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1937 Ford Model 78 background image

1937 Ford Model 78 Station Wagon

  • Chassis Number: 184005090
1937 Ford Model 78 Navigation
The Lincoln-Zephyr and the designer E.T. 'Bob' Gregorie had influence on the 1937 Fords. The pointed front-ends and the teardrop-shaped headlights recessed into the fenders were examples of this influence. This would be the first Ford with an 'alligator' hood, and be remembered as having its battery in the engine compartment. The 221 cubic-inch Flathead V8 engine was revised for bettering cooling. The water pumps were placed at the bottom and the water outlets were moved to the middle of the cylinder heads. A cable arrangement was added, replacing the rod-operated mechanical brakes.

Station wagons were given a bench seat in the place of the individual seats in the second row. They were positioned to the left to allow easier passenger access to the third seat via the right side. The third seat rested on a raised platform that was rounded at the front corner, also for passenger access. Ford added a lift-gate with a glass window at the rear, another first for the Ford wagon.

By this point in history, Fords Deluxe Accessory Group had become so popular that a separate series of body numbers, signified by 'B', was adopted.

This 1937 Ford was purchased in 1997 after just emerging from long-time storage. It is an original car except for refinishing of the wood and reupholstering of the front seat cushion. The brown imitation leather roof is original and shows some signs of age. There are flaws throughout the vehicle but the sheet metal is straight and the doors shut well with even gaps.

In 2009, this Ford Deluxe Station Wagon was offered for sale at the Sports & Classics of Monterey auction in Monterey, California presented by RM Auctions. The car was estimated to sell for $75,000-$100,000 and offered without reserve. The lot was sold for the sum of $121,000 including buyer's premium.

By Daniel Vaughan | Dec 2009

2009 Sports & Classics of Monterey

Pre-Auction Estimates :
USD $75,000-USD $100,000 
Sale Price :
USD $121,000

2009 RM Auctions - Nick Alexander Woodie Collection

Pre-Auction Estimates :
USD $75,000-USD $100,000 
Sale Price :
USD $121,000

1937 Ford Model 78 Auction Sales

Recent Sales of the Ford Model 78

(Data based on Model Year 1937 sales)
1937 Ford Custom Coupe
Chassis#: 184113188
Sold for USD$39,600
  2025 Mecum : Houston
 
1937 Ford Model 78 Sedan
Chassis#: 183335145
Sold for USD$15,400
  2025 Mecum : Houston
 
1937 Ford Custom Coupe
Chassis#: z835465h
Sold for USD$40,150
  2025 Mecum : Glendale
 
1937 Ford Standard Coupe
Chassis#: 183835994
Sold for USD$25,850
  2025 Mecum : Glendale
 
1937 Ford 'Woodie' De Luxe Station Wagon
Chassis#: 18-3871028
Sold for USD$61,600
  2025 Broad Arrow Auctions : Academy of Art University Collection
1937 Ford Model 78 image  
1937 Ford Convertible Cabriolet
Chassis#: 183850860
Sold for USD$56,000
  2025 Broad Arrow Auctions : Academy of Art University Collection
 
