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The 1937 LaSalle models were introduced in November 1936. Total production for 1937 reached 32,005 units sold. The 37-50 LaSalle was available as a two- and four-door touring sedan, a convertible sedan, a convertible coupe, and a sport coupe. They all rested on a 124-inch wheelbase, except for the commercial chassis, which had a larger 160-inch wheelbase and measured 237 inches in length. The styling was courtesy of Harley Earl, done in the style of Art Deco designs. They had a single-piece bumper, dramatic pontoon fenders, and chevron trim integrated into the front fenders. There was a vee windshield and the bodies were constructed entirely of steel.
This Sport Coupe is finished in a dark rose metallic that has a hint of burnt tangerine. It has a trunk-back coupe, and a dark maroon velour interior with a mohair type of headliner. The odometer reads just 89,603 miles since new. The rear seating area features two jump seats that fold down from underneath the rear window and face toward each other, with the back being below each quarter window.
The engine is a 322 cubic-inch L-head unit rated at 125 horsepower. There is a three-speed manual transmission and four-wheel hydraulic drum brakes. The data rim plate displays style number 37-5027, body 4207, trim 81, and paint 27.
In 2009, this Deluxe Eight was offered for sale at the Houston Classic Auction presented by Worldwide Auctioneers and held in Seabrook, Texas. The lot was estimated to sell for $30,000 - $40,000 and offered without reserve. It was sold for $26,000, not including the 10-percent buyer's premium.By Daniel Vaughan | May 2009
This Sport Coupe is finished in a dark rose metallic that has a hint of burnt tangerine. It has a trunk-back coupe, and a dark maroon velour interior with a mohair type of headliner. The odometer reads just 89,603 miles since new. The rear seating area features two jump seats that fold down from underneath the rear window and face toward each other, with the back being below each quarter window.
The engine is a 322 cubic-inch L-head unit rated at 125 horsepower. There is a three-speed manual transmission and four-wheel hydraulic drum brakes. The data rim plate displays style number 37-5027, body 4207, trim 81, and paint 27.
In 2009, this Deluxe Eight was offered for sale at the Houston Classic Auction presented by Worldwide Auctioneers and held in Seabrook, Texas. The lot was estimated to sell for $30,000 - $40,000 and offered without reserve. It was sold for $26,000, not including the 10-percent buyer's premium.By Daniel Vaughan | May 2009
2009 Worldwide Auctioneers : The Houston Classic Auction
Pre-Auction Estimates :
USD $30,000-USD $40,000
Sale Price :
USD $28,600
1937 LaSalle Series 50 Auction Sales
Recent Sales of the LaSalle Series 50
(Data based on Model Year 1937 sales)
1937 LaSalle Convertible Sedan Sold for USD$41,800 2022 Mecum : Glendale | |
1937 Lasalle Series 50 Coupe Sold for USD$46,200 2021 Mecum : Indy 2021 | |
1937 Lasalle Series 37 Touring Sedan Sold for USD$1,650 2019 Mecum : Chicago | |
1937 Lasalle Series 50 Touring Sedan Sold for USD$8,800 2019 Mecum : Chicago | |
1937 LaSalle Opera Coupe Sold for USD$33,000 2017 Mecum : Dallas | |
1937 Lasalle Opera Coupe Sold for USD$29,000 2017 Mecum : Houston | |
1937 LaSalle Convertible Coupe Sold for USD$59,950 2016 Auctions America : Auburn Fall | |
1937 LASALLE SEDAN Sold for USD$14,000 2016 Mecum - Houston | |
1937 LaSalle Series 50 Convertible Coupe Sold for USD$37,950 2015 Auctions America - California | |
1937 LaSalle Convertible Coupe Sold for USD$40,700 2014 Auctions America : California | |
1937 Lasalle Pro Touring Sold for USD$42,000 2014 Mecum : Seattle | |
1937 LaSalle Model 5027 Rumble Seat Sport Coupe with Dual Sidemounts Chassis#: 2239275 Sold for USD$38,500 2013 Bonhams - Boca Raton Concours d'Elegance | |
1937 LASALLE SEDAN Chassis#: 2258980 Sold for USD$40,700 2013 Barrett-Jackson Scottsdale | |
1937 LaSalle Model 50 Convertible Coupe Chassis#: 2B15097 Sold for USD$43,700 2012 Bonhams - Quail Lodge Sale | |
1937 LASALLE TOURING SEDAN Sold for USD$9,900 2011 Auctions America - Spring Carlisle | |
1937 LASALLE STREET ROD Sold for USD$15,950 2011 Auctions America - Fort Lauderdale | |
1937 LASALLE 4 DOOR SEDAN Sold for USD$19,250 2010 Barrett-Jackson Auction - Las Vegas | |
1937 LaSalle Convertible Sedan Chassis#: 2247046 Sold for USD$51,700 2010 RM Auctions - Vintage Motor Cars of Meadow Brook | |
1937 CADILLAC LASALLE 50 TOURING SEDAN Sold for USD$17,500 2009 Carlisle Auction - 09 Fall Carlisle Collector Car Auction | |
1937 LaSalle Ambulance Chassis#: 2250229 Sold for USD$5,148 2009 Bonhams - Bicentennial Pavilion at Hotel Murano |
LaSalle Series 50s That Failed To Sell At Auction
1937 LaSalle Series 50's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1937 LaSalle Series 50 Coupe | 2022 Mecum Indy | $30,000 | |||
1937 LaSalle Convertible Coupe | 2016 Auctions America : Auburn Spring | $54,000 | |||
1937 Cadillac LaSalle 50 Touring Sedan | 2261556 | 2010 Carlisle Auctions Spring Auction | $16,000 | ||
1937 CADILLAC LA SALLE MDL 50 | 2006 Palm Springs Exotic Car Auctions November 1719, 2006 | $13,500 | |||
1937 LaSalle Sport Coupe | 2B24856 | 2004 Vintage Motor Cars at Meadow Brook Hall | $43,000 | $55,000 | $65,000 |
1937 La Salle Convertible | 2003 Toronto International Fall Classic Car Auction | $91,000 |
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1937 LaSalle Series 50
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