1912 Pierce-Arrow Model 66 Touring / 66500 Chassis Information

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 66 photograph

1912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 661912 Pierce-Arrow Model 66
Touring
Chassis #: 66500
Engine # 66500
Sold for $308,000 at 2009 Automobiles of Amelia Island.
David Fergusson, a British-born engineer of Scots ancestry, was the individual responsible for the early work of the Pierce automobiles. He had joined Pierce in 1901 working with the company to design the Motorette and Arrow models. He became the company's Chief Engineer in 1905. That same year, he toured Europe with manufacturing vice-president Henry May, visiting many of the British and Continental automobile factories where they studied design trends and manufacturing methods. What they noticed was a trend where cars were being given larger six-cylinder engines. Pierce would follow in this movement by offering larger six-cylinder engines for the next fifteen years.

Fergusson was the man responsible for the mechanical workings of the 'Big Pierces,' however it was Herbert Dawley who was responsible for their appearances. Dawley had been the winner of a design contest in April of 1905, put on by the Pierce Company. They were seeking new design ideas and searching for aspiring artists and designers who could created designs for an open and limousine bodies. Another aspect of the contest was to marry interesting color combinations that were appealing and modern. The winner was Dawley, who was immediately offered a position with the company.

Dawley would re-design the Pierce body using the hexagon shape as his bases for many future designs. The hexagon design was applied to the hub caps, interior appointments and the cross section of handles.

The Pierce Company's first six-cylinder car was the Model 65-Q, introduced in 1907. The engine was of T-head configuration, similar to the four-cylinders that preceded it. The six-cylinder unit displaced 548 cubic-inches and was more than capable of carrying the larger coachwork that adorned the vehicles. The wheelbases now measured 135-inches, nearly a foot longer that the larger four-cylinder model. The Model 65-Q weighed in around 4,000 pounds and there are around 100 examples built. It was not a resounding success as the four-cylinder models saw sales reach around 900 units.

For 1908, Pierce added a smaller 40 horsepower six. By 1909, Pierce was no longer producing four-cylinder engines and had switched completely to six-cylinder units. The following year, there were three sixes, the 36-UU, the 48-SS, and the 66-QQ. The model numbers were derived from the horsepower produced from the engine, which was calculated solely from the bore and number of cylinders.

This particular Pierce-Arrow Model 66 is well equipped and constructed on a lengthened Model 48 chassis. It has a 66 horsepower engine and the body is fitted with period correct fenders, aprons, hood, top and ancillary items including: windshield, coil box, glove boxes and rear-mounted tool box. There is a 12-volt electrical system, including alternator and starter motor - features that make this more suitable for modern driving. The brakes have been converted to four-wheel hydraulic discs to improve the safety. Period brass accessories include head and tail lamps, Warner Auto Meter with clock, Pierce cowl lamps, and Klaxon horn.

This car was once in the collection of Massachusetts collector Howard Fafard, who entered it in the Portland-to-Portland tour. The tour covered 3,500 miles and traversed from Portland, Main to Portland, Oregon. The route went through Canada, including Quebec City, Montreal, Ottawa, Thunder Bay and Winnipeg.

This car is painted in white and has tan leather upholstery. The undercarriage is dark blue. There are wooden artillery wheels, a wood steering wheel, and the car is reported to be in well running condition.

In 2009, this Model 66-QQ Five-Passenger Touring Car was offered for sale at the Automobiles of Amelia Island Auction presented by RM Auctions. It was estimated to sell for $450,000 - $650,000. It was sold for a high bid of $308,500, including buyer's premium.


By Daniel Vaughan | Mar 2009

2009 Automobiles of Amelia Island

Pre-Auction Estimates :
$450,000-$650,000 
Sale Price :
$308,000

Recent Sales

(Data based on Model Year 1912 sales)
1912 Pierce Arrow Model 66
Sold for $308,000
  2009 Automobiles of Amelia Island
1912 Pierce-Arrow Model 66 image  1912 Pierce-Arrow Model 66 image  

Vehicles That Failed To Sell

1912 Pierce-Arrow Model 66's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High

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Vehicle Profiles

Chassis information for the Pierce-Arrow Model 661910 Tourer
Chassis Num: 6339
Engine Num: 6339
Chassis information for the Pierce-Arrow Model 661912 Touring
Chassis Num: 66500
Engine Num: 66500
Chassis information for the Pierce-Arrow Model 66-A1913 Touring
Chassis Num: 66667
Engine Num: 66667
Chassis information for the Pierce-Arrow Model 66-A1915 Tourer
Chassis Num: 67145
Engine Num: 67145
Chassis information for the Pierce-Arrow Model 66 A-41918 Tourer
Coachbuilder: Don Lee Coach & Bodyworks
Chassis information for the Pierce-Arrow Model 66 A-41918 7-Passenger Touring
Chassis Num: 67200
Engine Num: 67200


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Vehicle information, history, and specifications from concept to production.

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