1956 Lincoln Premiere Convertible

Historically, competition has been one of the biggest factors in inspiring change. For Lincoln, their model-line had become very dated by the mid-1950s and the Ford Motor Company realized that change was needed in order to compete with other luxury automakers such as Cadillac and Oldsmobile. In 1956 they introduced their fully restyled line of cars with the flagship being the Continental Mark II. The body was elegant and simplistic while in contrast the Premiere followed in the mold of the traditional American luxury car. It was bold, full of chrome, flamboyant design cues, loud colors, and futuristic forms. It was modern, elegant, and youthful. It was recognized by the Industrial Designers Institute with an award for excellence in automotive design.

The Premiere's were well equipped with many power options offered as standard equipment. Safety was not forgotten; they came equipped with improved door latches, a deeper steering wheel, and padded seatbacks and door panels.

There were 2447 examples of the Convertible Coupe created making it one of the most exclusive of the bodystyles offered. There were nearly 40,000 coupes and sedans constructed.

This example has traveled just 50,027 miles since new. It is painted in light yellow with a black convertible top and matching two-tone upholstery. In 2008 it was brought to the Automobiles of Amelia presented by RM Auctions where it was estimated to sell for $120,000 - $140,000. Though the vehicle had a reserve, the lot was sold for $79,750 including buyer's premium.

By Daniel Vaughan | Apr 2008