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1929 Rolls-Royce Phantom I


Chassis number : S364LR

Rolls-Royce 1929 Rolls-Royce Phantom I History Specifications
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Sold for $330,000 at 2009 Automobiles of Arizona.
Sold for $385,000 at 2010 Gooding and Company - Scottsdale Auction.
Sold for $363,000 at 2011 RM Auctions at Monterey.
Sold for $385,000 at 2013 RM Auctions - Monterey.
In 1921, Rolls-Royce chose Springfield, Massachusetts to begin building their US-built Rolls-Royce automobiles. It was chosen for its proximity to major northeastern markets and important suppliers as well as the supply of skilled craftsmen trained in the armories of the Connecticut River valley and the New England machine tool industry. The 40/50 horsepower Silver Ghosts were shipped from England and assembled in Springfield, under the watchful eye of around fifty experienced Rolls-Royce hands who emigrated from Derby.

Rolls-Royce offered standard coachwork with the bodies ordered from several independent coachbuilders and built-in quantities of up to twenty at a time. These were badged as 'Rolls-Royce Custom Coach Work' and were built by Brewster, as well as Smith Springfield, New Haven, Merrimack, Willoughby, and Biddle and Smart. Soon, the business was very strong and Rolls-Royce established its own coachworks in Springfield. The Custom Coach Work bodies and later Rolls-Royce cataloged coachwork from Brewster - which it acquired in 1926 - were among the most elite bodies produced in the world.

In 1926, Rolls-Royce introduced the Phantom I and the addition of several new bodies including the open Ascot, Derby, and Speedster. Further changes continued throughout the years, including the use of aluminum cylinder heads, chrome-plated exterior brightwork, flat bar bumpers, servo-assisted four-wheel brakes, thermostatically-controlled radiator shutters and conical headlamp housings in 1929. These changes were well-liked by the American public, resulting in sales reaching 350 automobiles for 1929.

This Ascot Sport Phaeton was delivered to Alphonzo E. Bell, a California entrepreneur, and developer. This car has a raked single-piece windscreen and graceful flowing fenders. Its appearance is very similar to the rear fender Speedster and the rare York Roadster.

After leaving Bell's care, the history of the car is not fully known. By 1946, it was owned by radio announcer Dave Garroway and would later be given a complete restoration. It was purchased by Detroit collector Richard Kughn where it would reside for many years. It was sold in the early 1990s to Canadian collector Grant Burton, who enjoyed it for many years, selling it to the present owner in 2000 via Ohio collector Richard Scott. The car was given a refresher by RM Auction Restorations in the mid-2000s which included the fitting of a new top, comprehensive detailing, tune-up, and repainting the fenders.

The car is painted in black and has tan leather upholstery and black cloth top. It rides on chrome wire wheels and wide whitewall tires. There are dual side mounts with black metal enclosures with chrome bands and mirrors. Above the flat chrome front ribbon bumpers are a pair of small Pilot-Ray driving lights. Other features to this car are matching wind wings, a black cloth-covered luggage trunk, and varnished wood molding caps.

In 2009, this Phantom I Ascot Sport Phaeton was offered for sale at the Automobiles of Arizona auction presented by RM Auctions. It was estimated to sell for $350,000 - $450,000. The lot was sold for a high bid of $330,000 including buyer's premium.

In 2010, it was brought to Gooding & Company's Scottsdale Auction where it was estimated to sell for $300,000 - $350,000. As bidding came to a close, the lot had been sold for the sum of $385,000, inclusive of buyer's premium.


By Daniel Vaughan | Feb 2010

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2013 RM Auctions - Monterey

Sale Price :
USD $385,000

2011 RM Auctions at Monterey

Pre-Auction Estimates :
USD $350,000-USD $450,000 
Sale Price :
USD $363,000

2010 Gooding and Company - Scottsdale Auction

Pre-Auction Estimates :
USD $300,000-USD $350,000 
Sale Price :
USD $385,000

2009 Automobiles of Arizona

Pre-Auction Estimates :
USD $350,000-USD $450,000 
Sale Price :
USD $330,000

1929 Rolls-Royce Phantom I Auction Sales

Recent Sales of the Rolls-Royce Phantom I

(Data based on Model Year 1929 sales)
1929 Rolls-Royce Phantom I Derby Speedster by Brewster
Chassis#: S158FR
Sold for USD$885,000
  2023 RM Sothebys : RM Auctions
1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Springfield Phantom I Newmarket All-Weather Tourer
Chassis#: S339LR
Sold for USD$90,622
  2022 Bonhams : Goodwood Revival
 
