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The LaSalle marque was launched in 1927 to fill the price gap in General Motors' product portfolio. It was a companion brand to Cadillac with similar size and scale but priced at a lower point. The styling largely mirrored that of Cadillac, but its performance was improved thanks to the smaller chassis (134-inch wheelbase - six inches shorter than Cadillac's). Production of the LaSalle continued through 1940.
The 1930 LaSalle was offered with six bodies produced by Fleetwood and seven by Fisher. The 340 cubic-inch V8 engine was rated at 90 horsepower.
This 1930 LaSalle was ordered by Mr. Ron Pulitzer, who selected a gray exterior with a black top and fenders. The leather interior was an uncommon color of Borgia Wine. This Marmon left the factory with wire wheels and two fender-mounted spares and shipped to Brooklyn, New York, on February 21, 1930.
After World War II, the Marmon was re-discovered in an Ohio field. A Mr. Brian Coffee is believed to have acquired the Convertible Coupe and partially disassembled the bodywork for restoration. After two decades of ownership, little progress had been made; Mr. Coffee sold the LaSalle to the current caretaker in January 2018. A comprehensive restoration soon commenced, with its body stripped to bare metal before being repainted in its color scheme of cream and black. The top was reconstructed from a period photograph, and special leather was sourced to match the original's hue.
The restoration took three years to complete.By Daniel Vaughan | Feb 2024
The 1930 LaSalle was offered with six bodies produced by Fleetwood and seven by Fisher. The 340 cubic-inch V8 engine was rated at 90 horsepower.
This 1930 LaSalle was ordered by Mr. Ron Pulitzer, who selected a gray exterior with a black top and fenders. The leather interior was an uncommon color of Borgia Wine. This Marmon left the factory with wire wheels and two fender-mounted spares and shipped to Brooklyn, New York, on February 21, 1930.
After World War II, the Marmon was re-discovered in an Ohio field. A Mr. Brian Coffee is believed to have acquired the Convertible Coupe and partially disassembled the bodywork for restoration. After two decades of ownership, little progress had been made; Mr. Coffee sold the LaSalle to the current caretaker in January 2018. A comprehensive restoration soon commenced, with its body stripped to bare metal before being repainted in its color scheme of cream and black. The top was reconstructed from a period photograph, and special leather was sourced to match the original's hue.
The restoration took three years to complete.By Daniel Vaughan | Feb 2024
2023 RM Sothebys : Hershey
Pre-Auction Estimates :
USD $40,000-USD $60,000
Sale Price :
USD $44,000
1930 LaSalle Model 340 Auction Sales
Recent Sales of the LaSalle Model 340
(Data based on Model Year 1930 sales)
1930 LaSalle Series 345 All-Weather Phaeton Chassis#: 610649 Sold for USD$95,200 2024 Worldwide Auctioneers : Enthusiast Auction | |
1930 LaSalle Series 340 Convertible Coupe by Fisher Sold for USD$44,000 2023 RM Sothebys : Hershey | |
1930 Lasalle 340 Sedan Sold for USD$18,500 2018 Carlisle Auction : Fall Carlisle | |
1930 LaSalle 340 Sedan Sold for USD$17,750 2018 GAA : Jerry & June Smith Collection | |
1930 LaSalle Convertible Coupe Sold for USD$71,000 2018 Leake Auction : Oklahoma City | |
1930 LaSalle V-8 Fleetshire Phaeton by Fleetwood Chassis#: 8721020 Sold for USD$64,400 2018 RM Sothebys : Scottsdale, Az. | |
1930 LaSalle 340 Phaeton Chassis#: 605803 Sold for USD$66,000 2017 Carlisle Auctions : Fall Carlisle | |
1930 La Salle Four-Passenger Phaeton Chassis#: 605083 Sold for USD$60,500 2017 The Auburn Auction : Worldwide Auctioneers | |
1930 LaSalle 340 Five-Passenger Fleetshire Phaeton by Fleetwood Sold for USD$82,500 2015 RM Sotheby's Hershey Auction | |
1930 LaSalle 340 Seven-Passenger Fleetlands Touring by Fleetwood Sold for USD$82,500 2015 RM Sotheby's Hershey Auction | |
1930 LaSalle All-Weather Phaeton Chassis#: 610649 Sold for USD$66,000 2012 RM Auctions at Amelia Island, Fla | |
1930 LASALLE 340 SEDAN Chassis#: 612174 Sold for USD$37,400 2011 Barrett-Jackson - Scottsdale 2011 | |
1930 LaSalle Model 340 Town Sedan Sold for USD$49,500 2007 Vintage Motor Car Auction at Meadow Brook Hall | |
1930 LaSalle 5 Passenger Sedan Chassis#: 612308 Sold for USD$11,825 2004 Vintage Motor Cars and Boats at the Houston Classic | |
1930 LA SALLE PHAETON Sold for USD$51,750 2004 Bonhams - MOTORCARS BROOKLINE | |
1930 LASALLE 340 FLEETWOOD PHAETON Sold for USD$47,300 2001 Barrett-Jackson - Scottsdale 2001 |
LaSalle Model 340s That Failed To Sell At Auction
1930 LaSalle Model 340's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1930 Lasalle 340 Sedan | 2018 Carlisle Auction : Spring | ||||
1930 La Salle 340 Roadster | 607852 | 2017 Artcurial : Retromobile | $180,000 | $260,000 | |
1930 La Salle Series 340 Seven-Passenger Sedan | 614857 | 2011 H & H Pavilion Gardens | |||
1930 LaSalle Five Passenger Phaeton | 8721020 | 2006 RM Auctions at Meadow Brook | $55,000 | $90,000 | $120,000 |
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1930 LaSalle Model 340
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