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1929 Rolls-Royce Phantom I Ascot Phantom

  • Coachwork by Brewster
  • Chassis Number: S364LR
  • Engine Number: 21649
In 1921, Rolls-Royce chose Springfield, Massachusetts to begin building their US-built Rolls-Royce automobiles. It was chosen for its proximity to major northeastern markets and important suppliers as well as the supply of skilled craftsmen trained in the armories of the Connecticut River valley and the New England machine tool industry. The 40/50 horsepower Silver Ghosts were shipped from England and assembled in Springfield, under the watchful eye of around fifty experienced Rolls-Royce hands who emigrated from Derby.

Rolls-Royce offered standard coachwork with the bodies ordered from several independent coachbuilders and built-in quantities of up to twenty at a time. These were badged as 'Rolls-Royce Custom Coach Work' and were built by Brewster, as well as Smith Springfield, New Haven, Merrimack, Willoughby, and Biddle and Smart. Soon, the business was very strong and Rolls-Royce established its own coachworks in Springfield. The Custom Coach Work bodies and later Rolls-Royce cataloged coachwork from Brewster - which it acquired in 1926 - were among the most elite bodies produced in the world.

In 1926, Rolls-Royce introduced the Phantom I and the addition of several new bodies including the open Ascot, Derby, and Speedster. Further changes continued throughout the years, including the use of aluminum cylinder heads, chrome-plated exterior brightwork, flat bar bumpers, servo-assisted four-wheel brakes, thermostatically-controlled radiator shutters and conical headlamp housings in 1929. These changes were well-liked by the American public, resulting in sales reaching 350 automobiles for 1929.

This Ascot Sport Phaeton was delivered to Alphonzo E. Bell, a California entrepreneur, and developer. This car has a raked single-piece windscreen and graceful flowing fenders. Its appearance is very similar to the rear fender Speedster and the rare York Roadster.

After leaving Bell's care, the history of the car is not fully known. By 1946, it was owned by radio announcer Dave Garroway and would later be given a complete restoration. It was purchased by Detroit collector Richard Kughn where it would reside for many years. It was sold in the early 1990s to Canadian collector Grant Burton, who enjoyed it for many years, selling it to the present owner in 2000 via Ohio collector Richard Scott. The car was given a refresher by RM Auction Restorations in the mid-2000s which included the fitting of a new top, comprehensive detailing, tune-up, and repainting the fenders.

The car is painted in black and has tan leather upholstery and black cloth top. It rides on chrome wire wheels and wide whitewall tires. There are dual side mounts with black metal enclosures with chrome bands and mirrors. Above the flat chrome front ribbon bumpers are a pair of small Pilot-Ray driving lights. Other features to this car are matching wind wings, a black cloth-covered luggage trunk, and varnished wood molding caps.

In 2009, this Phantom I Ascot Sport Phaeton was offered for sale at the Automobiles of Arizona auction presented by RM Auctions. It was estimated to sell for $350,000 - $450,000. The lot was sold for a high bid of $330,000 including buyer's premium.

In 2010, it was brought to Gooding & Company's Scottsdale Auction where it was estimated to sell for $300,000 - $350,000. As bidding came to a close, the lot had been sold for the sum of $385,000, inclusive of buyer's premium.

By Daniel Vaughan | Feb 2010

2013 RM Auctions - Monterey

Sale Price :
USD $385,000

2011 RM Auctions at Monterey

Pre-Auction Estimates :
USD $350,000-USD $450,000 
Sale Price :
USD $363,000

2010 Gooding and Company - Scottsdale Auction

Pre-Auction Estimates :
USD $300,000-USD $350,000 
Sale Price :
USD $385,000

2009 Automobiles of Arizona

Pre-Auction Estimates :
USD $350,000-USD $450,000 
Sale Price :
USD $330,000

1929 Rolls-Royce Phantom I Auction Sales

Recent Sales of the Rolls-Royce Phantom I

(Data based on Model Year 1929 sales)
1929 Rolls-Royce Phantom I Barker & Co. Tourer
Chassis#: 61OR
Sold for USD$106,400
  2024 Broad Arrow Auctions : Amelia
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S346KP
Sold for USD$246,400
  2023 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1933 ROLLS-ROYCE PHANTOM I RIVIERA TOWN CAR
Chassis#: S268KR
Sold for USD$201,600
  2023 Gooding & Company : Estate of Mark Smith Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Derby Speedster by Brewster
Chassis#: S158FR
Sold for USD$885,000
  2023 RM Sothebys : Amelia Island
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Springfield Phantom I Newmarket All-Weather Tourer
Chassis#: S339LR
Sold for USD$90,622
  2022 Bonhams : Goodwood Revival
 
