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Rolls-Royce History

1910 Rolls-Royce Silver Ghost

Chassis number : 1392

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Sold for $2,535,000 at 2021 Gooding & Company : Pebble Beach Concours Auction.
This magnificent and incredibly tall 1910 Rolls-Royce Silver Ghost Double Pullman Limousine remains in its original condition, and has been nicknamed the 'Mary Rose.' The name was taken from a short story by Peter Pan's creator, J.M. Barrie, a supernatural tale of the strange disappearance of a little girl on a tiny Hebridean island, who reappears to her parents unaged and unchanged many years later.

This Silver Ghost was ordered by Douglas Fletcher, Esq., of Avoch, Scotland, and coached by S & A Fuller Coachworks of Bath, England. It is believed to be the first Silver Ghost fitted with electric lights. Upon Fletcher's demise in 1929, the car was sequestered on the Black Isle of Scotland and remained undisturbed for 25 years.

The car was found in the mid-fifties locked up in a dark building. Other than a patch of paint faded by a stream of light from the small window, the Ghost returned to the outside world unaltered by its long incarceration. It was eventually purchased from the Fletcher estate and superbly preserved with its original interior, which it retains to this day. Numerous collectors have enjoyed Rolls-Royce #1392, and each has taken particular care to preserve its originality, with minimal refinishing. In 2010, this Ghost was awarded the Lucius Beebe Award at Pebble Beach Concours - an award named for a 'bon vivant' who traveled by private Pullman car in grand style similar to this example. This automobile has taken part in numerous rallies, and one cannot help but reflect on how, despite many changes in its surroundings, the Silver Ghost endures - largely unchanged.

Since then, only sympathetic maintenance has been done to maintain the car's originality. The paintwork shows the true art of the coach painter; the painter's original brush strokes are still visible.

Sold for $2,535,000 at 2021 Gooding & Company : Pebble Beach Concours Auction.
This 1910 Rolls-Royce 40/50 HP Silver Ghost Pullman Limousine is equipped with a 7,428cc inline L-head 6-cylinder engine with a single Updraft carburetor and delivering 50 horsepower at 1,500 RPM. There is a three-speed manual gearbox and rear-wheel mechanical drum brakes. The coachwork is by S & A Fuller Coachworks of Bath, England who crafted wooden window casements and curved corner windows. The width of the rear comparment extends past the doors and concludes in the tulip-shaped rear line.

This Rolls-Royce was ordered new by Mr. J. Douglas Fletcher, Esq., of Avoch, Scotland, and the chassis was dispatched to the coachbuilder on October 19, 1910. The order sheet specified brass fittings throughout and is believed to be the first SIlver Ghost to be fitted with electric lights. Additional specific requested concerned the tire selection, steering rake, spring rate, and gear ratios.

When Mr. Fletcher passed away in 1929, the car was sequestered in a darkened building on the Black Isle of Scotland. It remained undisturbed in storage for 25 years before being purchased from the Fletcher estate, preserved just as it had been stored, including its original interior, which it retains to this day.

The car has been cared for by numerous US- and UK-based collectors, preserving its originality and character. The interior contains a rare quad-faced Elliott instrument array, which is complemented by a double-faced Elliott in the rear compartment, making 1392 among the first cars to include rear instrumentation. There is a speaking tube, original seat cloth and cushions, headliner, carpets, and privacy shades. Above the retractable window panes, subtle air ventilation controls remain in place.

The current owner acquired this Rolls-Royce in 2006. The car wears its original color combination of black with claret-maroon. More recently, the car was brought back to concours standards while giving utmost care to the conservation of its materials and finishes.

This car has earned class awards at Amelia Island and at the Pebble Beach Concours, where it received the Lucius Beebe Award, which is given to the Rolls-Royce 'most in the Lucius Beebe tradition.'


By Daniel Vaughan | Oct 2021

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2021 Gooding & Company : Pebble Beach Concours Auction

Pre-Auction Estimates :
USD $2,000,000-USD $2,600,000 
Sale Price :
USD $2,535,000

1910 Rolls-Royce Silver Ghost Auction Sales

Recent Sales of the Rolls-Royce Silver Ghost

(Data based on Model Year 1910 sales)
1910 Rolls-Royce 40/50 HP Silver Ghost Pullman Limousine
Chassis#: 1392
Sold for USD$2,535,000
  2021 Gooding & Company : Pebble Beach Concours Auction
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 ROLLS-ROYCE 40/50 SILVER GHOST 'BALLOON CAR'
Chassis#: 1513
Sold for USD$693,946
  2015 Bonhams : The Frederiksen Auction
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost Balloon Car by Wilkinson & Sons
Chassis#: 1513
Sold for USD$484,000
  2011 RM Auctions at Monterey
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost Landaulette by Brainsby
Chassis#: 1204
Sold for USD$539,000
  2010 RM Auctions - Automobiles of Amelia Island
1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost
Sold for USD$1,430,000
  2007 Gooding & Company
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce 40/50HP Silver Ghost Open Drive Landaulet
Chassis#: 1300
Sold for USD$469,800
  2007 Vintage Motor Cars in Arizona
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost 40/50hp Roi-de-Belges Tourer
Chassis#: 1302
Sold for USD$435,076
  2004 Bonhams - Veteran, Vintage & Collectors' Motor Cars & Automobilia
 

Rolls-Royce Silver Ghosts That Failed To Sell At Auction

1910 Rolls-Royce Silver Ghost's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1910 Rolls-Royce 40/50hp Silver Ghost Open Drive Limousine13652004 Bonhams Important Collectors Motor Cars $260,000$320,000

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1910 Rolls-Royce Silver Ghost Profiles

1910 Rolls-Royce Silver Ghost vehicle information
Open Drive Landaulet
Coachwork: Mulliner
Chassis #: 1300
1910 Rolls-Royce Silver Ghost vehicle information
Balloon Car
Coachwork: Wilkinson
Chassis #: 1513
Engine #: 1513
1910 Rolls-Royce Silver Ghost vehicle information
Roi-des-Belges
Coachwork: Wilkinson
Chassis #: 1341
1910 Rolls-Royce Silver Ghost vehicle information
Landaulette
Coachwork: Brainsby-Woollard
Chassis #: 1204
1910 Rolls-Royce Silver Ghost vehicle information
Tourer
Coachwork: Holbrook