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1937 Ford Model 78 Navigation
The Lincoln-Zephyr and the designer E.T. 'Bob' Gregorie had influence on the 1937 Fords. The pointed front-ends and the teardrop-shaped headlights recessed into the fenders were examples of this influence. This would be the first Ford with an 'alligator' hood, and be remembered as having its battery in the engine compartment. The 221 cubic-inch Flathead V8 engine was revised for bettering cooling. The water pumps were placed at the bottom and the water outlets were moved to the middle of the cylinder heads. A cable arrangement was added, replacing the rod-operated mechanical brakes.
Station wagons were given a bench seat in the place of the individual seats in the second row. They were positioned to the left to allow easier passenger access to the third seat via the right side. The third seat rested on a raised platform that was rounded at the front corner, also for passenger access. Ford added a lift-gate with a glass window at the rear, another first for the Ford wagon.
By this point in history, Fords Deluxe Accessory Group had become so popular that a separate series of body numbers, signified by 'B', was adopted.
This 1937 Ford was purchased in 1997 after just emerging from long-time storage. It is an original car except for refinishing of the wood and reupholstering of the front seat cushion. The brown imitation leather roof is original and shows some signs of age. There are flaws throughout the vehicle but the sheet metal is straight and the doors shut well with even gaps.
In 2009, this Ford Deluxe Station Wagon was offered for sale at the Sports & Classics of Monterey auction in Monterey, California presented by RM Auctions. The car was estimated to sell for $75,000-$100,000 and offered without reserve. The lot was sold for the sum of $121,000 including buyer's premium.By Daniel Vaughan | Dec 2009
Station wagons were given a bench seat in the place of the individual seats in the second row. They were positioned to the left to allow easier passenger access to the third seat via the right side. The third seat rested on a raised platform that was rounded at the front corner, also for passenger access. Ford added a lift-gate with a glass window at the rear, another first for the Ford wagon.
By this point in history, Fords Deluxe Accessory Group had become so popular that a separate series of body numbers, signified by 'B', was adopted.
This 1937 Ford was purchased in 1997 after just emerging from long-time storage. It is an original car except for refinishing of the wood and reupholstering of the front seat cushion. The brown imitation leather roof is original and shows some signs of age. There are flaws throughout the vehicle but the sheet metal is straight and the doors shut well with even gaps.
In 2009, this Ford Deluxe Station Wagon was offered for sale at the Sports & Classics of Monterey auction in Monterey, California presented by RM Auctions. The car was estimated to sell for $75,000-$100,000 and offered without reserve. The lot was sold for the sum of $121,000 including buyer's premium.By Daniel Vaughan | Dec 2009
2009 Sports & Classics of Monterey
Pre-Auction Estimates :
USD $75,000-USD $100,000
Sale Price :
USD $121,000
2009 RM Auctions - Nick Alexander Woodie Collection
Pre-Auction Estimates :
USD $75,000-USD $100,000
Sale Price :
USD $121,000
1937 Ford Model 78 Auction Sales
Recent Sales of the Ford Model 78
(Data based on Model Year 1937 sales)
1937 Ford Custom Coupe Chassis#: 184113188 Sold for USD$39,600 2025 Mecum : Houston | |
1937 Ford Model 78 Sedan Chassis#: 183335145 Sold for USD$15,400 2025 Mecum : Houston | |
1937 Ford Custom Coupe Chassis#: z835465h Sold for USD$40,150 2025 Mecum : Glendale | |
1937 Ford Standard Coupe Chassis#: 183835994 Sold for USD$25,850 2025 Mecum : Glendale | |
1937 Ford 'Woodie' De Luxe Station Wagon Chassis#: 18-3871028 Sold for USD$61,600 2025 Broad Arrow Auctions : Academy of Art University Collection | ![]() |
