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LaSalle History

1928 LaSalle Model 303

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LaSalle was produced as a companion marque to Cadillac from 1927 to 1940. General Motors President Alfred P. Sloan originated the 'companion' car concept as a means to introduce new nameplates that could be sold through existing sales organizations. The LaSalle also helped fill a price gap in the GM product line that had developed between the highest priced Buicks and lowest priced Cadillacs in the mid-1920s.

The original 1927 LaSalle was styled by a young California custom car builder named Harley Earl, who developed the car under contract to then Cadillac head Lawrence P. Fisher. Earl drew inspiration from Europe's rakish Hispano-Suiza for his design, creating a sporty yet elegant counterpoint to the larger Cadillacs. The LaSalle was offered in bright two-tone combinations that made it a stand-out among the typically drab-colored cars of the mid-1920s.

Built by Cadillac to Cadillac standards, the original LaSalle was a trend-setting vehicle and it was continued in 1928 with only minor changes. Alfred Sloan had by that time hired Harley Earl to implement his vision of a central design section within GM - Earl would go on to establish GM as the American style leader and would become the auto industry's first design vice-president.

This 1928 LaSalle is one of four Series 303 Convertible Coupes known. It has been well cared for since new and remains factory-original in many details.

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No auction information available for this vehicle at this time.

1928 LaSalle Model 303 Auction Sales

Recent Sales of the LaSalle Model 303

(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher
Sold for USD$25,850
  2019 RM Sothebys : Hershey
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  
1928 LaSalle 4 Passenger Convertible Coupe
Chassis#: 221417
Sold for USD$26,880
  2019 Bonhams : Tupelo Auction
 
1928 Lasalle Series 303
Sold for USD$24,200
  2018 Mecum : Hershey
 
1928 Lasalle Series 303 Phaeton
Sold for USD$29,500
  2016 Mecum : Kissimmee
 
1928 LaSalle Series 303 Town Sedan
Chassis#: 217888
Sold for USD$14,796
  2012 Aalholm Automobile Collection
 
1928 LaSalle Sport Phaeton
Sold for USD$66,000
  2010 Auctions America : Auburn Collector Car Auction
 
1928 LaSalle Model 303 Convertible Coupe
Chassis#: 303220895
Sold for USD$66,000
  2006 RM Auctions at Meadow Brook
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  

LaSalle Model 303s That Failed To Sell At Auction

1928 LaSalle Model 303's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1928 LaSalle Series 303 Sport Phaeton 2022 RM Sothebys : Fort Lauderdale $60,000$75,000
1928 LaSalle Sport Touring2262132010 RM Auctions Vintage Motor Cars of Meadow Brook$52,500$75,000$90,000

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1928 LaSalle Model 303 Profiles

1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
Chassis #: 303220895
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Cabriolet Sedan
Coachwork: Fisher
Chassis #: 226213
1928 LaSalle Model 303 vehicle information
Sport Phaeton
Coachwork: Fisher
Chassis #: 211324
1928 LaSalle Model 303 vehicle information
Coupe
Coachwork: Fisher
Engine #: 222238