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1912 Pierce-Arrow Model 66 Touring / 66500 Vehicle Information

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 66
Sold for $308,000 at 2009 Automobiles of Amelia Island.
David Fergusson, a British-born engineer of Scots ancestry, was the individual responsible for the early work of the Pierce automobiles. He had joined Pierce in 1901 working with the company to design the Motorette and Arrow models. He became the company's Chief Engineer in 1905. That same year, he toured Europe with manufacturing vice-president Henry May, visiting many of the British and Continental automobile factories where they studied design trends and manufacturing methods. What they noticed was a trend where cars were being given larger six-cylinder engines. Pierce would follow in this movement by offering larger six-cylinder engines for the next fifteen years.

Fergusson was the man responsible for the mechanical workings of the 'Big Pierces,' however it was Herbert Dawley who was responsible for their appearances. Dawley had been the winner of a design contest in April of 1905, put on by the Pierce Company. They were seeking new design ideas and searching for aspiring artists and designers who could create designs for an open and limousine bodies. Another aspect of the contest was to marry interesting color combinations that were appealing and modern. The winner was Dawley, who was immediately offered a position with the company.

Dawley would re-design the Pierce body using the hexagon shape as his bases for many future designs. The hexagon design was applied to the hub caps, interior appointments, and the cross-section of handles.

The Pierce Company's first six-cylinder car was the Model 65-Q, introduced in 1907. The engine was of T-head configuration, similar to the four-cylinders that preceded it. The six-cylinder unit displaced 548 cubic-inches and was more than capable of carrying the larger coachwork that adorned the vehicles. The wheelbases now measured 135-inches, nearly a foot longer than the larger four-cylinder model. The Model 65-Q weighed in around 4,000 pounds and there are around 100 examples built. It was not a resounding success as the four-cylinder models saw sales reach around 900 units.

For 1908, Pierce added a smaller 40 horsepower six. By 1909, Pierce was no longer producing four-cylinder engines and had switched completely to six-cylinder units. The following year, there were three sixes, the 36-UU, the 48-SS, and the 66-QQ. The model numbers were derived from the horsepower produced from the engine, which was calculated solely from the bore and number of cylinders.

This Pierce-Arrow was assembled by Howard Lane of Massachusetts utilizing a correct original 66-QQ engine that had been acquired by Henry Austin Clark Jr. Early owners include George Dickinson of Gloucester, Massachusetts, and Fred P. Bagley of Boston, both in the 1910s. It is believed that Mr. Dickinson may have been the original owner. Local craftsman built the frame to correct specification and fitted axles from a Model 48, with the front axle appropriately widened to fit the new 66 frame. At this stage, the project passed to Richard Pettingell of Ellenville, New York. Mr. Pettingell fitted the car with the current body, a five-passenger tourer in the patter of original 66-QQ coachwork.

This particular Pierce-Arrow Model 66 is well equipped and constructed on a lengthened Model 48 chassis. It has a 66 horsepower engine and the body is fitted with period-correct fenders, aprons, hood, top, and ancillary items including windshield, coil box, glove boxes, and rear-mounted toolbox. There is a 12-volt electrical system, including alternator and starter motor - features that make this more suitable for modern driving. The brakes have been converted to four-wheel hydraulic discs to improve safety. Period brass accessories include head and tail lamps, Warner Auto Meter with clock, Pierce cowl lamps, and Klaxon horn.

This car was once in the collection of Massachusetts collector Howard Fafard, who entered it in the Portland-to-Portland tour. The tour covered 3,500 miles and traversed from Portland, Main to Portland, Oregon. The route went through Canada, including Quebec City, Montreal, Ottawa, Thunder Bay, and Winnipeg.

This car was painted in white and has tan leather upholstery. The undercarriage is dark blue. There are wooden artillery wheels and a wood steering wheel. More recently, it was given a thorough cosmetic restoration, with the bodywork improved for fit and finish and painted two subtle shades of maroon, with varnished wood wheels, tan leather upholstery, and a tan cloth top. Brass trim includes the radiator, jewel-lensed headlamps, and windshield frame. There are Pierce cowl lamps, a klaxon horn, and Warner Auto-Meter with clock.


By Daniel Vaughan | Mar 2009



2020 RM Sothebys : Amelia Island Auction

Pre-Auction Estimates :
USD $500,000-USD $700,000 
Lot was not sold

2009 Automobiles of Amelia Island

Pre-Auction Estimates :
USD $450,000-USD $650,000 
Sale Price :
USD $308,000

Recent Sales

(Data based on Model Year 1912 sales)
1912 Pierce Arrow Model 66
Sold for USD$308,000
  2009 Automobiles of Amelia Island
1912 Pierce-Arrow Model 66 image  1912 Pierce-Arrow Model 66 image  

Vehicles That Failed To Sell

1912 Pierce-Arrow Model 66's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1912 Pierce-Arrow Model 66-QQ Five-Passenger Touring665002020 RM Sothebys : Amelia Island Auction $500,000$700,000

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Pierce-Arrow Model 66 Vehicle Profiles

Chassis information for the Pierce-Arrow Model 66
1910 Tourer
Chassis Num: 6339
Engine Num: 6339

Chassis information for the Pierce-Arrow Model 66A
1911 Runabout
Engine Num: 66750
Chassis information for the Pierce-Arrow Model 66A
1911 Runabout
Engine Num: A4-657

Chassis information for the Pierce-Arrow Model 66
1912 Touring
Chassis Num: 66500
Engine Num: 66500
Chassis information for the Pierce-Arrow Model 66-A
1913 Touring
Chassis Num: 66667
Engine Num: 66667

Chassis information for the Pierce-Arrow Model 66-A
1915 Tourer
Chassis Num: 67145
Engine Num: 67145

Chassis information for the Pierce-Arrow Model 66 A-4
1918 Tourer
Coachbuilder: Don Lee Coach & Bodyworks
Chassis information for the Pierce-Arrow Model 66 A-4
1918 7-Passenger Touring
Chassis Num: 67200
Engine Num: 67200

1912 Pierce-Arrow Model 66

Additional valuation insight and sales data
History
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Other Pierce-Arrow Model 66 model years


Vehicle information, history, And specifications from concept to production.
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