1929 Rolls-Royce Phantom I Avon Touring Sedan
Chassis#: S320LR
Sold for USD$26,880
  2022 Bonhams : Amelia Island Concours
1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Transformable Phaeton by Hibbard and Darrin
Chassis#: S302LR
Sold for USD$170,500
  2021 RM Sothebys : Hershey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S368LR
Sold for USD$302,000
  2021 Gooding & Company : Pebble Beach Concours Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Convertible Sedan
Sold for USD$154,000
  2020 Mecum : Las Vegas
 
1929 Rolls-Royce Phantom I Huntington Sedanca de Ville
Chassis#: S324LR
Sold for USD$63,955
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Newmarket Tourer
Chassis#: S253KR
Sold for USD$191,865
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S398KP
Sold for USD$280,000
  2019 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S203KR
Sold for USD$660,000
  2018 Gooding & Company : Pebble Beach
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Tourer by Barker
Chassis#: 82OR
Sold for USD$247,172
  2018 RM Sothebys : Paris
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S178FR
Sold for USD$274,400
  2018 RM Sothebys : Scottsdale, Az.
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Riviera Town Car by Brewster
Chassis#: S390LR
Sold for USD$825,000
  2017 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Stratford Coupé Coachwork by Brewster
Chassis#: S285FP
Sold for USD$130,433
  2017 Bonhams : Goodwood Members Meeting
 
1929 Rolls-Royce Phantom I Henley Roadster by Brewster
Chassis#: S303LR
Sold for USD$682,000
  2017 RM Auctions : Amelia Island
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 ROLLS-ROYCE PHANTOM I ASCOT SPORT PHAETON
Chassis#: S368LR
Sold for USD$275,000
  2017 Bonhams : Scottsdale, AZ
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Berwick Sedan Coachwork by Brewster
Chassis#: S199FR
Sold for USD$19,800
  2016 Bonhams : Preserving the Automobile
 

Rolls-Royce Phantom Is That Failed To Sell At Auction

1929 Rolls-Royce Phantom I's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1929 ROLLS-ROYCE 40/50HP PHANTOM I LIMOUSINE42KR2021 Bonhams : Goodwood Festival of Speed $65,000$75,000
1929 Rolls-Royce Phantom I Sports Phaeton 2020 Bonhams : Amelia Island Concours $220,000$280,000
1929 ROLLS-ROYCE PHANTOM I ASCOT TOURERS178FR2015 BarrettJackson Scottsdale   
1929 Rolls-Royce Phantom I Ascot Tourer by MerrimacS368LR2014 Motor City Auction by RM Auctions $400,000$500,000
1929 Rolls-Royce Phantom I Ascot TourerS203KR2013 Coys Athena, Greece   
1929 Rolls-Royce Phantom I Ascot TourerS178FR2013 Gooding and Company The Scottsdale Auction $350,000$450,000
1929 Rolls-Royce Phantom I Ascot PhaetonS346 KP2011 Coys Auction Blenheim Palace $150,000$170,000
1929 Rolls-Royce Phantom I 2008 Bonhams & Butterfields Sale of Exceptional Motorcars and Automobilia $100,000$140,000
1929 Rolls-Royce Phantom I Regent Convertible Coupe 2008 Leake Auctions Tulsa 36th Annual QuikTrip Center$300,000  
1929 Rolls-Royce Phantom I 2007 Gooding & Company $225,000$275,000
1929 Rolls-Royce Phantom I Newmarket Convertible SedanS216KR2005 Bonhams Collectors' Motor Cars, Motorcycles & Automobilia $130,000$150,000
1929 Rolls-Royce Phantom I Newmarket Convertible Sedan 2004 Bonhams MOTOR CARS $140,000$160,000
1929 ROLLS-ROYCE PHANTOM I PHAETON 2002 Kruse Auction Auburn, IN$20,000  

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1929 Rolls-Royce Phantom I

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