1940 Packard 110 Station Wagon / 1383-2178 Vehicle Information

1940 Packard 110 photograph

1940 Packard 110 photograph

1940 Packard 110 photograph

1940 Packard 110 photograph

1940 Packard 110 photograph

1940 Packard 1101940 Packard 1101940 Packard 1101940 Packard 1101940 Packard 110
Sold for $181,500 at 2007 Gooding & Company.
Packard's Fifteenth Series in 1937 introduced a new type of automobile to the Packard lineup. It was a six-cylinder model which was 'downmarket' to the traditional Packard personna. The Packard Company was finding new ways to cope with the new economy and attempting to stimulate sales in the post-Great Depression marketplace. In 1939 the wagons first appeared in Packard catalogs. They were considerably late to this design, as many other marque's such as Ford, had been using wood-bodied cars for many years, most notable on their commercial line of vehicles.

For 1939, Packard sold a total of 500 wagons. In the early part of 1940, they began buying station wagon bodies from Hercules Body Company of Evansville, Indiana. The Hercules Company was a very established company by this point in history; their initial trade was as a carriage builder. In 1912 they began building body kits that could convert a Model T Ford roadster into a pickup. Their talents were called upon by many other automakers including Chevrolet, Pontiac, Oldsmobile and Dodge.

The 1940 wood-bodied Packard's were made of ash frames with birch panels. At an additional cost, Mahogany panels could be ordered. For 1940, Packard supplied 358 Hercules bodies for the combined 110 and 120 model lines. The One-Ten models had a 122-inch wheelbase with a six-cylinder engine while the One-Twenty's had a 127-inch wheelbase and an eight-cylinder engine. The body designs were identical with the extra length on the One-Twenty being utilized by the larger engine and the firewall.

This car was delivered in May of 1940 by the Boston Packard dealer and by the mid-1970s had moved into the care of a California resident. It was treated to a restoration by the owner. Upon completion it was placed in a specially built alcove in the owner's living room. It has appeared on the cover of Packards International magazine in 1989, which is one of its only showings. It later passed to another owner who had it kept in a climate-controlled storage area and treated to another restoration in 2006-2007.

Less than a dozen Packard Station Wagons are known to be in existence with one or two in the condition of this car. In 2007 it was brought to the Gooding & Company auction held in Pebble Beach, Ca where it was estimated to sell for $200,000 - $260,000. Those estimates were not achieved, but the lot was still sold. Including buyer's premium, the lot was sold for $181,500.


By Daniel Vaughan | Apr 2008


2007 Gooding & Company

Pre-Auction Estimates :
USD $200,000-USD $260,000 
Sale Price :
USD $181,500

1940 Packard 110 Auction Sales

Recent Sales

(Data based on Model Year 1940 sales)
1940 Packard 110 Sedan
Sold for USD$16,500
  2019 Mecum : Kissimmee
 
1940 PACKARD 110 CLUB COUPE
Chassis#: 13859061
Sold for USD$23,650
  2017 Barrett-Jackson : Northeast
 
1940 Packard 110 Sedan
Sold for USD$17,000
  2017 Mecum : Kissimmee
 
1940 Packard 110 Sedan
Sold for USD$11,250
  2016 GAA : July 2016
 
1940 Packard 110 Sedan
Sold for USD$16,000
  2015 Mecum - Rogers'Classic Car Museum 2015
 
1940 Packard 110
Sold for USD$27,500
  2014 Silver Auction - Arizona in January
 
1940 Packard 110 Touring Sedan
Sold for USD$13,750
  2013 Auctions America - Auburn Fall
 
1940 Packard 110 Woody Sedan
Chassis#: 13832146
Sold for USD$85,000
  2013 Mecum Auctions - Monterey
1940 Packard 110 image  1940 Packard 110 image  
1940 Packard 110
Sold for USD$28,000
  2013 Silver Auction - Ft McDowell, Arizona
 
1940 PACKARD 110 CUSTOM CONVERTIBLE
Chassis#: NCS91038
Sold for USD$99,000
  2012 Barrett-Jackson at Scottsdale, Arizona
 
1940 PACKARD 110 COUPE
Sold for USD$12,862
  2011 McCormick's - Auction 51-Palm Springs, California
 
1940 PACKARD 110 CUSTOM CONVERTIBLE
Sold for USD$132,000
  2010 Barrett-Jackson - Scottsdale 2010
 
1940 PACKARD 110 4 DOOR SEDAN
Sold for USD$9,570
  2009 Barrett-Jackson Scottsdale Auction
 
1940 Packard One-Ten
Sold for USD$181,500
  2007 Gooding & Company
1940 Packard 110 image  1940 Packard 110 image  
1940 PACKARD 110 COUPE
Sold for USD$6,900
  2001 Kruse Auction - Auburn, IN
 

Vehicles That Failed To Sell

1940 Packard 110's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1940 Packard 110 Club Coupe Peking-Paris Rally5359652020 Bonhams : Quail Motorcar Auction $60,000$90,000
1940 Packard 110 Convertible 2019 Mecum : Dallas$70,000  
1940 Packard 110 Woody Sedan 245 CI, 3-Speed138321462013 Mecum Auction Anaheim 2013   
1940 PACKARD 110 BUSINESS COUPE TWO DOOR 2002 Kruse Auction Hot Springs, AR$12,000  
1940 PACKARD 110 BUSINESS COUPE TWO DOOR 2002 Kruse Auction Hot Springs, AR$9,700  

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1940 Packard 110 vehicle thumbnail image  1940 Packard 110 vehicle thumbnail image  
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Vehicle Profiles

1940 Packard 110

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