1929 Rolls-Royce Phantom I Avon Touring Sedan
Chassis#: S320LR
Sold for USD$26,880
  2022 Bonhams : Amelia Island Concours
1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Transformable Phaeton by Hibbard and Darrin
Chassis#: S302LR
Sold for USD$170,500
  2021 RM Sothebys : Hershey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S368LR
Sold for USD$302,000
  2021 Gooding & Company : Pebble Beach Concours Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Convertible Sedan
Sold for USD$154,000
  2020 Mecum : Las Vegas
 
1929 Rolls-Royce Phantom I Huntington Sedanca de Ville
Chassis#: S324LR
Sold for USD$63,955
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Newmarket Tourer
Chassis#: S253KR
Sold for USD$191,865
  2019 Bonhams : The Beaulieu Sale
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S398KP
Sold for USD$280,000
  2019 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Ascot Tourer
Chassis#: S203KR
Sold for USD$660,000
  2018 Gooding & Company : Pebble Beach
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Tourer by Barker
Chassis#: 82OR
Sold for USD$247,172
  2018 RM Sothebys : Paris
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S178FR
Sold for USD$274,400
  2018 RM Sothebys : Scottsdale, Az.
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Riviera Town Car by Brewster
Chassis#: S390LR
Sold for USD$825,000
  2017 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Stratford Coupé Coachwork by Brewster
Chassis#: S285FP
Sold for USD$130,433
  2017 Bonhams : Goodwood Members Meeting
 
1929 Rolls-Royce Phantom I Henley Roadster by Brewster
Chassis#: S303LR
Sold for USD$682,000
  2017 RM Auctions : Amelia Island
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 ROLLS-ROYCE PHANTOM I ASCOT SPORT PHAETON
Chassis#: S368LR
Sold for USD$275,000
  2017 Bonhams : Scottsdale, AZ
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Berwick Sedan Coachwork by Brewster
Chassis#: S199FR
Sold for USD$19,800
  2016 Bonhams : Preserving the Automobile
 
1929 Rolls-Royce 40/50hp Phantom I Roadster
Chassis#: 118KR
Sold for USD$83,751
  2016 Bonhams : Les Grandes Marques du Monde au Grand Palais
 
1929 Rolls-Royce Phantom I Ascot Tourer by Brewster
Chassis#: S368LR
Sold for USD$302,500
  2015 RM Sotheby's Hershey Auction
1929 Rolls-Royce Phantom I image  1929 Rolls-Royce Phantom I image  
1929 Rolls-Royce Phantom I Tourer by Barker
Chassis#: 820R
Sold for USD$390,432
  2014 RM Auctions - London
 

Rolls-Royce Phantom Is That Failed To Sell At Auction

1929 Rolls-Royce Phantom I's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1929 ROLLS-ROYCE 40/50HP PHANTOM I LIMOUSINE42KR2021 Bonhams : Goodwood Festival of Speed $65,000$75,000
1929 Rolls-Royce Phantom I Sports Phaeton 2020 Bonhams : Amelia Island Concours $220,000$280,000
1929 ROLLS-ROYCE PHANTOM I ASCOT TOURERS178FR2015 BarrettJackson Scottsdale   
1929 Rolls-Royce Phantom I Ascot Tourer by MerrimacS368LR2014 Motor City Auction by RM Auctions $400,000$500,000
1929 Rolls-Royce Phantom I Ascot TourerS203KR2013 Coys Athena, Greece   
1929 Rolls-Royce Phantom I Ascot TourerS178FR2013 Gooding and Company The Scottsdale Auction $350,000$450,000
1929 Rolls-Royce Phantom I Ascot PhaetonS346 KP2011 Coys Auction Blenheim Palace $150,000$170,000
1929 Rolls-Royce Phantom I 2008 Bonhams & Butterfields Sale of Exceptional Motorcars and Automobilia $100,000$140,000
1929 Rolls-Royce Phantom I Regent Convertible Coupe 2008 Leake Auctions Tulsa 36th Annual QuikTrip Center$300,000  
1929 Rolls-Royce Phantom I 2007 Gooding & Company $225,000$275,000
1929 Rolls-Royce Phantom I Newmarket Convertible SedanS216KR2005 Bonhams Collectors' Motor Cars, Motorcycles & Automobilia $130,000$150,000
1929 Rolls-Royce Phantom I Newmarket Convertible Sedan 2004 Bonhams MOTOR CARS $140,000$160,000
1929 ROLLS-ROYCE PHANTOM I PHAETON 2002 Kruse Auction Auburn, IN$20,000  