1937 Ford Convertible Cabriolet Chassis#: 183850860 Sold for USD$56,000 2025 Broad Arrow Auctions : Academy of Art University Collection | |
1937 Ford Custom Coupe Chassis#: 18336573 Sold for USD$47,300 2025 Mecum : Kissimmee | |
1937 Ford Cabriolet Chassis#: 3929755 Sold for USD$38,500 2025 Mecum : Kissimmee | |
1937 Ford Custom Woody Wagon Chassis#: 54211788 Sold for USD$33,000 2025 Mecum : Kissimmee | |
1937 Ford Coupe Chassis#: 184103187 Sold for USD$17,600 2025 Mecum : Kissimmee | |
1937 Ford Custom Coupe Chassis#: 3580246 Sold for USD$88,000 2025 Mecum : Kissimmee | |
1937 FORD CUSTOM COUPE Chassis#: AZ392845 Sold for USD$82,500 2025 Barrett-Jackson : Scottsdale | |
1937 FORD CUSTOM STREET ROD Chassis#: AZ398529 Sold for USD$29,700 2025 Barrett-Jackson : Scottsdale | |
1937 FORD 3-WINDOW CUSTOM COUPE Chassis#: AZ334492 Sold for USD$35,200 2025 Barrett-Jackson : Scottsdale | |
1937 Ford Club Coupe Chassis#: f72655231 Sold for USD$37,400 2024 Mecum : Las Vegas | |
1937 FORD CUSTOM CONVERTIBLE Chassis#: 183336966 Sold for USD$192,500 2024 Barrett-Jackson : Scottsdale Fall | |
1937 Ford DeLuxe Station Wagon Chassis#: 18-3910718 Sold for USD$41,800 2024 RM Sothebys : Hershey | ![]() |
1937 Ford Coupe Chassis#: 4076612 Sold for USD$11,000 2024 Mecum : Indy Fall Special | |
1937 FORD CUSTOM ROADSTER Chassis#: 184055325 Sold for USD$47,300 2024 Barrett-Jackson : Palm Beach | |
1937 Ford Sedan Chassis#: 184116056 Sold for USD$8,800 2024 Mecum : Houston |
Ford Model 78s That Failed To Sell At Auction
1937 Ford Model 78's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1937 Ford Custom Cabriolet | 14093638 | 2025 Mecum : Houston | $17,000 | ||
1937 Ford Custom Coupe | 18336573 | 2025 Mecum : Kissimmee | $40,000 | ||
1937 Ford Deluxe Coupe | a30375 | 2025 Mecum : Kissimmee | $30,000 | ||
1937 Ford Custom Convertible Sedan | 183381711 | 2024 Mecum : Dallas | $32,000 | ||
1937 Ford Roadster Pickup | 762209 | 2024 Mecum : Glendale | $28,000 | ||
1937 Ford Custom Sedan Delivery Woody | 183588893 | 2023 Mecum : Kansas City | $30,000 | ||
1937 Ford Custom Coupe | 18336573 | 2023 Mecum : Kissimmee Summer Special 2023 | $35,000 | ||
1937 Ford Sedan Delivery | 2023 Mecum : Kissimmee | $30,000 | |||
1937 Ford 5-Window Coupe Street Rod | 2022 Mecum Indy | $60,000 | |||
1937 Ford Custom Cabriolet | 2022 Mecum : Glendale | $150,000 | |||
1937 Ford Custom Woody Wagon | 183472045 | 2021 Mecum : Monterey | $35,000 | ||
1937 Ford Deluxe Coupe | 2021 Mecum : Houston 2021 | $32,000 | |||
1937 Ford Deluxe Coupe | 2021 Mecum : Glendale | $35,000 | |||
1937 Ford Cabriolet Slantback | 2021 Carlisle Auctions : Lakeland Winter Auction | ||||
1937 Ford Humpback | 2021 Mecum : Kissimmee | $25,000 | |||
1937 Ford Custom Woody Wagon | 2021 Mecum : Kissimmee | $70,000 | $125,000 | $150,000 | |
1937 Ford Roadster | 2020 Mecum : Las Vegas | $13,000 | |||
1937 FORD DELUXE CABRIOLET | 54-30114 | 2020 Gooding : Geared Online | $45,000 | $65,000 | |
1937 Ford Roadster | 2020 Fall Carlisle Auction | ||||
1937 Ford 5-Window Coupe | 2020 Mecum : Indy | $35,000 | |||
1937 FORD CUSTOM WOODY WAGON | 54236128 | 2020 BarrettJackson : Online Only May | |||
1937 Ford Coupe | 2020 Mecum : Glendale | $26,000 | |||
1937 Ford 2 Door Slantback | 2020 GAA : February 2020 | $43,000 | |||
1937 FORD DELIVERY CUSTOM SEDAN | 7802979 | 2020 BarrettJackson : Scottsdale, AZ | |||
1937 Ford Wild Rod Pickup | 2020 Mecum Auctions : Kissimmee | $30,000 | |||
1937 Ford Phaeton | 2020 Mecum Auctions : Kissimmee | $35,000 | |||
1937 Ford Tudor | 2019 GAA : July 2019 | $35,000 | |||
1937 Ford Woody Wagon | 2019 GAA : July 2019 | $46,500 | |||
1937 Ford Club Cabriolet | 2019 Mecum Portland | $40,000 | |||
1937 Ford Model 78 Tudor RestoMod | 184075284 | 2019 Dan Kruse Classics : Permian Basin | $25,000 |
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1937 Ford Model 78
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