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1928 Rolls-Royce Phantom I Boattail Tourer

The Rolls-Royce 'New Phantom' was introduced in 1925, replacing the legendary and aging Silver Ghost. This new model was an evolution of the Ghost, with a new engine featuring overhead valves and a larger displacement of 7,668cc. Three years later, in 1928, an aluminum cylinder head was substituted for cast iron. When the Phantom II was later introduced in 1929, the 'New Phantom' became known as the Phantom I.

This Phantom I originally wore a Faux Cabriolet body by Thrupp & Maberly. It was delivered to either Prince David Mdivani, who married actress Mae Murray, or to his brother, Prince Serge, who was married to actress Pola Negri.

It was driven around the Hollywood area for many years. It was later purchased by S. Prestley Blake, a Rolls-Royce collecting and the founder of the Friendly Ice Cream restaurants. By this point in history, it had been re-bodied by FLM Panelcraft with this 4-seat Boattail Tourer coachwork. It is in the style of Barker. The hood is polished aluminum and there are flared clamshell fenders, a sloping boattail body, and rear aeroscreens. It is painted Burgundy with Black fenders and tan leather upholstery. There are side and top curtains for the front seat and a removable tonneau cover for the rear section.

It has several modern amenities such as a Mitchell overdrive and a rebuilt carburetor and piston rings. Other features include four-wheel servo-assisted brakes, wire wheels, and a polished aluminum bonnet.

In 2008, this car was offered for sale at the 'Sports & Classics of Monterey' auction presented by RM Auctions. It had an estimated value of $110,000 - $130,000 and carried a reserve. A high bid of $110,000 including the buyer's premium was enough to secure new ownership. The lot was sold.

In 2009, this Boattail Tourer was offered for sale at the Houston Classic Auction presented by Worldwide Auctioneers and held in Seabrook, Texas. The lot was estimated to sell for $150,000 - $200,000. The lot was sold for $100,000, not including the buyer's premium.

By Daniel Vaughan | May 2009

2009 Worldwide Auctioneers : The Houston Classic Auction

Pre-Auction Estimates :
USD $150,000-USD $200,000 
Sale Price :
USD $110,000

2008 Sports & Classics of Monterey by RM Auctions

Pre-Auction Estimates :
USD $110,000-USD $130,000 
Sale Price :
USD $110,000

1928 Rolls-Royce Phantom I Auction Sales

Recent Sales of the Rolls-Royce Phantom I

(Data based on Model Year 1928 sales)
1928 Rolls-Royce Phantom I Sedanca
Chassis#: 20878s192rp
Sold for USD$55,000
  2024 Mecum : Indy
 
1928 ROLLS-ROYCE PHANTOM I SHOOTING BRAKE
Chassis#: 84FH
Sold for USD$60,682
  2023 Gooding & Company : London Auction
 
1928 Rolls-Royce Phantom I Tilbury Sedan
Sold for USD$93,500
  2023 Mecum : Kissimmee
 
1928 Rolls-Royce Phantom I Ascot Dual Cowl Sport Phaeton
Chassis#: S304KP
Sold for USD$967,500
  2022 Worldwide Auctioneers : The Auburn Auction
 
1928 Rolls-Royce Phantom I 40/50 HP
Chassis#: 94FH
Sold for USD$194,755
  2020 Artcurial : Andre Lurton Estate
 
1928 Rolls-Royce Phantom I Etoile Town Car by Hibbard and Darrin
Chassis#: S275FP
Sold for USD$170,500
  2020 RM Sothebys : Shift/Monterey
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce 20hp Limousine
Chassis#: GWL22
Sold for USD$27,714
  2019 Bonhams : The Beaulieu Sale
 
1928 Rolls-Royce Phantom I
Sold for USD$82,500
  2019 RM Auctions : Auburn Fall
 
1928 Rolls-Royce Phantom I Transformal Phaeton
Chassis#: S267FP
Sold for USD$329,500
  2019 Bonhams : Quail Lodge Auction
1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I St. Stephen Town Car Landaulette by Brewster
Chassis#: S243FP
Sold for USD$78,400
  2019 RM Sothebys : Amelia Island
1928 Rolls-Royce Phantom I image  
1928 ROLLS-ROYCE PHANTOM I DUAL COWL TOURER BY BARKER
Chassis#: 83EH
Sold for USD$159,555
  2019 Coy's - London Classic
 