Vehicles With Comparable Market Values

Similar sales to the $311,765 range.
1976 Ferrari 308 GTB 'Vetroresina' by Scaglietti
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1929 Rolls-Royce Phantom I vehicle thumbnail image  1929 Rolls-Royce Phantom I vehicle thumbnail image  
1985 Modena Spyder California
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2012 Maybach 62 S Sports Saloon
Chassis#:WDB2401771A003295
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Chassis#:100.012.12.002166
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2022 RM Sothebys : Monterey
1929 Rolls-Royce Phantom I vehicle thumbnail image  1929 Rolls-Royce Phantom I vehicle thumbnail image  
1996 Lamborghini Diablo VT
Chassis#:ZA9DU07PXTLA12421
Sold for $310,000
2022 Broad Arrow Auctions : Monterey Jet Center Auction
2008 Mercedes-Benz SL65 AMG Black Series
Chassis#:WDBSK79F29F155872
Sold for $311,771
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1965 Mercury Comet A/FX Lightweight
Sold for $313,500
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1976 Porsche 911 Turbo Coupé
Chassis#:9306700325
Sold for $312,691
2022 RM Sothebys : Monaco Grimaldi Forum

1929 Rolls-Royce Phantom I Profiles

1929 Rolls-Royce Phantom I vehicle information
1929 Rolls-Royce Phantom I vehicle information
St Andrew Town Car
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Henley Convertible Coupe
Coachwork: Brewster
Chassis #: S182PM
Engine #: B6004
1929 Rolls-Royce Phantom I vehicle information
Lonsdale Limousine
Coachwork: Brewster
Chassis #: 5290 KR
Engine #: 20909
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Phantom
Coachwork: Brewster
Chassis #: S364LR
Engine #: 21649
1929 Rolls-Royce Phantom I vehicle information
Limousine Sedan
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S178FR
Engine #: 21788
1929 Rolls-Royce Phantom I vehicle information
Sport Phaeton
Coachwork: Murphy
Chassis #: S 287 FP
Engine #: 22877
1929 Rolls-Royce Phantom I vehicle information
Springfield Tourer
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S346KP
Engine #: 20468
1929 Rolls-Royce Phantom I vehicle information
Derby Speedster
Coachwork: Brewster
Chassis #: S158FR
Engine #: 21588
1929 Rolls-Royce Phantom I vehicle information
Convertible Coupe
Coachwork: Murphy
Chassis #: S293FP
Engine #: 22937
1929 Rolls-Royce Phantom I vehicle information
Newmarket Convertible Sedan
Coachwork: Brewster
Chassis #: S210KR
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S398KP
Engine #: 20988
1929 Rolls-Royce Phantom I vehicle information
Convertible Sedan
Coachwork: Hibbard and Darrin
Chassis #: S235KR
1929 Rolls-Royce Phantom I vehicle information
Riviera Town Car
Coachwork: Brewster
Chassis #: S390LR
Engine #: 21909
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S368LR
Engine #: 21689
1929 Rolls-Royce Phantom I vehicle information
Transformal Phaeton
Coachwork: Hibbard and Darrin
Chassis #: S319KP
Engine #: 20198
1929 Rolls-Royce Phantom I vehicle information
Henley Roadster
Chassis #: S303LR
Engine #: 21039
1929 Rolls-Royce Phantom I vehicle information
Ascot Tourer
Coachwork: Brewster
Chassis #: S203KR
Engine #: 20039
1929 Rolls-Royce Phantom I vehicle information
Drophead Coupe
Coachwork: Fleetwood
Chassis #: S317LR
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
Chassis #: S148PR
1929 Rolls-Royce Phantom I vehicle information
York Roadster
Coachwork: Brewster
Chassis #: S381LR
1929 Rolls-Royce Phantom I vehicle information
Riviera Town Car
Coachwork: Brewster
Chassis #: S268KR
Engine #: 20689
1929 Rolls-Royce Phantom I vehicle information
Transformal Phaeton
Coachwork: Hibbard and Darrin
Chassis #: S302LR
Engine #: 21029
1929 Rolls-Royce Phantom I vehicle information
Lonsdale Limousine
Coachwork: Brewster
1929 Rolls-Royce Phantom I vehicle information
Avon Touring Sedan
Coachwork: Brewster
Chassis #: S320LR
Engine #: 21209
1929 Rolls-Royce Phantom I vehicle information
Tourer
Coachwork: Barker
Chassis #: 86KR