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1968 Pontiac Firebird background image

1968 Pontiac Firebird Hardtop Coupe

  • Chassis Number: 7L141852
1968 Pontiac Firebird Navigation
Jerry Titus was a race car driver, an accomplished trumpet player, a mechanic, and a journalist. As the 1960s were coming to a close, Jerry Titus was at the pinnacle of his racing career, having helped capture SCCA Trans AM titles for Carroll Shelby's Mustang effort in 1966. The following year, he won four rounds of fiercely fought contests. In 1968, reliability issues kept him from scoring a single victory. Near the end of the season, he would leave Shelby's team to partner in a new Pontiac race effort with Canadian Terry Godsall. In response, Shelby fired Titus, but not before he DNF'ed at September's Riverside round in his final drive in a Ford.

The Trans Am series had become a proving ground and promotional tool to promote products. Pontiac wanted to highlight their Firebird's performance, and with their TG Racing team would compete against its showroom foes the Mustang and Camaro in Class 2 for cars with engine displacement sizes between 2.0- and 5.0 liters.

Since Pontiac did not yet have a properly sized engine, and Titus had not procured a Firebird from Pontiac, he was left without a ride for the final race of the year.

Titus and Godsall came up with a plan to side-step some of the racing regulations. Certain Pontiacs sold in Canada were offered with Chevrolet engines, so in the strict sense of the SCCA rules, it was possible for a Chevrolet-powered Pontiac to compete in Trans AM racing. Titus was able to secure a Camaro from privateer Jon Ward.

Titus and Ward worked through this loophole, and by that season's final race a month later at Pacific Raceways in Kent, Washington, the Ward Camaro lined up as the TG Racing Pontiac Firebird. The car wore the Firebird's body panels, custom door hinges, and various other modifications. The original motor had been replaced with an Al Bartz-built 302.

During the race at Washington, Titus's car set a lap record and was in the lead when engine failure sidelined him.

During the off-season, Titus and the TG Racing team worked on building up a six-car team with the new Firebirds. They still had Chevrolet power, as Pontiac engineers had yet to solve problems with its 303 cubic-inch V8. The Titus/Ward car served as a test and development mule. Notable updates included a new steering system that was one of the first applications of so-called 'zero-bump-steer' technology.

Jerry Titus arrived at the 1969 24 Hours of Daytona in early February with their fully prepared Pontiac/Chevy Firebird Trans Am racecar. It was entered in one of the nine classes and was part of 63 cars that arrived to contest the 24 hour battle. At the end of the race, Titus and co-driver Jon Ward earned a top spot in class but third overall behind a pair of Lola T70s.

The team had qualified sixteenth and was outclassed by a slew of Porsche 908L and 911s, Lolas, and Ford GT40s. As the race continued on, hour after hour, mechanical issues and accidents plagued many of the leaders. By Sunday morning, many of the top contenders had fallen off the pace or dropped out. The Titus/Ward car continued on solidly until a rear-end failure threatened to end their race in the middle of the night. Without a spare on hand the team had to improvise, borrowing a rear end from a Camaro in the Daytona parking lot.

At the end of the grueling race, the Titus/Ward car was just six laps behind the second-place Lola and 35 laps behind the winning Penske Sunoco Lola of Donohue/Parsons/Bucknum.

After the Daytona race, the car never again raced in an American series. Daytona was also the last time Jerry Titus won a race. He raced Firebirds during the 1969 and 1970 season, until he lost his life in practice at Road America in August.

This particular car is the Jerry Titus Pontiac Firebird Trans Am that had begun its life as a Camaro Z/28. It had been built by Ward at his shop to SCCA Trans Am rules, and it began its competition career as a Camaro Trans Am racecar.

This car's first outing was on January 9th of 1968, in an SCCA regional race in Santa Barbara, where Ward won his class. At Riverside, the car finished in fourth-place. From there, the car would undergo the transformation to become the Firebird Trans AM.

After Daytona, Ward continued to race the Firebird south of the border, where it is believed to have accrued a number of victories in Mexican road racing. After its true retirement, it was sold. It languished in storage in Mexico before coming to the attention of Rick Titus, who bought the car and returned it back to the States.

A subsequent owner had the car thoroughly restored to race condition by Bill Elliott's race shop. It emerged wearing the #26 livery it had worn at Daytona.

Over the years the car has been owned by several owners who have added performance enhancements along the way. It currently rides on 8.0 x 15-inch American racing wheels, and Goodyear Blue Streak racing slicks (size 6.0 x 15 in front and 7.0 x 15 in back). The brakes are original J56 steel calipers front and rear with cast iron rotors and two-piece aluminum hats. A 22-gallon ATL fuel cell to FIA specs feeds the engine through a Holley 4150 two-barrel carburetor and Edelbrock intake manifold. Overall weight is 3000 pounds.

