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LaSalle was produced as a companion marque to Cadillac from 1927 to 1940. General Motors President Alfred P. Sloan originated the 'companion' car concept as a means to introduce new nameplates that could be sold through existing sales organizations. The LaSalle also helped fill a price gap in the GM product line that had developed between the highest-priced Buicks and lowest-priced Cadillacs in the mid-1920s.
The original 1927 LaSalle was styled by a young California custom car builder named Harley Earl, who developed the car under contract to then Cadillac head Lawrence P. Fisher. Earl drew inspiration from Europe's rakish Hispano-Suiza for his design, creating a sporty yet elegant counterpoint to the larger Cadillacs. The LaSalle was offered in bright two-tone combinations that made it a stand-out among the typically drab-colored cars of the mid-1920s.
Built by Cadillac to Cadillac standards, the original LaSalle was a trend-setting vehicle and it was continued in 1928 with only minor changes. Alfred Sloan had by that time hired Harley Earl to implement his vision of a central design section within GM - Earl would go on to establish GM as the American style leader and would become the auto industry's first design vice-president.
This 1928 LaSalle is one of four Series 303 Convertible Coupes known. It has been well cared for since new and remains factory-original in many details.
The original 1927 LaSalle was styled by a young California custom car builder named Harley Earl, who developed the car under contract to then Cadillac head Lawrence P. Fisher. Earl drew inspiration from Europe's rakish Hispano-Suiza for his design, creating a sporty yet elegant counterpoint to the larger Cadillacs. The LaSalle was offered in bright two-tone combinations that made it a stand-out among the typically drab-colored cars of the mid-1920s.
Built by Cadillac to Cadillac standards, the original LaSalle was a trend-setting vehicle and it was continued in 1928 with only minor changes. Alfred Sloan had by that time hired Harley Earl to implement his vision of a central design section within GM - Earl would go on to establish GM as the American style leader and would become the auto industry's first design vice-president.
This 1928 LaSalle is one of four Series 303 Convertible Coupes known. It has been well cared for since new and remains factory-original in many details.
No auction information available for this vehicle at this time.
1928 LaSalle Model 303 Auction Sales
Recent Sales of the LaSalle Model 303
(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Sport Phaeton Sold for USD$49,500 2022 RM Sothebys : The Hershey Auction | |
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher Sold for USD$25,850 2019 RM Sothebys : Hershey | |
1928 LaSalle 4 Passenger Convertible Coupe Chassis#: 221417 Sold for USD$26,880 2019 Bonhams : Tupelo Auction | |
1928 Lasalle Series 303 Sold for USD$24,200 2018 Mecum : Hershey | |
1928 Lasalle Series 303 Phaeton Sold for USD$29,500 2016 Mecum : Kissimmee | |
1928 LaSalle Series 303 Town Sedan Chassis#: 217888 Sold for USD$14,796 2012 Aalholm Automobile Collection | |
1928 LaSalle Sport Phaeton Sold for USD$66,000 2010 Auctions America : Auburn Collector Car Auction | |
1928 LaSalle Model 303 Convertible Coupe Chassis#: 303220895 Sold for USD$66,000 2006 RM Auctions at Meadow Brook |
LaSalle Model 303s That Failed To Sell At Auction
1928 LaSalle Model 303's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1928 LaSalle Series 303 Sport Phaeton | 2022 RM Sothebys : Fort Lauderdale | $60,000 | $75,000 | ||
1928 LaSalle Sport Touring | 226213 | 2010 RM Auctions Vintage Motor Cars of Meadow Brook | $52,500 | $75,000 | $90,000 |
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1928 LaSalle Model 303
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