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Rolls-Royce History

1910 Rolls-Royce Silver Ghost

Chassis number : 1204

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Sold for $539,000 at 2010 RM Auctions - Automobiles of Amelia Island.
Mr. Andrew T. Reid, Esq. of Auchterarder, Scotland took deliver of this Silver Ghost, chassis number 1204, in January of 1910. Mr. Reid was born in 1863 and would acquire many vehicles for his collection over his lifetime. After his passing in 1941, they were sold at auction.

During World War II, the car was stored at Auchterarder House and was sold by Andrew Reid's brother, along with two other Rolls-Royces that were in storage, shortly after the war. In the late 1950s, the car was in the care of the Neal brothers, well known Rolls-Royce Silver Ghost restorers.

The car currently wears a landaulette body that was built by Brainsby. The body is believed to have original clothed a 1908 Minerva owned by a judge. In the 1920s, the Minerva was rebodied, so the Brainsby body was removed. The body would remain in storage until it was purchased by Mr. Grist in 1958 from an individual in Plymouth for just £15. The body was then purchased by John Birchell, who it is believed sold it to the Neal brothers, who in turn married the body with chassis 1204. The original body supplied to the car remains a mystery, though there is some indications that it may have worn landaulette coachwork from new.

Thomas Brainsby & Sons was founded in 1905 in Peterborough. They built bodies for such cars as Crossley, Fiat, Hotchkiss and occasionally even Rolls-Royce. The company faded away in the 1920s, around the time that Brainsby-Woolard arose, a supplier of coachbuilt bodies which were contracted out to such houses as Lancefield or John Charles. Brainsby-Woolard would cease operation in 1936.

Around 1964, Mr. George Hardwick of West Ewell, London purchased 1204, and kept it for over two decades, during which time he participated with the car in the 1977 Royal Jubilee. The current owner acquired the car in 1988. Since then, it has been driven rather sparingly and received cosmetic and mechanical work over the years, only as needed. The car is finished in maroon, with an unidentified coat of arms on the door, which has been on the body since at least the late 1950s when it was acquired by Mr. Grist. The front seats are upholstered in black leather, and the passenger seats are worsted wool with tapestry window pulls. Various period features included extensive brass trim and lamps, which included opera lamps, as well as a talk tube, allowing passengers to communicate from the rear with the chauffeur in front.

In 2010, this Silver Ghost was offered for sale at RM Auctions 'Automobiles of Amelia Island' sale in Amelia Island, Florida. The car was estimated to sell for $500,000-$700,000. As bidding came to a close, the car has been sold for the sum of $539,000, inclusive of buyer's premium.


By Daniel Vaughan | Apr 2010

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2010 RM Auctions - Automobiles of Amelia Island

Pre-Auction Estimates :
USD $500,000-USD $700,000 
Sale Price :
USD $539,000

1910 Rolls-Royce Silver Ghost Auction Sales

Recent Sales of the Rolls-Royce Silver Ghost

(Data based on Model Year 1910 sales)
1910 Rolls-Royce 40/50 HP Silver Ghost Pullman Limousine
Chassis#: 1392
Sold for USD$2,535,000
  2021 Gooding & Company : Pebble Beach Concours Auction
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 ROLLS-ROYCE 40/50 SILVER GHOST 'BALLOON CAR'
Chassis#: 1513
Sold for USD$693,946
  2015 Bonhams : The Frederiksen Auction
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost Balloon Car by Wilkinson & Sons
Chassis#: 1513
Sold for USD$484,000
  2011 RM Auctions at Monterey
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost Landaulette by Brainsby
Chassis#: 1204
Sold for USD$539,000
  2010 RM Auctions - Automobiles of Amelia Island
1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost
Sold for USD$1,430,000
  2007 Gooding & Company
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce 40/50HP Silver Ghost Open Drive Landaulet
Chassis#: 1300
Sold for USD$469,800
  2007 Vintage Motor Cars in Arizona
1910 Rolls-Royce Silver Ghost image  1910 Rolls-Royce Silver Ghost image  
1910 Rolls-Royce Silver Ghost 40/50hp Roi-de-Belges Tourer
Chassis#: 1302
Sold for USD$435,076
  2004 Bonhams - Veteran, Vintage & Collectors' Motor Cars & Automobilia
 

Rolls-Royce Silver Ghosts That Failed To Sell At Auction

1910 Rolls-Royce Silver Ghost's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1910 Rolls-Royce 40/50hp Silver Ghost Open Drive Limousine13652004 Bonhams Important Collectors Motor Cars $260,000$320,000

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1910 Rolls-Royce Silver Ghost Profiles

1910 Rolls-Royce Silver Ghost vehicle information
Open Drive Landaulet
Coachwork: Mulliner
Chassis #: 1300
1910 Rolls-Royce Silver Ghost vehicle information
Balloon Car
Coachwork: Wilkinson
Chassis #: 1513
Engine #: 1513
1910 Rolls-Royce Silver Ghost vehicle information
Roi-des-Belges
Coachwork: Wilkinson
Chassis #: 1341
1910 Rolls-Royce Silver Ghost vehicle information
Landaulette
Coachwork: Brainsby-Woollard
Chassis #: 1204
1910 Rolls-Royce Silver Ghost vehicle information
Tourer
Coachwork: Holbrook