By Daniel Vaughan | May 2017

2017 Bonhams : The Amelia Island Auction

Pre-Auction Estimates :
USD $300,000-USD $400,000 
Lot was not sold

2010 Russo and Steele - Monterey Auction

Sale Price :
USD $253,000

1968 Pontiac Firebird Auction Sales

Recent Sales of the Pontiac Firebird

(Data based on Model Year 1968 sales)
1968 Pontiac Firebird
Chassis#: 223378u610989
Sold for USD$44,000
  2025 Mecum : Houston
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u138312
Sold for USD$33,000
  2025 Mecum : Glendale
 
1968 Pontiac Firebird
Chassis#: 223378l102547
Sold for USD$58,850
  2025 Mecum : Glendale
 
1968 Pontiac Firebird
Chassis#: 223378l103627
Sold for USD$66,000
  2025 Mecum : Kissimmee
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u134926
Sold for USD$137,500
  2025 Mecum : Kissimmee
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u166840
Sold for USD$63,800
  2025 Mecum : Kissimmee
 
1968 PONTIAC FIREBIRD CUSTOM COUPE
Chassis#: 223378U106852
Sold for USD$60,500
  2025 Barrett-Jackson : Scottsdale
 
1968 PONTIAC FIREBIRD CUSTOM CONVERTIBLE
Chassis#: 223678U167602
Sold for USD$28,600
  2025 Barrett-Jackson : Scottsdale
 
1968 PONTIAC FIREBIRD CONVERTIBLE
Chassis#: 223678U163426
Sold for USD$110,000
  2025 Barrett-Jackson : Scottsdale
 
1968 PONTIAC FIREBIRD 350 CONVERTIBLE
Chassis#: 223678U102455
Sold for USD$42,900
  2025 Barrett-Jackson : Scottsdale
 
1968 PONTIAC FIREBIRD CONVERTIBLE
Chassis#: 223678U614575
Sold for USD$29,700
  2025 Barrett-Jackson : Scottsdale
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u114776
Sold for USD$39,600
  2024 Mecum : Indy Fall Special
 
1968 Pontiac Firebird Coupe
Chassis#: 223378u106852
Sold for USD$49,500
  2024 Mecum : Dallas
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u169137
Sold for USD$35,750
  2024 Mecum : Indy
 
1968 Pontiac Firebird
Chassis#: 223378u150244
Sold for USD$34,100
  2024 Mecum : Indy
 
1968 PONTIAC FIREBIRD CUSTOM COUPE
Chassis#: 223378U170636
Sold for USD$31,900
  2024 Barrett-Jackson : Palm Beach
 
1968 Pontiac Firebird
Chassis#: 223378u150951
Sold for USD$24,200
  2024 Mecum : Houston
 
1968 Pontiac Firebird
Chassis#: 223378l109545
Sold for USD$42,900
  2024 Mecum : Kissimmee
 
1968 Pontiac Firebird Ram Air I
Chassis#: 223378u126570
Sold for USD$110,000
  2024 Mecum : Kissimmee
 
1968 Pontiac Firebird Convertible
Chassis#: 223678u610900
Sold for USD$49,500
  2023 Mecum : Dallas
 

Pontiac Firebirds That Failed To Sell At Auction

1968 Pontiac Firebird's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1968 Pontiac Firebird223378u1297292025 Mecum : Kissimmee$31,000  
1968 Pontiac Firebird223378u1306282025 Mecum : Kissimmee$45,000  
1968 Pontiac Firebird223378u1292112025 Mecum : Kissimmee$75,000  
1968 Pontiac Firebird Coupe223378u1068522024 Mecum : Houston$55,000  
1968 Pontiac Firebird223378u1665532023 Mecum : Kansas City$40,000  
1968 Pontiac Firebird 2023 Mecum : Kissimmee$47,000  
1968 Pontiac Firebird 2022 Mecum : Kansas City$39,000  
1968 Pontiac Firebird Convertible 2022 Mecum : Chattanooga$60,000  
1968 Pontiac Firebird 2022 Mecum : Dallas$20,000  
1968 Pontiac Firebird 400 HO223378L1052802022 Mecum : Monterey$37,000  
1968 Pontiac Firebird Custom 2022 Mecum : Orlando$55,000  
1968 Pontiac Firebird Custom 2022 Mecum Indy$50,000  
1968 Pontiac Firebird 2022 Mecum : Houston   
1968 PONTIAC FIREBIRD223378U1389682021 Bonhams MPH July $18,000$22,000
1968 Pontiac Firebird Convertible 2021 Mecum : Houston 2021   
1968 Pontiac Firebird 2019 Mecum Portland$175,000  
1968 Pontiac Firebird Convertible 2019 Mecum : Indianpolis$14,500  
1968 Pontiac Firebird 2019 Spring Carlisle Auction   
1968 Pontiac Firebird 2019 Spring Carlisle Auction   
1968 Pontiac Firebird Convertible 2019 Mecum : Houston$12,500  
1968 Pontiac Firebird Convertible 2019 Mecum : Kissimmee$25,000  
1968 Pontiac Firebird HO 2018 GAA : Spring Sale$33,250  
1968 Pontiac Firebird 2018 Mecum : Kissimmee$32,000  
1968 Pontiac Firebird 2017 Mecum : Las Vegas$34,000  
1968 Pontiac Firebird223678U1531062017 Carlisle Auctions : Fall Carlisle   
1968 Pontiac Firebird 2017 Mecum : Denver$25,000  
1968 Pontiac Firebird Convertible 2017 Mecum : Indianapolis$28,000  
1968 Pontiac Firebird 2017 Mecum : Indianapolis$25,000  
1968 Pontiac Firebird 2017 Silver Auction Arizona in March 2017$22,000  
1968 Pontiac Firebird 2017 GAA : March$29,500  

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1968 Pontiac Firebird

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