 Convertible Chassis#: 539K4662 Sold for USD$37,400 2018 RM Sothebys : Auburn Spring | |
1953 OLDSMOBILE 98 CONVERTIBLE Chassis#: 539M17348 Sold for USD$110,000 2018 Barrett-Jackson : Palm Beach | |
1953 OLDSMOBILE 98 CONVERTIBLE Chassis#: 539W6350 Sold for USD$110,000 2018 Barrett-Jackson : Scottsdale | |
1953 OLDSMOBILE FIESTA CONVERTIBLE Chassis#: 539M42693 Sold for USD$247,500 2018 Barrett-Jackson : Scottsdale |
Oldsmobile Ninety-Eights That Failed To Sell At Auction
1953 Oldsmobile Ninety-Eight's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1953 Oldsmobile Fiesta | 2019 Fall Carlisle Auction | ||||
1953 Oldsmobile Ninety-Eight Fiesta | 539M37898 | 2018 RM Sothebys : Fort Lauderdale | $130,000 | $150,000 | |
1953 Oldsmobile 98 Custom | 2018 Mecum : Kissimmee | $27,000 | |||
1953 Oldsmobile 98 Fiesta | 2017 GAA : November | $125,000 | |||
1953 Oldsmobile 98 Convertible | 2017 Collector Car Toronto Fall Classic | $67,000 | |||
1953 Oldsmobile Starfire 98 Convertible | 538M15126 | 2016 Dragone : The Boston Cup Auction | $45,000 | $65,000 | |
1953 Oldsmobile 98 Convertible | 2016 Auctions America : Santa Monica | $70,000 | |||
1953 Oldsmobile 98 Convertible | 2016 Mecum : Kissimmee | $45,000 | |||
1953 Oldsmobile 98 Holiday Coupe | 2014 Auctions America Auburn Spring | $35,000 | |||
1953 Oldsmobile 98 Convertible | 2013 Auctions America Auburn Fall | $39,000 | |||
1953 Oldsmobile 98 Convertible | 2012 Auctions America Auburn Fall | $54,000 | |||
953 Oldsmobile Fiesta Convertible 303 CI, Automatic | 2012 Mecum's 25th Original Spring Classic Indianapolis | $105,000 | |||
1953 Oldsmobile Fiesta Convertible | 2012 Mecum Kansas City, MO | $105,000 | |||
1953 Oldsmobile Fiesta Convertible | 2012 Mecum Auctions Kissimmee Florida | $115,000 | |||
1953 Oldsmobile Fiesta Convertible | 2011 Mecum Auctions Monterey, CA The Daytime Auction | $130,000 | |||
1953 Oldsmobile 98 Convertible | 2011 Leake Auction, San Antonio, Texas | $97,500 | |||
1953 Oldsmobile Fiesta Convertible | 2010 Mecum Dana Mecum's Original Spring Classic Auction | $135,000 | |||
1953 Oldsmobile Fiesta Convertible | 2010 Mecum Kissimee Auction | $150,000 | |||
1953 Oldsmobile Fiesta Convertible | 539M41439 | 2010 Gooding and Company Scottsdale Auction | $100,000 | $175,000 | $225,000 |
1953 Oldsmobile Fiesta Convertible | 2009 Mecum Kansas City Auction | $142,500 | |||
1953 Oldsmobile Fiesta Convertible | 2009 Mecum St. Charles Auction | $145,000 | |||
1953 Oldsmobile Fiesta Convertible | 2009 Mecum Original Spring Classic Auction 22nd Year | $175,000 | |||
1953 Oldsmobile Fiesta Convertible | 2009 Mecum Original Spring Classic Auction 22nd Year | $145,000 | |||
1953 Oldsmobile Fiesta Convertible | 2009 Collector Cars of Fort Lauderdale | $170,000 | |||
1953 OLDSMOBILE HOLIDAY 98 | 2009 Silver Auction Arizona in January | $18,500 | |||
1953 OLDSMOBILE 98 ROCKET | 2008 Silver Auction Arizona in January | $11,100 | |||
1953 Oldsmobile Holiday Coupe | 2007 Mecum High Performance Auction at St. Charles, Il | $17,000 | |||
1953 Oldsmobile 98 Fiesta Convertible | 2004 The Florida Collector Car Auction | $93,000 | |||
1953 Oldsmobile Fiesta Convertible | 2003 Vintage Motor Cars at Meadow Brook Hall | $82,500 | |||
1953 OLDSMOBILE FIESTA CONVERTIBLE | 2002 Kruse Auction Auburn, IN | $73,000 |
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1953 Oldsmobile Ninety-Eight
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