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1937 Ford Model 78 Station Wagon

  • Chassis Number: 184005090
The Lincoln-Zephyr and the designer E.T. 'Bob' Gregorie had influence on the 1937 Fords. The pointed front-ends and the teardrop-shaped headlights recessed into the fenders were examples of this influence. This would be the first Ford with an 'alligator' hood, and be remembered as having its battery in the engine compartment. The 221 cubic-inch Flathead V8 engine was revised for bettering cooling. The water pumps were placed at the bottom and the water outlets were moved to the middle of the cylinder heads. A cable arrangement was added, replacing the rod-operated mechanical brakes.

Station wagons were given a bench seat in the place of the individual seats in the second row. They were positioned to the left to allow easier passenger access to the third seat via the right side. The third seat rested on a raised platform that was rounded at the front corner, also for passenger access. Ford added a lift-gate with a glass window at the rear, another first for the Ford wagon.

By this point in history, Fords Deluxe Accessory Group had become so popular that a separate series of body numbers, signified by 'B', was adopted.

This 1937 Ford was purchased in 1997 after just emerging from long-time storage. It is an original car except for refinishing of the wood and reupholstering of the front seat cushion. The brown imitation leather roof is original and shows some signs of age. There are flaws throughout the vehicle but the sheet metal is straight and the doors shut well with even gaps.

In 2009, this Ford Deluxe Station Wagon was offered for sale at the Sports & Classics of Monterey auction in Monterey, California presented by RM Auctions. The car was estimated to sell for $75,000-$100,000 and offered without reserve. The lot was sold for the sum of $121,000 including buyer's premium.

By Daniel Vaughan | Dec 2009

2009 Sports & Classics of Monterey

Pre-Auction Estimates :
USD $75,000-USD $100,000 
Sale Price :
USD $121,000

2009 RM Auctions - Nick Alexander Woodie Collection

Pre-Auction Estimates :
USD $75,000-USD $100,000 
Sale Price :
USD $121,000

1937 Ford Model 78 Auction Sales

Recent Sales of the Ford Model 78

(Data based on Model Year 1937 sales)
1937 FORD CUSTOM ROADSTER
Chassis#: 2AT8121368U202370
Sold for USD$60,500
  2024 Barrett-Jackson : Scottsdale AZ
 
