1954 Mercedes-Benz 300 S Roadster / 00238/53 Vehicle Information

1954 Mercedes-Benz 300 S photograph

1954 Mercedes-Benz 300 S
Roadster
Chassis #: 00238/53
Engine #: 00245/53
Sold for $242,000 at 2010 Gooding and Company - Scottsdale Auction.
Mercedes-Benz introduced its first totally new automotive design following World War II at the 1951 Frankfurt Auto Show. The 300 Series was positioned as the company's flagship, while the 220 was intended to replace the pre-war 170. The 300 was initially offered as a sedan, and within a few months, the 300 S Coupes, Cabriolets and Roadsters debuted at the Paris Auto Show.

This 300 S Roadster is one of only 141 built throughout the model's four year run. Part of the low-production figures was the extreme price, costing more than the 300 SL and almost twice the price of a 1954 Cadillac.

This 300 S Roadster is believed to have first been sold to a New York resident in 1954. At some point in the 1960s, the car was traded to Concourse Motors in Milwaukee, Wisconsin. The owner of the company, bill Wuesthoff, retained the car as his preferred driver for about 35 years. In the late 1980s, the car was given a no-expense-spared, ground-up cosmetic and mechanical restoration.

In 1999, the car was offered for sale. In 2005, the car was purchased by its current owner. The car is powered by a single overhead cam six-cylinder engine fitted with Triple Solex Downdraft carburetors. There is a four-speed manual gearbox and four-wheel hydraulic drum brakes.

In 2010, this Mercedes-Benz was offered for sale at the Gooding & Company Auction in Scottsdale, Arizona. The car was estimated to sell for $175,000 - $225,000. As bidding came to a close, the lot had been sold for the sum of $242,000, inclusive of buyer's premium.


By Daniel Vaughan | Feb 2010


2010 Gooding and Company - Scottsdale Auction

Pre-Auction Estimates :
USD $175,000-USD $225,000 
Sale Price :
USD $242,000

1954 Mercedes-Benz 300 S Auction Sales

Recent Sales

(Data based on Model Year 1954 sales)
1954 Mercedes-Benz 300 S Coupe
Chassis#: 188.011.4500032
Sold for USD$357,000
  2019 Gooding & Company : Pebble Beach
1954 Mercedes-Benz 300 S image  
1954 Mercedes-Benz 300S Cabriolet
Chassis#: 188.010.3500280
Sold for USD$542,552
  2019 Artcurial : Retroobile
 
1954 Mercedes-Benz 300 S Roadster
Chassis#: 188.012.00244/53
Sold for USD$793,713
  2018 RM Sothebys : Paris
 
1954 Mercedes 300 S Cabriolet A Convertible
Sold for USD$423,500
  2017 Russo & Steele : Scottsdale Az
 
1954 Mercedes-Benz 300S Coupe
Chassis#: 188011.3500356
Sold for USD$572,000
  2016 Worldwide Auctioneers : The Auburn Auction
1954 Mercedes-Benz 300 S image  
1954 MERCEDES-BENZ 300S COUPE
Chassis#: 188011.3500356
Sold for USD$429,000
  2016 Bonhams : The Amelia Island Auction
1954 Mercedes-Benz 300 S image  
1954 MERCEDES-BENZ 300 S CABRIOLET A
Chassis#: 188.010-4500024
Sold for USD$406,982
  2014 LES GRANDES MARQUES DU MONDE AU GRAND PALAIS
 
1954 Mercedes-Benz 300 S Roadster
Sold for USD$519,386
  2013 RM Auction - London
 
1954 Mercedes-Benz 300 S Coupé
Chassis#: 188.011.4500013
Sold for USD$343,323
  2013 RM Auction - London
 
1954 Mercedes-Benz 300 Saloon
Chassis#: 1860113501882
Sold for USD$43,139
  2011 H & H - Pavilion Gardens
 
1954 Mercedes-Benz 300 S Coupé
Chassis#: 1880114500032
Sold for USD$198,352
  2011 RM Auctions - London
 
1954 Mercedes-Benz 300 S Cabriolet
Chassis#: 0024553
Sold for USD$356,959
  2011 Bonhams - Automobilia, Motos de collection et Automobiles d'exception au Grand Palais
 
1954 Mercedes-Benz 300 S Roadster
Sold for USD$242,000
  2010 Gooding and Company - Scottsdale Auction
1954 Mercedes-Benz 300 S image  
1954 Mercedes-Benz 300S Cabriolet
Chassis#: 1880104500025
Sold for USD$199,623
  2007 Bonhams - Les Grandes Marques a Monaco
 
1954 Mercedes-Benz 300S Roadster
Chassis#: 1660120006553
Sold for USD$358,288
  2006 Coys Auction - Legende et Passion
 
1954 Mercedes-Benz 300S Cabriolet
Chassis#: 1880100005153
Sold for USD$268,716
  2006 Coys Auction - Legende et Passion
 
1954 Mercedes-Benz 300 S Cabriolet
Sold for USD$185,803
  2006 Coys Auction -Grandes Marques - Maastricht
 
1954 Mercedes Benz 300S
Chassis#: 53787847801
Sold for USD$232,100
  2005 Russo and Steele - Monterey 2005
 

Vehicles That Failed To Sell

1954 Mercedes-Benz 300 S's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1954 Mercedes-Benz 300 S Roadster188.012.35003552015 RM Sotheby's : Amelia Island $550,000$650,000

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Vehicle Profiles

Chassis information for the Mercedes-Benz 300S1953 Cabriolet
Chassis Num: 188.010.00202/53
Engine Num: 188.920.00208/53
Chassis information for the Mercedes-Benz 300S1953 Sedan
Chassis Num: 188.012.00170/53
Engine Num: 188.920.00175.53
Chassis information for the Mercedes-Benz 300 S1954 Roadster
Chassis Num: 00238/53
Engine Num: 00245/53
Chassis information for the Mercedes-Benz 300 S1954 Coupe
Chassis Num: 188.011.4500032
Engine Num: 188.920.4500031
Chassis information for the Mercedes-Benz 300 S1954 Roadster
Chassis Num: 188.012.3500355
Engine Num: 188.920.00074/53
Chassis information for the Mercedes-Benz 300 S1954 Coupe
Chassis Num: 188011.3500356
Engine Num: 188920.3500363


Vehicle information, history, and specifications from concept to production.

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