1933 Pierce-Arrow Model 1242 Twelve Convertible Sedan / 355130 Chassis Information

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve photograph

1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve1933 Pierce-Arrow Model 1242 Twelve
Convertible Sedan
Coachwork: LeBaron
Chassis #: 355130
Sold for $181,500 at 2009 Automobiles of Arizona.
Pierce-Arrow was one of the last of the luxury car marquee's to switch to a larger powerplant. They held firm to their six-cylinder engine right through to 1927. Their sixes were very large T-head units with four valves per cylinder and twin ignition.

In 1928, Pierce-Arrow introduced their lower-priced Series 80 cars which helped to stimulate sales, now reaching 5,000 units. Sadly, the company was not healthy and short on money. Their short-term solution was to form an alliance with Studebaker. Studebaker was looking for a true luxury model, and they had a cash surplus to offer Pierce-Arrow. The new cash flow allowed Pierce-Arrow to create a new engine.

In 1929, a new engine was introduced which featured an L-head design. It was much lighter than the big T-head six it was replacing. Power was rated at 12 brake horsepower and had 25 more power, from 12 percent less displacement than the outgoing engine. The new model, dubbed the Model 133 for it wheelbase, started at $2,775, far less than the Model 36 - the cheapest model in 1928 - which sold for $5,800.

The new engine and the reduced cost gave Pierce-Arrow their best year ever, with 8,000 cars sold.

The new 1930 models were introduced on January 4th and included three series on four wheelbases in 17 body styles.

The Great Depression was taking a strangle hold on the economy and businesses were struggling for survival. Ideas were being exercised to stimulate sales and to encourage buyers into showrooms. Pierce-Arrow trimmed their catalog, with engine choices cut to two. They still had the same array of models.

It took a few years to realize the union between Studebaker and Pierce-Arrow was a bad move. Buffalo businessmen rescued Pierce-Arrow from the wreckage of its South Bend suitor, which by 1933 was in receivership.

Pierce-Arrow introduced a V12 engine in 1932. a 398 cubic-inch was placed in the cars that had the 137-inch wheelbase while the larger 429 engine was put into the larger models. The performance from the smaller engine was no better than the engine and was soon dropped.

For 1933, a large 462 cubic-inch, 175 horsepower was unveiled.

This Pierce-Arrow Twelve Convertible Sedan Model 1242 is powered by a 462 cubic-inch L-head V-12 engine. There is a wheelbase that measures 137-inches and there are four-wheel mechanical brakes. It was the first car purchased by Dr. Atwood for her collection. It was acquired in 1983 from John Sanders of Rockford, who had restored it a few years earlier. In 1984, it earned AACA National First Junior and Senior honors. It would continue winning awards through 1992. In 1986, it achieved AACA Grand National status at Ashville, North Carolina.

The car is painted in silver and black and there is a tan canvas top. The odometer shows 137 miles, which may be the total traveled since its restoration.

It is believed that the total Model 242 production between the four body styles was just 120 cars. Eight are currently registered by the Pierce-Arrow Society.

In 2009, this Convertible Sedan was offered for sale at the Automobiles of Arizona auction presented by RM Auctions. It was estimated to sell for $240,000 - $300,000 and offered without reserve. The lot was sold for the sum of $181,500 including buyer's premium.


By Daniel Vaughan | Apr 2009


2009 Automobiles of Arizona

Pre-Auction Estimates :
$240,000-$300,000 
Sale Price :
$181,500

2019 1
2015 1
2010 2
2009 1
2007 1
2006 1
2004 1

YearAvg. SaleHigh Sale# of Sales
2019$290,000$290,0001
2015$319,000$319,0001
2010$253,750$302,5002
2009$181,500$181,5001
2007$385,000$385,0001
2006$418,000$418,0001
2004$374,000$374,0001

Recent Sales

(Data based on Model Year 1933 sales)
1933 Pierce-Arrow Twelve Convertible Coupe
Chassis#: 3100006
Sold for $290,000
  2019 RM Sothebys : Amelia Island
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Coupe Roadster
Chassis#: 3100014
Sold for $319,000
  2015 RM Sotheby's Hershey Auction
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Sedan
Chassis#: 355091
Sold for $302,500
  2010 RM Auctions - Sports & Classics of Monterey
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow V12 Convertible Coupe
Chassis#: 335440
Sold for $205,000
  2010 RM Auctions - Automobiles of Amelia Island
 
1933 Pierce Arrow Twelve Model 1242
Sold for $181,500
  2009 Automobiles of Arizona
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Coupe
Chassis#: 1355046
Sold for $385,000
  2007 Vintage Motor Cars in Arizona
 
1933 Pierce Arrow Twelve Model 1242
Chassis#: 355091
Sold for $418,000
  2006 RM Auctions at Amelia Island
1933 Pierce-Arrow Model 1242 Twelve image  1933 Pierce-Arrow Model 1242 Twelve image  
1933 Pierce-Arrow Twelve Convertible Sedan
Sold for $374,000
  2004 Vintage Motor Cars in Arizona
 

Vehicles That Failed To Sell

1933 Pierce-Arrow Model 1242 Twelve's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1933 Pierce-Arrow Twelve torpédo par LeBaron3550912017 Artcurial : Retromobile $450,000$550,000

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Vehicle Profiles

Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Coupe
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis information for the Pierce-Arrow Model 1236 Twelve1933 Club Sedan
Chassis Num: 2075088
Engine Num: 335259
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100006
Engine Num: 355193
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Roadster
Chassis Num: 3100014
Engine Num: 355018
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550040
Engine Num: 355074
Chassis information for the Pierce-Arrow Model 12471933 LWB Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 3550092
Engine Num: 355184
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355091
Chassis information for the Pierce-Arrow Model 1242 Twelve1933 Convertible Sedan
Coachbuilder: LeBaron
Chassis Num: 355130
Chassis information for the Pierce-Arrow 1240A  Twelve1934 Convertible Coupe
Chassis Num: 3110110
Engine Num: 400219
Chassis information for the Pierce-Arrow Model 1248 Custom Twelve1934 Sedan
Coachbuilder: LeBaron
Chassis Num: 400144
Chassis information for the Pierce-Arrow Salon Twelve1936 Limousine
Coachbuilder: Letourner et Marchand

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Vehicle information, history, and specifications from concept to production.

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