1937 Ford Custom Coupe
Chassis#: 18336573
Sold for USD$47,300
  2025 Mecum : Kissimmee
 
1937 Ford Cabriolet
Chassis#: 3929755
Sold for USD$38,500
  2025 Mecum : Kissimmee
 
1937 Ford Custom Woody Wagon
Chassis#: 54211788
Sold for USD$33,000
  2025 Mecum : Kissimmee
 
1937 Ford Coupe
Chassis#: 184103187
Sold for USD$17,600
  2025 Mecum : Kissimmee
 
1937 Ford Custom Coupe
Chassis#: 3580246
Sold for USD$88,000
  2025 Mecum : Kissimmee
 
1937 FORD CUSTOM COUPE
Chassis#: AZ392845
Sold for USD$82,500
  2025 Barrett-Jackson : Scottsdale
 
1937 FORD CUSTOM STREET ROD
Chassis#: AZ398529
Sold for USD$29,700
  2025 Barrett-Jackson : Scottsdale
 
1937 FORD 3-WINDOW CUSTOM COUPE
Chassis#: AZ334492
Sold for USD$35,200
  2025 Barrett-Jackson : Scottsdale
 
1937 Ford Club Coupe
Chassis#: f72655231
Sold for USD$37,400
  2024 Mecum : Las Vegas
 
1937 FORD CUSTOM CONVERTIBLE
Chassis#: 183336966
Sold for USD$192,500
  2024 Barrett-Jackson : Scottsdale Fall
 
1937 Ford DeLuxe Station Wagon
Chassis#: 18-3910718
Sold for USD$41,800
  2024 RM Sothebys : Hershey
1937 Ford Model 78 image  
1937 Ford Coupe
Chassis#: 4076612
Sold for USD$11,000
  2024 Mecum : Indy Fall Special
 
1937 FORD CUSTOM ROADSTER
Chassis#: 184055325
Sold for USD$47,300
  2024 Barrett-Jackson : Palm Beach
 
1937 Ford Sedan
Chassis#: 184116056
Sold for USD$8,800
  2024 Mecum : Houston
 

Ford Model 78s That Failed To Sell At Auction

1937 Ford Model 78's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1937 Ford Custom Cabriolet140936382025 Mecum : Houston$17,000  
1937 Ford Custom Coupe183365732025 Mecum : Kissimmee$40,000  
1937 Ford Deluxe Coupea303752025 Mecum : Kissimmee$30,000  
1937 Ford Custom Convertible Sedan1833817112024 Mecum : Dallas$32,000  
1937 Ford Roadster Pickup7622092024 Mecum : Glendale$28,000  
1937 Ford Custom Sedan Delivery Woody1835888932023 Mecum : Kansas City$30,000  
1937 Ford Custom Coupe183365732023 Mecum : Kissimmee Summer Special 2023$35,000  
1937 Ford Sedan Delivery 2023 Mecum : Kissimmee$30,000  
1937 Ford 5-Window Coupe Street Rod 2022 Mecum Indy$60,000  
1937 Ford Custom Cabriolet 2022 Mecum : Glendale$150,000  
1937 Ford Custom Woody Wagon1834720452021 Mecum : Monterey$35,000  
1937 Ford Deluxe Coupe 2021 Mecum : Houston 2021$32,000  
1937 Ford Deluxe Coupe 2021 Mecum : Glendale$35,000  
1937 Ford Cabriolet Slantback 2021 Carlisle Auctions : Lakeland Winter Auction   
1937 Ford Humpback 2021 Mecum : Kissimmee$25,000  
1937 Ford Custom Woody Wagon 2021 Mecum : Kissimmee$70,000$125,000$150,000
1937 Ford Roadster 2020 Mecum : Las Vegas$13,000  
1937 FORD DELUXE CABRIOLET54-301142020 Gooding : Geared Online $45,000$65,000
1937 Ford Roadster 2020 Fall Carlisle Auction   
1937 Ford 5-Window Coupe 2020 Mecum : Indy$35,000  
1937 FORD CUSTOM WOODY WAGON542361282020 BarrettJackson : Online Only May   
1937 Ford Coupe 2020 Mecum : Glendale$26,000  
1937 Ford 2 Door Slantback 2020 GAA : February 2020$43,000  
1937 FORD DELIVERY CUSTOM SEDAN78029792020 BarrettJackson : Scottsdale, AZ   
1937 Ford Wild Rod Pickup 2020 Mecum Auctions : Kissimmee$30,000  
1937 Ford Phaeton 2020 Mecum Auctions : Kissimmee$35,000  
1937 Ford Tudor 2019 GAA : July 2019$35,000  
1937 Ford Woody Wagon 2019 GAA : July 2019$46,500  
1937 Ford Club Cabriolet 2019 Mecum Portland$40,000  
1937 Ford Model 78 Tudor RestoMod1840752842019 Dan Kruse Classics : Permian Basin$25,000  

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1937 Ford Model 78

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