1934 LaSalle Series 350 Convertible Coupe

Harley Earl designed the first LaSalle, a 1927 model, under contract to Cadillac head Lawrence P. Fisher. Impressed with both the stylish LaSalle and the methods its designer had used to create it, GM President Alfred P. Sloan invited Earl to create an 'Art and Colour' section for GM. This forerunner of today's GM Design Center would be responsible for styling all of the corporation's vehicles.

With the 1934 LaSalle, Harley Earl made history once again. The car's smooth lines, narrow grille, and ornamental motifs made it a pioneering and influential example of art moderne design. The 1934 LaSalle started with concept drawings by GM stylist Jules Agramonte. The moment that Harley Earl saw Argamonte's sketches, he knew he was looking at the next LaSalle. When Earl later revealed a full-scale prototype model of the 1934 LaSalle to GM senior management, it was approved for production on the spot.

A Lasalle Convertible similar to this example paced the Indianapolis 500 in 1934. The final LaSalle was built in 1940.

The owner of this beautiful example write, 'The LaSalle reflects my earliest childhood memories of cars. My parents owned a 1934 LaSalle Convertible when I was two. This car is restored to the colors of my father's LaSalle - 'Diana Cream' with chocolate interior.'