1937 FORD CUSTOM COUPE
Chassis#: 183939505
Sold for USD$38,500
  2024 Barrett-Jackson : Scottsdale AZ
 
1937 FORD CUSTOM COUPE
Chassis#: NCS94338
Sold for USD$42,900
  2024 Barrett-Jackson : Scottsdale AZ
 
1937 FORD CUSTOM ROADSTER
Chassis#: AZ393336
Sold for USD$55,000
  2024 Barrett-Jackson : Scottsdale AZ
 
1937 FORD 3-WINDOW CUSTOM COUPE
Chassis#: 2BG8050928U820237
Sold for USD$44,000
  2024 Barrett-Jackson : Scottsdale AZ
 
1937 Ford Custom 3-Window Coupe
Chassis#: 54201371
Sold for USD$57,200
  2024 Mecum : Kissimmee
 
1937 Ford Custom Coupe
Chassis#: 335563
Sold for USD$55,000
  2024 Mecum : Kissimmee
 
1937 Ford Deluxe Convertible
Chassis#: 183805549
Sold for USD$55,000
  2023 Mecum : Kansas City
 
1937 Ford Deluxe Woody
Chassis#: b3812612
Sold for USD$55,000
  2023 Mecum : Harrisburg
 
1937 Ford Roadster
Chassis#: c18391178
Sold for USD$37,400
  2023 Mecum : Harrisburg
 
1937 Ford Custom Coupe
Chassis#: 183512618
Sold for USD$51,150
  2023 Mecum : Harrisburg
 
1937 Ford Tudor Street Rod
Chassis#: nd66417
Sold for USD$63,800
  2023 Mecum : Indy
 
1937 FORD CUSTOM ROADSTER
Chassis#: FLA127165
Sold for USD$60,500
  2023 Barrett-Jackson : Palm Beach
 
1937 FORD CUSTOM ROADSTER
Chassis#: 184055325
Sold for USD$60,500
  2023 Barrett-Jackson : Palm Beach
 
1937 FORD 5-WINDOW COUPE
Chassis#: OR5488116
Sold for USD$53,900
  2023 Barrett-Jackson : Palm Beach
 
1937 FORD CUSTOM CONVERTIBLE
Chassis#: FLA127166
Sold for USD$60,500
  2023 Barrett-Jackson : Palm Beach
 
1937 FORD V8 DELUXE CABRIOLET
Sold for USD$20,160
  2023 Gooding & Company : Estate of Mark Smith Auction
 
1937 Ford Sedan
Sold for USD$11,000
  2023 Mecum : Glendale
 
1937 FORD CUSTOM ROADSTER
Chassis#: AZ389945
Sold for USD$49,500
  2023 Barrett-Jackson : Scottsdale, Az.
 
1937 FORD CUSTOM CONVERTIBLE
Chassis#: DMV47633
Sold for USD$38,500
  2023 Barrett-Jackson : Scottsdale, Az.
 

Ford Model 78s That Failed To Sell At Auction

1937 Ford Model 78's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 Ford Roadster Pickup7622092024 Mecum : Glendale$28,000  
1937 Ford Custom Sedan Delivery Woody1835888932023 Mecum : Kansas City$30,000  
1937 Ford Custom Coupe183365732023 Mecum : Kissimmee Summer Special 2023$35,000  
1937 Ford Sedan Delivery 2023 Mecum : Kissimmee$30,000  
1937 Ford 5-Window Coupe Street Rod 2022 Mecum Indy$60,000  
1937 Ford Custom Cabriolet 2022 Mecum : Glendale$150,000  
1937 Ford Custom Woody Wagon1834720452021 Mecum : Monterey$35,000  
1937 Ford Deluxe Coupe 2021 Mecum : Houston 2021$32,000  
1937 Ford Deluxe Coupe 2021 Mecum : Glendale$35,000  
1937 Ford Cabriolet Slantback 2021 Carlisle Auctions : Lakeland Winter Auction   
1937 Ford Humpback 2021 Mecum : Kissimmee$25,000  
1937 Ford Custom Woody Wagon 2021 Mecum : Kissimmee$70,000$125,000$150,000
1937 Ford Roadster 2020 Mecum : Las Vegas$13,000  
1937 FORD DELUXE CABRIOLET54-301142020 Gooding : Geared Online $45,000$65,000
1937 Ford Roadster 2020 Fall Carlisle Auction   
1937 Ford 5-Window Coupe 2020 Mecum : Indy$35,000  
1937 FORD CUSTOM WOODY WAGON542361282020 BarrettJackson : Online Only May   
1937 Ford Coupe 2020 Mecum : Glendale$26,000  
1937 Ford 2 Door Slantback 2020 GAA : February 2020$43,000  
1937 FORD DELIVERY CUSTOM SEDAN78029792020 BarrettJackson : Scottsdale, AZ   
1937 Ford Wild Rod Pickup 2020 Mecum Auctions : Kissimmee$30,000  
1937 Ford Phaeton 2020 Mecum Auctions : Kissimmee$35,000  
1937 Ford Tudor 2019 GAA : July 2019$35,000  
1937 Ford Woody Wagon 2019 GAA : July 2019$46,500  
1937 Ford Club Cabriolet 2019 Mecum Portland$40,000  
1937 Ford Model 78 Tudor RestoMod1840752842019 Dan Kruse Classics : Permian Basin$25,000  
1937 Ford Tudor 2019 Spring Carlisle Auction   
1937 Ford Slantback 2019 Mecum : Houston$42,000  
1937 Ford Coupe 2019 Mecum : Phoenix Auction   
1937 Ford Woody Wagon 2019 Greensboro Auto Auction : March 2019$52,500  

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1937 Ford Model 78 vehicle thumbnail image  1937 Ford Model 78 vehicle thumbnail image  
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1937 Ford Model 78

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