1933 Pierce-Arrow Model 836 Club Brougham

The Pierce Silver Arrow was an immediate hit when it was introduced at the 1933 New York Automobile Show and later at the 1933 Chicago World's Fair. With a streamlined design created by Phillip Wright, the Silver Arrows were radical designs and received rave reviews. Lost, to some degree, however, were the other cars in the Pierce line. Pierce, in fact, had begun producing cars around the turn of the century.

The Pierce was a status symbol - owned by movie stars and other notable individuals. Their advertisements were notably understated and different. While the company declared insolvency in the late 1930s, it was these early cars as well as the Silver Arrow that put Pierce on a perch equal to and above many of the other manufacturers of the day.

Pierce-Arrow was out of business by May 1938, but many of the innovations on the Arrow were standard styling features by 1940 on many of its competitors.