1928 Rolls-Royce 20hp Limousine
Chassis#: GWL22
Sold for USD$33,226
  2018 H & H Auctions - Duxford Motor Car Auction
 
1928 Rolls-Royce Phantom I Étoile Town Car by Hibbard & Darrin
Chassis#: S275FP
Sold for USD$335,000
  2018 RM Sothebys : Amelia Island
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I Tourer by Peter Thomas
Chassis#: 70KR
Sold for USD$81,400
  2017 RM Sothebys : Hershey
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I Open Tourer
Chassis#: 27AL
Sold for USD$35,151
  2016 Historics at Brookland
 
1928 Rolls-Royce Phantom I Newmarket Convertible Sedan by Brewster
Chassis#: S393KP
Sold for USD$99,000
  2016 RM Sothebys : Arizona
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I
Sold for USD$176,000
  2014 Motostalgia Auction - Seabrook K&W Auction 2014
 
1928 Rolls-Royce Phantom I Special Roadster by Hibbard & Darrin
Chassis#: S297FP
Sold for USD$275,000
  2014 RM Auctions - Amelia Island
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I Pall Mall
Chassis#: S103RP
Sold for USD$203,500
  2014 Gooding & Company - Amelia Island Sale
1928 Rolls-Royce Phantom I image  1928 Rolls-Royce Phantom I image  
1928 Rolls-Royce Phantom I Shooting Brake
Chassis#: 84FH
Sold for USD$179,671
  2014 LES GRANDES MARQUES DU MONDE AU GRAND PALAIS
 

Rolls-Royce Phantom Is That Failed To Sell At Auction

1928 Rolls-Royce Phantom I's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1928 Rolls-Royce Phantom I Étoile Town Car by Hibbard & DarrinS275FP2019 RM Sothebys : Scottsdale Arizona $250,000$325,000
1928 ROLLS-ROYCE PHANTOM I 40/50HP SKIFF114WR2015 Bonhams Quail Lodge Auction $300,000$400,000
1928 Rolls-Royce PI Brewster T&C 2012 Auctions America Auburn Fall$140,000  
1928 Rolls-Royce Springfield Phantom I Newmarket Convertible SedanS393KP2012 RM Auctions at Amelia Island, Fla$130,000$150,000$200,000
1928 Rolls-Royce 40/50hp Phantom I Shooting Brake84FH2012 Bonhams Paris, La Halle Freyssinet Motocars $200,000$300,000
1928 Rolls-Royce Springfield Phantom I Town Car by Hibbard & DarrinS275FP2011 RM Auctions at Monterey$235,000$250,000$300,000
1928 Rolls-Royce Phantom 1 Newmarket ConvertibleS 393 KP2011 Bonhams Quail Lodge Sale $200,000$250,000
1928 Rolls-Royce 40/50hp Phantom I Sedanca De VilleS113RP2009 Bonhams Collectors' Motor Cars and Automobilia $60,000$70,000
1928 Rolls-Royce Phantom 1 Piccadilly RoadsterS391 FM2009 Greenwich Concours d'Elegance, Collectors' Motorcars and Automobilia $250,000$280,000
1928 Rolls-Royce Phantom I Sedan 2009 Collector Cars of Fort Lauderdale$170,000  
1928 Rolls-Royce Phantom I Torpedo 2008 Bonhams & Butterfields Sale of Exceptional Motorcars and Automobilia   
1928 Rolls-Royce Phantom I Hall Lewis Sedanca DeVille Towne Car 2007 RM Auctions Toronto International Fall Classic Car Auction   
1928 Rolls-Royce 40/50hp Phantom I Regent Convertible Coupe32 CL2006 Bonhams A Sale of RollsRoyce, Bentley and Select PreWar Motor Cars and Automobilia $65,000$85,000
1928 Rolls-Royce Phantom I Landanlette71AL2005 Bonhams Collectors' Motor Cars, Motorcycles & Automobilia $150,000$180,000

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1928 Rolls-Royce Phantom I

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